Business Details
40 Years
experience
Your Trusted Partner for Marketing and Change Management Solutions
Launch Team has been a strategic partner for business growth and transformation for 39 years. Our team of experienced professionals specializes in marketing services, product launches, corporate positioning, and change management tailored to high-tech industries. We prioritize client-centric solutions, combining data-driven insights with creative execution to deliver measurable results. Our collaborative approach ensures seamless integration with internal teams, emphasizing accountability and agility.With deep expertise in sectors like optics, photonics, nanotechnology, and advanced manufacturing, we help companies navigate complex markets and drive sustainable growth. Our commitment to innovation, coupled with a culture of empathy and intellectual curiosity, positions us as a trusted advisor for organizations seeking to adapt and thrive in dynamic environments.
Services
Inbound Marketing
Product Launch
Corporate Positioning
Change Management
Digital Transformation
Market Research
Brand Development
Trade Show Support
Content Creation
Sales Strategy
Details
- Year established: 1986
Highlights and features
- We offer 39 years of specialized expertise in high-tech B2B marketing.
- Our team combines technical knowledge with creative execution for tailored solutions.
- We guarantee measurable ROI through data-driven marketing strategies.
- Our client-centric approach ensures seamless integration with internal teams.
- We maintain long-term client relationships with an average tenure of 7 years.
Associations and certifications
- EDWOSB
- NYS MWBE
- NYS WOSB
What people say
Exceptional marketing partner
Industry-specific expertise
Proven results
Creative team
Long-term collaboration
Services
Inbound Marketing
Our inbound marketing strategies attract qualified leads through technical content and SEO-optimized digital campaigns. We create educational materials like whitepapers and blog posts tailored to engineering-based industries. By aligning content with buyer personas and sales cycles, we help clients build credibility while generating measurable ROI through improved conversion rates.
Product Launch
We execute proven product launch strategies for advanced technologies, covering market research, positioning, and multi-channel campaigns. Our integrated approach includes competitive analysis, branding development, and sales enablement materials. We guide clients through every stage from prototype messaging to post-launch metrics, ensuring timely market entry with maximum impact and measurable lead generation.
Corporate Positioning
Our corporate positioning services develop distinct market identities through buyer persona research and competitive analysis. We conduct positioning workshops to align leadership teams on value propositions, creating strategic marketing roadmaps that improve revenue margins. This includes brand refreshes, messaging frameworks, and go-to-market materials tailored to technical industries.
Change Management
We implement change management strategies that improve transformation success rates through employee engagement and communication plans. Our services include gap analysis, internal communications, training programs, and KPI development. We help organizations adopt new technologies and business models while maintaining operational continuity during transitions.
Digital Transformation
Our digital transformation services focus on marketing technology stack implementation and automation strategies. We help clients adopt CRM systems, sales automation tools, and data analytics platforms. This includes process optimization for lead generation, customer journey mapping, and ROI measurement through closed-loop metrics tailored to B2B technology companies.
People
Michele Nichols
President
Michele creates marketing programs that better serve clients. As president of Launch Team, she understands the role marketing plays and the pressures and realities of owning a business.
Madison Jacobs
Design Manager
Madison specializes in graphic design, developing materials that tell client stories visually and strengthen their brand. She brings expertise in trade show graphics and digital marketing materials.
Aimee Schenck
Program Manager
Aimee writes about new technologies and shares social media skills with clients. She has experience in account management and maximizing advertising spend for technical audiences.
Jordan Gipson
Project Manager
Jordan combines writing skills with data analysis to create marketing content. He has experience in sales, marketing, and human resources roles, bringing practical insights to client projects.
Kara Leonard
Content Marketing
Kara has over 20 years developing marketing content for diverse audiences. She specializes in translating technical information into compelling narratives that help clients reach target markets effectively.
Questions
What industries do you specialize in?
We focus on high-tech industries including optics, photonics, nanotechnology, advanced manufacturing, energy, healthtech, and instrumentation.
How do you approach product launches?
Our proven process includes market research, competitive analysis, branding development, and multi-channel campaigns tailored to technical products.
What marketing services do you offer?
We provide inbound marketing, content creation, SEO, trade show support, brand development, and digital transformation services for B2B technology companies.
How do you handle change management?
We implement organizational change through communication plans, training programs, and KPI development while maintaining operational continuity.
Can you help with international market entry?
Yes, we specialize in US market entry strategies including localization, competitive analysis, and go-to-market planning for global companies.
What makes your agency different?
Our technical expertise, long-term client relationships, and focus on measurable ROI set us apart in serving complex B2B technology markets.
