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Business Details
30 Years
experience
Your Trusted Fitness Equipment Store in San Diego Since 1996
Since 1996, Fitness Direct has been dedicated to providing high-quality fitness equipment for both residential and commercial use. Our mission is to help customers achieve their fitness goals by offering a comprehensive selection of cardio, strength, and wellness equipment from trusted brands. With decades of experience, our knowledgeable team prioritizes personalized service, ensuring each client finds the right equipment tailored to their specific needs.

We handle every aspect from sales and delivery to installation and post-purchase support, maintaining a commitment to exceeding customer expectations. Our focus on competitive pricing, seamless delivery options, and responsive customer service has earned us a reputation as a trusted leader in the fitness equipment industry. We pride ourselves on building long-term relationships with our clients through transparency, expertise, and a dedication to quality.
Services
Cardio Equipment Sales Strength Equipment Sales Wellness Equipment Sales Delivery Services Installation Services Equipment Service & Maintenance
Details
  • Year established: 1996
Highlights and features
  • We offer expert advice from fitness equipment specialists with decades of industry experience.
  • Our seamless delivery and installation services cover customers nationwide.
  • We guarantee responsive customer support via phone, text, chat, or email.
  • We provide competitive pricing on all products with a price-match commitment.
  • Our post-sale service ensures long-term satisfaction with maintenance and repairs.
What people say
Exceptional customer service Competitive pricing Knowledgeable staff Efficient delivery Reliable equipment
Services
Cardio Equipment Sales
We offer a wide range of cardio equipment including treadmills, ellipticals, rowers, and indoor cycles from top brands. Our specialists help clients select the right machines for home or commercial gyms. Every purchase includes expert guidance on setup and usage.
Strength Equipment Sales
Our strength training inventory includes home gyms, weight benches, functional trainers, and Smith machines. We provide personalized recommendations to match individual fitness goals. All equipment is backed by our price-match guarantee.
Delivery Services
We offer nationwide delivery for all fitness equipment purchases. Our logistics team ensures safe and timely transport, with options for white-glove service and in-home placement. Delivery timelines are communicated clearly upfront.
Installation Services
Professional installation is available for complex equipment like multi-station gyms and commercial-grade machines. Our technicians ensure proper assembly and safety compliance. Post-installation walkthroughs are included to demonstrate proper usage.
Equipment Service & Maintenance
We provide ongoing maintenance and repair services for all purchased equipment. Our certified technicians handle warranty claims, part replacements, and performance tune-ups. Service plans are available for commercial clients.
Questions
Does Fitness Direct deliver outside of San Diego?
Yes, we deliver fitness equipment nationwide across the United States.
Do you offer installation services for purchased equipment?
Yes, we provide professional installation for complex equipment like home gyms and commercial machines.
What is your return policy?
We offer a 30-day return period for unused equipment with a full refund, excluding shipping costs.
Are financing options available?
Yes, we offer monthly payment plans and financing options for qualifying purchases.
Do you service equipment after purchase?
Yes, our technicians provide maintenance, repairs, and warranty support for all purchased equipment.
What brands do you carry?
We stock top brands like Life Fitness, Stairmaster, WaterRower, and Body-Solid across all equipment categories.