Business Details
50+ Years
experience
Emergency
services
Your Trusted Material Handling Equipment Partner in Grand Rapids
Since 1953, Morrison Industrial Equipment has been a trusted partner for material handling solutions across Michigan and Northern Indiana. Our team specializes in delivering new and used forklifts, rental equipment, parts, and comprehensive service programs tailored to diverse industries including manufacturing, agriculture, construction, and logistics. With over 70 years of experience, we combine regional expertise with a national dealer network to optimize productivity and safety for clients. Our commitment to understanding unique operational needs allows us to design customized systems that enhance efficiency while prioritizing workforce safety.Through 11 strategically located branches, we provide rapid response times, emergency repairs, and preventative maintenance programs. Our holistic approach spans initial consultation to ongoing support, ensuring clients receive end-to-end solutions backed by decades of industry knowledge. As a multi-line dealer, we offer the broadest selection of reliable equipment brands combined with flexible financing and training programs. This customer-centric philosophy has built lasting relationships with businesses seeking to streamline material handling operations while minimizing downtime.
Services
New Forklifts
Used Equipment
Equipment Rental
Forklift Service
Parts Supply
Warehouse Products
Operator Training
Floor Cleaning Equipment
Maintenance Programs
Fleet Management
Details
- Year established: 1953
Highlights and features
- 70+ years of specialized experience in material handling solutions
- 11 full-service branches across Michigan and Northern Indiana
- Emergency repair services with rapid response times
- Comprehensive operator training programs for forklifts and MEWPs
- Customized fleet management and maintenance programs
Services
New Forklift Sales
We offer a comprehensive selection of new forklifts from leading manufacturers including Caterpillar, Clark, Crown, and Toyota. Our inventory features electric and internal combustion models with varying capacities and configurations to suit warehouse, manufacturing, and outdoor applications. Our sales team works closely with clients to identify optimal equipment specifications based on operational requirements, load capacities, and facility layout. With access to the latest technology and safety features, our new forklift solutions deliver long-term reliability and productivity improvements.
Equipment Rental
Our rental fleet includes forklifts, aerial lifts, and floor cleaning equipment available for short-term projects or emergency replacements. Flexible rental terms accommodate seasonal demand fluctuations while avoiding capital expenditures. We maintain modern equipment with regular maintenance schedules to ensure reliability and safety compliance. Emergency rental availability prevents operational downtime during unexpected equipment failures. Our rental customers receive priority service access and discounted rates on extended rental periods.
Preventative Maintenance
Customized maintenance programs reduce unplanned downtime through scheduled inspections and component replacements. Our certified technicians utilize diagnostic tools and manufacturer guidelines to optimize equipment performance. System Analysis programs identify usage patterns to prevent over-maintenance or under-maintenance scenarios. Maintenance Logistics: MXonline provides real-time fleet analytics for predictive maintenance planning. Emergency service teams respond promptly to critical equipment failures with GPS-tracked service vehicles strategically positioned across our service area.
Operator Training
OSHA-compliant forklift and MEWP operator training programs ensure workplace safety and regulatory compliance. We offer on-site, virtual, and classroom-based training options with hands-on evaluations. Customized curricula address specific equipment types and facility hazards. Train-the-trainer programs empower internal safety teams to maintain ongoing compliance. Our training reduces accident risks while improving operational efficiency through proper equipment handling techniques.
Parts Supply
We stock genuine OEM parts for all major forklift brands including Hyster, Yale, and Raymond. Our inventory includes critical components for immediate repair needs, with expedited shipping options available. Used parts depot offers cost-effective alternatives without compromising quality. Technicians carry essential spare parts in fully equipped service vehicles to minimize repair delays. Our parts specialists provide technical support for component identification and replacement recommendations.
People
David Morrison
President
Third-generation leader with 25+ years in material handling industry. Oversees strategic direction while maintaining family commitment to customer service excellence. Holds mechanical engineering degree and multiple industry certifications.
Questions
What material handling equipment brands do you carry?
We offer new equipment from Caterpillar, Clark, Crown, Doosan, Hyster, Jungheinrich, Komatsu, Linde, Mitsubishi, Nissan, Raymond, TCM, Toyota, and Yale.
Do you provide emergency repair services?
Yes, our 11 service branches provide rapid response repairs with GPS-tracked service vehicles strategically positioned across Michigan and Northern Indiana.
Are operator training programs OSHA compliant?
All our forklift and MEWP training programs meet current OSHA safety standards with customizable on-site training options available.
What areas do you serve?
We serve Michigan and Northern Indiana with 11 branch locations strategically positioned for rapid response times across the Great Lakes region.
Do you offer equipment financing options?
Yes, we provide flexible financing solutions for equipment purchases including lease-to-own programs for qualifying customers.
Can I rent equipment for emergency replacements?
Our rental fleet includes forklifts, aerial lifts, and floor cleaners available for immediate delivery to prevent operational downtime.
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