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Trusted Business Consulting & Training Services in New Jersey
Njsbdc has been dedicated to empowering small businesses across New Jersey for nearly five decades. As a government-funded nonprofit, we provide comprehensive one-on-one consulting, training programs, and resources tailored to entrepreneurs at every stage. Our team of over 100 experienced professionals specializes in business planning, financial management, market analysis, and access to capital. We serve both nascent and established businesses, offering customized solutions to navigate challenges and seize growth opportunities. With 10 regional centers statewide, we ensure accessibility to all entrepreneurs.

Our services, primarily funded through federal and state grants, are delivered at no cost, reflecting our commitment to fostering economic development. We pride ourselves on measurable outcomes, including facilitating over $300 million in financing and supporting thousands of jobs annually. Our partnerships with institutions like Rutgers University and the U.S. Small Business Administration underscore our authority and reach. By combining deep industry expertise with a client-centric approach, we aim to be the trusted partner for small businesses striving for long-term success.
Services
Business Counseling Training Workshops Financial Planning Marketing Strategies Startup Assistance Growth Consulting Government Contracting Grant Writing Tax Management Certification Guidance
Highlights and features
  • We offer free, expert one-on-one counseling for New Jersey entrepreneurs.
  • Our team includes 100+ professionals with decades of business experience.
  • We facilitate access to over $300 million in loans and equity funding.
  • We provide tailored training programs for startups and established businesses.
  • Our statewide network ensures local, accessible support in all 21 counties.
What people say
Expert financial guidance Personalized support Measurable business growth Successful financing help Knowledgeable consultants
Services
Business Counseling
Our expert consultants provide personalized guidance for businesses at all stages. We specialize in financial analysis, market research, and strategic planning to address operational challenges. Clients receive actionable recommendations tailored to their unique needs, from startup feasibility to scaling established operations.
Training Workshops
We offer comprehensive workshops on topics like digital marketing, financial management, and government contracting. These sessions combine theoretical knowledge with practical applications, helping entrepreneurs implement strategies immediately. Training formats include in-person seminars, webinars, and self-paced online courses.
Access to Capital
Our specialists guide businesses through loan applications, investor pitches, and grant opportunities. We maintain relationships with lenders and funding agencies to connect clients with appropriate resources. Services include financial statement preparation and cash flow projection modeling.
Government Contracting
We help businesses navigate federal, state, and local contracting processes. Our support includes certification assistance, bid matching, and proposal development. Clients gain insights into compliance requirements and strategies for winning government contracts.
Startup Assistance
From business plan development to entity formation, we support new entrepreneurs through every startup phase. Our services include market viability analysis, licensing guidance, and go-to-market strategies. We also connect startups with incubators and networking opportunities.
People
Kelly Brozyna
CEO & State Director
Kelly Brozyna leads Njsbdc with over 25 years of experience in economic development and business strategy. She oversees statewide operations and strategic partnerships, focusing on expanding access to entrepreneurial resources across New Jersey.
Shawn Oommen
COO and CFO
Shawn Oommen manages Njsbdc's financial and operational infrastructure. With expertise in organizational efficiency, he ensures the center maintains fiscal stability while delivering high-impact services to small businesses throughout the state.
Questions
What services does NJSBDC offer to small businesses?
We provide free business counseling, training workshops, access to capital assistance, government contracting guidance, and specialized programs for startups and growing businesses.
Are NJSBDC services really free?
Yes, most services are free through federal and state funding. Some specialized programs may have nominal fees, but cost is never a barrier to essential support.
How do I request counseling with an NJSBDC advisor?
Complete the electronic Request for Counseling form on our website to schedule a virtual appointment or connect with your local regional center.
Does NJSBDC help with business plan development?
Yes, our consultants provide comprehensive business plan assistance, including market analysis, financial projections, and strategic positioning guidance.
What areas of New Jersey does NJSBDC serve?
We operate statewide with 10 regional centers, serving all 21 counties through both virtual and in-person appointments at partner institutions.
Can established businesses benefit from NJSBDC services?
Absolutely. We work with established businesses on growth strategies, operational efficiency, market expansion, and accessing new financing opportunities.