Business Details
35 Years
experience
Emergency
services
Your Trusted PR Partner in Hampton Roads
Founded in 1991, Rubin Communications Group has established itself as a leading public relations and marketing firm in southeastern Virginia. Our team combines decades of experience in journalism, media relations, and strategic communications to deliver impactful solutions for businesses and nonprofits. With deep roots in Hampton Roads, we leverage our extensive local connections and industry expertise to craft customized campaigns that build brand awareness and drive results. Our services span media relations, crisis management, government affairs, and video production, all supported by a proven track record of client success. Led by founder Joel Rubin, a former broadcast journalist with Accreditation in Public Relations (APR), we prioritize transparency, creativity, and community engagement.Our approach emphasizes proactive media outreach, tailored messaging, and crisis preparedness, ensuring clients maintain a strong public presence. Recognized for our ability to navigate complex issues and generate positive coverage, we serve as trusted advisors to organizations seeking to enhance their regional influence. From strategic planning to execution, our commitment to excellence has made us a go-to partner for businesses and nonprofits across Virginia Beach, Norfolk, and the broader Hampton Roads area.
Services
Public Relations
Media Training
Government Affairs
Issues Advocacy
Reputation Management
Video Production
Community Relations
Details
- Year established: 1991
Highlights and features
- We have over 30 years of experience in regional public relations and media strategy.
- Our team includes former journalists with firsthand media industry insights.
- We specialize in crisis communications and reputation management tailored to local needs.
- We offer customized solutions backed by data-driven research and community connections.
- Our video production services combine broadcast-quality storytelling with marketing expertise.
Associations and certifications
- Accreditation in Public Relations (APR)
What people say
Spot on advertising direction
Real value from work
Creative spark
Trusted community connections
High-quality video production
Services
Public Relations
Our public relations services focus on building brand visibility through media outreach, press releases, and targeted messaging. We help clients establish credibility by connecting them with local journalists and crafting narratives that resonate with Hampton Roads audiences. With a team of former reporters, we ensure strategies align with media expectations and community values.
Media Training
Media training prepares executives for interviews and public speaking through simulated scenarios and feedback. We teach soundbite creation, body language techniques, and message consistency to help clients communicate confidently during high-stakes situations. Our journalists-turned-trainers provide insider insights into media dynamics and reporter tactics.
Reputation Management
Reputation management services protect organizations during crises with rapid response strategies and media protocols. We develop contingency plans, draft statements, and coordinate spokesperson training to minimize reputational damage. Our team's experience in newsrooms ensures proactive measures that align with journalistic standards and public expectations.
Video Production
Video production creates engaging content for websites, social media, and events. Our full-service process includes scriptwriting, filming, and editing to produce high-quality videos that highlight client offerings. Formats range from 30-second commercials to corporate documentaries, all designed to inform audiences while maintaining professional credibility.
Government Affairs
Government affairs support connects clients with local decision-makers and policymakers. We facilitate relationships between businesses and public officials to navigate regulatory challenges or promote initiatives. Our deep understanding of Hampton Roads' political landscape helps clients advocate effectively for policy changes or community projects.
People
Joel Rubin
Founder & President
Joel Rubin, APR, founded RCG after a successful journalism career. As a former TV reporter and talk-show host, he leverages media insights to craft PR strategies. His expertise in crisis communications and community relations has made RCG a trusted regional agency since 1991.
Danny Rubin
Video Production Lead
Danny Rubin oversees RCG's video production team, creating broadcast-quality content for clients. With a background in news production, he specializes in storytelling that balances promotional messaging with journalistic integrity. His work includes corporate documentaries and digital marketing campaigns.
Questions
What industries do you specialize in?
We primarily serve businesses and nonprofits in Hampton Roads, with expertise in healthcare, education, real estate, and government sectors.
How do you handle crisis communications?
Our crisis PR approach includes immediate response planning, media protocols, and reputation recovery strategies tailored to the client's specific situation.
Can you help with video marketing budgets?
Yes, we customize video production packages to match client goals, offering cost-effective solutions from concept to final distribution.
Do you work with out-of-state clients?
Absolutely. Our local expertise benefits external organizations entering or expanding within the Hampton Roads market through targeted outreach.
What sets you apart from other PR firms?
Our team's journalism background provides unique media insights, while our deep regional connections ensure strategies resonate with local audiences.
Videos
