Business Details
21 Years
experience
Emergency
services
Your Trusted Marketing Partner for Measurable Results
At Tipping Point Media, we specialize in transforming complex marketing challenges into measurable outcomes. Founded in 2005, our agency has evolved from a boutique media shop into a full-service partner known for strategic media planning, data analytics, public relations, and creative execution. Our team prioritizes long-term client relationships by delivering on promises and aligning with client goals through curiosity-driven strategies. With expertise in television, connected TV, SEO, and direct mail campaigns, we bridge digital and physical engagement to maximize brand visibility.Our approach combines premium-quality production with cost-effective solutions, ensuring businesses achieve meaningful results without enterprise-level budgets. We emphasize transparency, collaboration, and accountability, as evidenced by decade-long partnerships and client testimonials highlighting our impact on business growth. Our services extend across industries including B2B, construction, legal, and nonprofit sectors, supported by a dedicated team recognized for innovation and community involvement.
Services
Media Strategy
Creative Design
Public Relations
SEO Audits
Direct Mail Marketing
Details
- Year established: 2005
Highlights and features
- We offer 18+ years of experience in integrated marketing strategies.
- Our data-driven approach optimizes media investments for maximum ROI.
- We provide tailored solutions combining TV, CTV, SEO, and direct mail.
- Our team maintains decade-long client partnerships through consistent delivery.
- We guarantee transparent reporting and measurable campaign performance.
What people say
Measurable results
Expertise
Collaborative team
Long-term partnerships
Services
Media Strategy
Our media strategy combines traditional TV and connected TV (CTV) to maximize audience reach. We analyze viewing patterns to optimize ad placements, reduce wasted impressions, and improve campaign efficiency. By integrating cross-platform analytics, we ensure your message reaches target audiences at optimal frequency for measurable business growth.
Creative Design
We create compelling visual narratives that resonate with your target audience. Our team develops brand-specific creative assets for digital and print media, focusing on emotional engagement and clear messaging. From concept to execution, our designs align with strategic objectives to enhance brand recognition and drive customer action.
Public Relations
Our PR specialists build media relationships and craft strategic narratives to enhance brand visibility. We manage press releases, media outreach, and crisis communication to maintain positive public perception. Through targeted outreach, we position clients as industry leaders while protecting brand reputation during critical situations.
SEO Audits
We conduct comprehensive technical SEO audits to identify performance barriers. Our analysis covers site architecture, content quality, and backlink profiles while benchmarking against competitors. Clients receive actionable roadmaps to improve organic search rankings, increase qualified traffic, and boost conversion rates through data-driven recommendations.
Direct Mail Marketing
Our Household Surround service bridges digital and physical marketing by targeting website visitors through personalized direct mail. Using real-time data, we convert anonymous online activity into tangible leads within 48 hours. This omnichannel approach reinforces digital messaging while expanding reach to decision-makers through physical mailboxes.
People
Michelle Ashby
Founder, CEO
Michelle founded Tipping Point Media in 2005 and grew it into a full-service agency. With 18+ years in media and marketing, she specializes in strategic client relationships and brand development. A Forty Under 40 honoree, she focuses on delivering measurable results through integrated campaigns.
Laura Zigarowicz
Director of Agency Operations
Laura oversees operational efficiency and process optimization at Tipping Point Media. With expertise in agency management systems, she ensures seamless project execution across departments while maintaining high client satisfaction standards through structured workflow improvements.
Amy Holcomb
Director of Client Services
Amy leads client engagement strategies, ensuring alignment between client goals and agency deliverables. Her background in account management and strategic planning strengthens client-agency partnerships through proactive communication and performance tracking.
Craig Westervelt
Director of Creative Strategy
Craig drives creative development across all client campaigns. With extensive experience in brand storytelling, he specializes in transforming complex messages into visually compelling narratives that resonate with target audiences across multiple media platforms.
Kevin Wilson
Director of Media Strategy
Kevin specializes in media planning and analytics, focusing on optimizing TV and CTV campaigns. His expertise in cross-platform measurement ensures clients achieve maximum ROI through data-informed media investments and performance tracking.
Questions
What marketing services does Tipping Point offer?
We provide media strategy, creative design, public relations, SEO audits, and direct mail marketing. Our TPX(e) services extend reach through TV/CTV integration, UX analysis, and household targeting solutions.
How do you measure campaign effectiveness?
We use proprietary analytics tools to track media performance, website engagement, and conversion metrics. Our reporting demonstrates ROI through clear attribution models showing how each campaign component contributes to business outcomes.
Can you help with crisis communication?
Yes, our 24/7 crisis communication team provides immediate media response and reputation management. We develop proactive strategies to protect brand integrity during critical situations with rapid deployment capabilities.
What industries do you specialize in?
We serve B2B companies, construction firms, legal practices, home service providers, and nonprofit organizations. Our cross-industry experience allows us to adapt proven strategies to unique market challenges across these sectors.
How do you handle local SEO optimization?
Our local SEO audits improve map visibility and location-based search rankings. We optimize Google Business listings, manage local citations, and implement targeted content strategies to increase regional market presence for brick-and-mortar businesses.
