Business Details
26 Years
experience
Creative Advertising Agency in Norfolk, VA
Otto Design & Marketing began as a visionary concept scribbled on a napkin by a New York ad executive and a renowned photographer. Since our founding in 2000 by Mark Atkinson and Pete Leddy, we have evolved into one of the region's premier advertising agencies, recognized for sweeping ADDY Gold Awards in our inaugural year. As a SWaM-certified boutique agency, we combine business acumen, strategic insight, and creative excellence to deliver impactful storytelling across diverse industries. Our collaborative model ensures direct client access to every team member, from designers to the agency president, fostering seamless partnerships that extend beyond traditional agency-client relationships. With headquarters in Norfolk and a satellite studio in Virginia Beach, our team of experienced professionals prioritizes quality over quantity, delivering dynamic creative solutions tailored to each client's unique needs.Our expertise spans brand development, digital marketing, video production, and integrated media campaigns, driven by a philosophy that values curiosity, innovation, and hands-on execution. We specialize in uncovering the core narratives that define our clients' brands, transforming them into compelling stories that inspire action and drive measurable results. This commitment to personalized service and creative excellence has sustained our growth over two decades, establishing us as a trusted partner for businesses seeking to make a lasting impact in competitive markets.
Services
Graphic Design
Event Planning
Public Relations
Media Buying
Brand Development
Digital Marketing
Video Production
Web Design
Details
- Year established: 2000
Highlights and features
- SWaM-certified boutique agency with 23 years of local expertise
- Direct client access to entire project team including agency leadership
- Award-winning creative services spanning eight specialized disciplines
- Proven track record serving diverse industries from healthcare to hospitality
- Integrated approach combining strategic planning with hands-on execution
Associations and certifications
- SWaM
Services
Graphic Design
Our graphic design team crafts visually compelling brand identities and marketing materials. Specializing in logo development, packaging design, and print collateral, we create cohesive visual systems that communicate brand values across all touchpoints. With expertise in both traditional and digital media, we ensure consistent aesthetic quality that captures audience attention and reinforces brand recognition.
Brand Development
We build comprehensive brand strategies through SWOT analysis, market research, and competitive benchmarking. Our approach establishes clear brand architecture and messaging frameworks that differentiate clients in crowded markets. By aligning visual identity with strategic positioning, we create enduring brand experiences that drive customer loyalty and business growth across multiple industry sectors.
Digital Marketing
Our digital marketing services encompass search engine marketing, programmatic advertising, and social media strategy. We develop data-driven campaigns that combine organic and paid tactics to maximize online visibility. With expertise in analytics and conversion optimization, we help clients achieve measurable results through targeted digital outreach across search, social, and display platforms.
Video Production
Our in-house video team produces award-winning content for broadcast, digital, and social platforms. From concept development to final editing, we create compelling visual narratives that showcase client stories. With full production capabilities including lighting, sound design, and talent acquisition, we deliver high-quality video content tailored to specific marketing objectives.
Public Relations
We develop strategic PR campaigns that include press release distribution, media outreach, and influencer partnerships. Our team manages event marketing initiatives and content guidance to build brand credibility. Through targeted media relations and reputation management strategies, we help clients establish thought leadership and maintain positive public perception across traditional and digital channels.
People
Peter T. Leddy
President
Co-founder with 23 years of leadership in creative strategy and agency operations. Oversees overall direction and client relationships.
Mark Edward Atkinson
VP/Creative Director
Award-winning creative leader shaping visual storytelling and brand development strategies for diverse industry clients.
Cindy Mackey
Public Relations Counsel
PR specialist managing media relations, press campaigns, and strategic communications for corporate and nonprofit clients.
Diane Lingoni
Production Director
Creative production expert overseeing print and digital asset development, ensuring technical excellence across all deliverables.
Sherri Priester
Media Director
Media strategy lead with expertise in campaign analysis, budget optimization, and cross-platform advertising execution.
Questions
What industries do you specialize in?
We serve diverse sectors including healthcare, education, hospitality, non-profits, and corporate clients across Virginia and beyond.
Are you a certified minority-owned business?
Yes, we maintain SWaM certification as a woman-owned business through the Commonwealth of Virginia.
How do you ensure brand consistency across channels?
Our integrated approach combines brand strategy with cross-disciplinary execution to maintain cohesive messaging and visual identity.
Can you handle both creative and media buying?
Yes, we offer full-service capabilities including creative development, strategic planning, and media execution.
What sets you apart from larger agencies?
Our boutique model provides direct access to leadership and tailored service while maintaining the expertise of larger firms.
Do you work with out-of-state clients?
While based in Norfolk, we collaborate with clients nationwide through virtual meetings and digital workflows.
