Business Details
21 Years
experience
Custom Architectural Signage Solutions
Id Signsystems has been delivering innovative architectural signage and wayfinding solutions since 2005. Our collaborative process combines evidence-based design with in-house fabrication to create impactful environmental graphics for institutional, municipal, and corporate clients. With a dedicated team of designers, engineers, and fabricators working under one roof, we maintain strict quality control while serving projects locally in Western New York and internationally. Our expertise spans ADA-compliant signage, illuminated displays, and custom landmark features, supported by comprehensive project management from concept through installation.Backed by decades of collective experience, our team applies advanced materials and technology to transform brand identities into physical environments. We maintain industry best practices through value engineering and documentation systems that ensure long-term maintenance efficiency. Our work with prestigious institutions like The Strong Museum of Play and Rochester Institute of Technology demonstrates our capability to handle complex, large-scale projects requiring precision engineering and creative problem-solving.
Services
Architectural Signage
Wayfinding Systems
Specialty Illumination
ADA Compliance Signage
Custom Fabrication
Details
- Year established: 2005
Highlights and features
- In-house design and fabrication team ensures quality control
- Specialize in large-scale institutional and municipal projects
- Evidence-based design approach improves wayfinding effectiveness
- Comprehensive project management from concept to installation
- Serve clients locally in Western NY and internationally
What people say
Efficient and pleasant
Exceeded our expectations
Beautiful work
Creative capabilities
Incredible new landmark
Services
Architectural Signage
Our architectural signage solutions combine aesthetic design with functional requirements. Using evidence-based research, we create custom signs that enhance brand identity while meeting ADA compliance standards. The process includes concept development, material selection, and precision fabrication to deliver durable, visually striking installations for commercial and institutional clients.
Wayfinding Systems
Comprehensive wayfinding systems integrate spatial planning with visual communication. Our team develops customized solutions using dimensional analysis and user behavior studies to create intuitive navigation experiences. Services include sign planning, message scheduling, and modular system implementation for campuses, healthcare facilities, and public spaces.
Specialty Illumination
Specialty illumination services incorporate LED technology and innovative lighting solutions. We design and fabricate illuminated signs, light boxes, and dynamic displays that enhance visibility while maintaining energy efficiency. Our solar-powered options provide sustainable lighting solutions for both interior and exterior applications.
ADA Compliance Signage
ADA-compliant signage solutions meet federal accessibility standards through tactile elements and visual contrast. Our experts ensure proper braille placement, character sizing, and color contrast while maintaining brand consistency. Services include compliance audits and specialized fabrication techniques for healthcare, educational, and public facilities.
Custom Fabrication
Full-service custom fabrication capabilities include metalworking, digital printing, and lighting integration. With 42,000 square feet of manufacturing space, we produce complex sign systems using advanced fabrication techniques. Services cover prototype development, modular production, and quality control testing for large-scale installations.
People
Katrina Beatty
Chief Executive Officer
As co-founder and CEO, Katrina leads strategic vision with 20+ years in architectural signage. She specializes in design innovation and client relations, ensuring every project reflects the company's commitment to quality and creativity.
Paul Dudley
President
Paul co-founded Id Signsystems and oversees operations with extensive industry expertise. He focuses on technical innovation and production excellence, maintaining the company's leadership in custom sign solutions and fabrication technology.
David Dillon
Director of Engineering & Production
David manages engineering and production operations with 15+ years in sign manufacturing. He specializes in technical design and process optimization, ensuring precision execution of complex architectural signage projects from concept to completion.
Craig Berger
Wayfinding Specialist
Craig focuses on wayfinding solutions with expertise in spatial planning and user experience. He develops comprehensive navigation systems for institutional clients, combining functional requirements with innovative design approaches.
Vinay Jangra
Aesthetic Design & Visualization
Vinay leads design visualization with expertise in 3D modeling and digital rendering. He transforms conceptual ideas into detailed visual representations, ensuring clients can fully experience proposed signage solutions before fabrication begins.
Questions
What types of signage projects do you specialize in?
We specialize in large-scale architectural signage for institutional, municipal, and corporate clients including wayfinding systems, ADA-compliant signs, and illuminated displays.
Do you handle both design and installation?
Yes, we provide full-service solutions from concept development through fabrication and professional installation by our trained technicians.
Can you work on projects outside Western New York?
While based in Rochester, NY, we serve clients nationally and internationally with our network of installation partners.
How do you ensure ADA compliance?
Our specialists apply current ADA standards during design, including proper braille placement, character sizing, and contrast ratios for accessible signage solutions.
What materials do you use for fabrication?
We use premium materials including aluminum, acrylics, and LED technology with in-house fabrication capabilities for quality control.
Do you offer maintenance services?
Yes, we provide comprehensive maintenance programs including cleaning, repairs, and system expansions for installed signage.
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