Business Details
Your Trusted Source for Theater and Audio Equipment in Rochester
Founded in the early 1970s, Applied Audio & Theater Supply has built a legacy as a trusted provider of audio, lighting, and video equipment for theater and live events. With over 40 years of industry expertise, our team prioritizes personalized service, guiding clients to tailored solutions while maintaining the integrity of traditional business practices. Our comprehensive offerings include equipment sales, rentals, installations, and repair services, supported by factory-trained technicians and preventative maintenance programs. We specialize in design/build projects, ensuring timely and high-performance system installations for diverse venues. Our rental department provides cutting-edge staging, sound, and lighting equipment for productions of all scales, from intimate performances to large-scale concerts.Committed to innovation, we host educational webinars and podcasts through 'Around the Tech Table,' fostering knowledge-sharing within the industry. Our staff's extensive experience, combined with a dedication to community engagement, positions us as a reliable partner for both local and regional clients. We uphold a philosophy of transparency and accountability, ensuring every client interaction reflects our core values of quality, integrity, and customer-centric service. This enduring commitment has solidified our reputation as a leader in the performing arts technology sector.
Services
Audio Equipment Sales
Lighting Rentals
Theater System Installations
Equipment Repair Services
Preventative Maintenance Contracts
Video Equipment Solutions
Stage Production Rentals
Digital Audio Systems
Dimming System Repairs
Corporate Event Support
Highlights and features
- We offer 40+ years of specialized expertise in theater technology solutions.
- Our factory-trained technicians ensure precision in installations and repairs.
- We provide preventative maintenance contracts to maximize equipment longevity.
- Our rental department features cutting-edge equipment for events of all scales.
- We host educational webinars to keep clients informed on industry advancements.
What people say
Knowledgeable staff
Very involved in the community
Outstanding service
The BEST
Better than Wegmans Folks
Services
Audio Equipment Sales
We offer a comprehensive selection of professional audio equipment, including mixers, microphones, and amplifiers from leading brands. Our sales team provides expert guidance to help clients select systems tailored to their specific performance or venue needs. With partnerships spanning industry leaders like Shure and Yamaha, we ensure access to cutting-edge technology for both permanent installations and temporary setups.
Lighting Rentals
Our rental department provides state-of-the-art lighting solutions for events ranging from small theater productions to large concerts. Equipment includes LED fixtures, intelligent lighting, and control systems. Technicians assist with equipment selection and configuration to ensure optimal visual impact while meeting technical requirements for safety and performance standards.
Theater System Installations
We specialize in full-scale audiovisual system installations for theaters and performance spaces. Services include design, programming, and implementation of lighting grids, digital audio networks, and control systems. Our technicians ensure seamless integration with existing infrastructure while meeting project timelines and performance benchmarks for reliability and scalability.
Equipment Repair Services
Our in-house and field service teams repair a wide range of industry-specific equipment, including dimming systems and digital audio processors. We prioritize rapid turnaround times while maintaining strict quality standards. Preventative maintenance contracts help clients minimize downtime and extend the lifespan of critical production equipment.
Preventative Maintenance Contracts
We offer customized maintenance plans to ensure ongoing performance of audio, lighting, and video systems. Services include regular inspections, firmware updates, and component replacements. These contracts help institutions and venues avoid unexpected failures while maintaining compliance with safety regulations and manufacturer warranty requirements.
People
Dan McKenzie
President & CEO
Dan McKenzie leads Applied Audio & Theater Supply with decades of industry experience, overseeing strategic growth while maintaining the company's commitment to quality and customer service. His leadership emphasizes innovation and community engagement.
Dan Swartout
Vice President Service & Installations Manager
Dan Swartout manages service operations and installations, leveraging technical expertise to ensure high-performance system deployments. With extensive knowledge of theater technology, he oversees complex projects from design to execution while mentoring technical staff.
Jon Poon
Controller
Jon Poon coordinates financial operations and hosts educational content through 'Around the Tech Table' webinars. His dual role combines fiscal oversight with knowledge-sharing initiatives to support both business stability and industry education.
Andy Mulye
Rental & Production Manager
Andy Mulye oversees rental operations, ensuring clients receive appropriate equipment solutions for live events. His expertise in production logistics helps coordinate timely delivery and setup of staging, sound, and lighting systems for diverse performance needs.
Jeff Stid
Outside Sales & Design Lead
Jeff Stid provides sales leadership and system design expertise, working directly with clients to develop customized audiovisual solutions. His technical background ensures alignment between client requirements and industry best practices for performance and reliability.
Questions
What types of equipment do you rent for live events?
We rent staging, sound systems, lighting rigs, and backline music equipment for theatrical performances, concerts, and corporate events.
Do you offer repair services for existing theater systems?
Yes, we provide in-house and field repairs for dimming systems, digital audio equipment, and lighting control systems.
Are preventative maintenance contracts available?
We offer customized maintenance plans to ensure optimal performance and longevity of audio, lighting, and video systems.
Can you handle complex installation projects?
Our team specializes in design/build installations, completing projects on time with factory-trained technicians for high-performance results.
Do you provide educational resources for theater technology?
Yes, our 'Around the Tech Table' webinar series covers industry topics with experts from leading manufacturers and integrators.
