Business Details
22 Years
experience
Expert Branding & Marketing Services for Authors and Businesses
Founded in 2004, 224 Design specializes in creating authentic brand platforms and marketing materials for authors, companies, and nonprofits. With over two decades of experience in advertising and design, our owner Karen Chase combines strategic analysis with creative execution to deliver award-winning solutions. We focus on helping clients build loyal audiences through tailored brand positioning, measurable marketing plans, and comprehensive business strategies.Our proven 5-step process has consistently delivered 25-70% improvements in client profits and audience engagement. Recognized as Roanoke Chamber of Commerce Micro-Business of the Year in 2008, we maintain a commitment to fiscal responsibility and creative excellence while serving clients globally from our Richmond, Virginia base.
Services
Brand Strategy
Author Platform Development
Marketing Materials
Business Planning
Brand Positioning
Competitive Analysis
Audience Research
Content Creation
Online Classes
One-on-One Consultations
Details
- Year established: 2004
Highlights and features
- 20+ years of advertising and design experience since 2004
- Proven 5-step brand development process with measurable results
- Clients see 25-70% increase in profits and audience engagement
- Specialized author platform development for publishing success
- Award-winning approach combining strategic analysis with creative execution
What people say
Wonderful business relationship
Best class on branding
Expertise and patient guidance
Proven brand and marketing plan
Achieved publishing success
Services
Brand Strategy
Our strategic brand development process combines competitive analysis, audience research, and creative execution to create authentic brand identities. We help clients define their unique value proposition and develop comprehensive brand positioning strategies that drive measurable business growth through consistent market messaging.
Author Platform Development
Specialized platform development services help authors build effective brand presences that connect with readers. We create customized marketing plans including author messaging, target audience analysis, and platform tools that increase book sales and reader engagement through strategic brand implementation.
Marketing Materials
We design targeted marketing materials including logos, websites, and social media platforms that align with brand strategy. Our materials combine visual appeal with functional effectiveness to support client initiatives while maintaining brand consistency across all communication channels.
Business Planning
Comprehensive business planning services help authors and entrepreneurs organize their operations. We develop practical plans covering accounting, marketing, and publishing strategies that balance creative work with business requirements to maximize long-term success.
Online Classes
Interactive online classes provide structured learning experiences for authors. Our workshops cover business planning and brand development with practical exercises, personalized guidance, and actionable resources to help writers succeed in the competitive publishing industry.
People
Karen A. Chase
Owner/Creative Director
Founder of 224 Design with 20+ years in advertising and design, Karen Chase combines creative expertise with business strategy. As a published author and award-winning brand consultant, she specializes in helping authors develop effective marketing platforms while maintaining creative excellence.
Questions
What services do you offer for authors?
We provide author branding plans, business strategy development, marketing materials, online classes, and one-on-one consultations to help writers build effective publishing platforms.
How does your branding process work?
Our 5-step process includes questionnaire analysis, brand positioning, marketing planning, and creating strategic brand materials tailored to each client's unique needs and audience.
What results can clients expect?
Clients typically see 25-70% increases in profits, audience engagement, or reader connections through our targeted brand development strategies and marketing solutions.
Do you offer payment plans?
Our classes are priced at $59 each with payment processed through PayPal. We currently don't offer installment payment options for these workshops.
Are classes available on-demand?
While classes are live Zoom webinars, all sessions are recorded and handouts provided for participants to review at their convenience after the live session.
