Business Details
29 Years
experience
Your Trusted Full-Service Advertising Partner in Las Vegas
Founded in 1997, Mass Media is a women-owned, full-service advertising agency dedicated to delivering strategic marketing solutions. With over 27 years of experience, we specialize in integrated campaigns that combine creativity, media expertise, and performance analytics to drive measurable growth for our clients. Our team of industry veterans includes former journalists, award-winning strategists, and media professionals committed to building customized partnerships. We serve diverse industries such as healthcare, hospitality, education, and real estate, leveraging deep relationships and innovative approaches to exceed client expectations.Recognized with over 100 industry awards, including multiple PRSA Pinnacle Awards, we prioritize accountability, transparency, and client success. Our services span public relations, social media strategy, creative design, and data-driven media planning. Headquartered in Las Vegas with offices in Phoenix and Orange County, we combine local market knowledge with national reach. Our client-centric philosophy ensures every campaign aligns with business objectives while fostering long-term relationships. By integrating cutting-edge techniques with proven methodologies, we help brands achieve sustainable growth and market leadership.
Services
Strategy
Media Planning
Public Relations
Social Media Marketing
Creative Design
Details
- Year established: 1997
Highlights and features
- We have 27+ years of experience in advertising and marketing.
- Our team includes former journalists and industry experts.
- We focus on measurable results with performance matrixes.
- We offer integrated strategies across all media platforms.
- We are a women-owned agency with over 100 industry awards.
What people say
Creative ideas
Measurable results
Exceptional service
Long-term partnerships
Strategic expertise
Services
Strategy
Our strategic planning service develops customized roadmaps to achieve business growth. We analyze market dynamics, competitive landscapes, and brand positioning to create actionable plans. Clients benefit from data-driven insights and measurable objectives tailored to their unique goals.
Media Planning
Media planning services leverage industry expertise to optimize advertising spend. We combine traditional and digital platforms with audience analytics to maximize campaign impact. Clients gain access to negotiated rates and innovative placement strategies for enhanced ROI.
Public Relations
Our PR services build brand credibility through media relations and storytelling. Former journalists craft compelling narratives that secure press coverage and strengthen public perception. Clients receive crisis management support and reputation-building strategies.
Social Media Marketing
Social media marketing creates engaged communities through platform-specific content. We develop influencer partnerships and analytics-driven campaigns that boost brand awareness. Clients gain measurable engagement metrics and audience growth strategies.
Creative Design
Creative design delivers visually compelling brand experiences across mediums. Our team produces emotive campaigns that drive consumer action. Clients receive tailored visual identities and cross-platform creative assets that enhance brand recognition.
People
Paula Yakubik
CEO & Founding Partner
Paula Yakubik founded Mass Media in 1997 after a journalism career. She specializes in crisis management and corporate communications, serving Fortune 500 clients. Recognized with PRSA Principal of the Year and SBA Entrepreneur of the Year awards.
Georgeann Pizzi
Partner
Georgeann Pizzi leads integrated planning initiatives with 20 years of marketing experience. She has advised CEOs across industries including healthcare and education. Recipient of Addy and PRSA Pinnacle Awards.
Lisa Montague
Partner
Lisa Montague oversees media planning with expertise in traditional and digital platforms. She has secured optimal ad placements for clients like Southwest Gas and Hyundai. Recognized as Las Vegas 40 Under 40 recipient.
Karla Knecht
Chief Marketing Officer
Karla Knecht brings 30+ years of marketing leadership from Publicis Media. She specializes in client strategy optimization and team development. Honored as She Runs It Working Mother of the Year in 2018.
Jessica Guffey
SVP, Integrated Marketing
Jessica Guffey develops comprehensive marketing strategies with experience across automotive and consumer goods sectors. She focuses on solving business challenges through strategic vision. Recipient of ANA Rising Star in Marketing Award.
Questions
What services does MassMedia offer?
We provide integrated marketing, public relations, social media strategy, media planning, and creative design services tailored to client objectives.
How does MassMedia measure campaign success?
We use performance matrixes with predefined metrics to track campaign effectiveness and ensure measurable business outcomes.
Which industries do you specialize in?
We serve healthcare, hospitality, education, real estate, retail, and corporate sectors with industry-specific expertise.
How long has MassMedia been in business?
We have delivered marketing solutions since 1997, with 27+ years of agency experience.
What makes MassMedia different from other agencies?
Our women-owned agency combines former journalism expertise with data-driven strategies and 100+ industry awards for client-focused results.
