Business Details
Expert Association Communications Solutions in Arlington, VA
Singer Communications has specialized in association communications for over 15 years, delivering strategic public relations, media relations, and marketing solutions exclusively to associations, foundations, and nonprofits. Our team combines deep industry expertise with a unique business model designed to maximize efficiency, leveraging professional alliances to reduce costs while maintaining high-quality service. We have earned recognition from prestigious organizations including PRSA and ASAE for our innovative campaigns and client-focused approach.Our president, Sheri Singer, brings extensive experience from both agency and in-house roles, having worked with over 100 organizations to enhance visibility, manage crises, and drive membership growth. With a proven track record in advocacy, event promotion, and media training, we position clients as thought leaders while consistently exceeding their communications objectives.
Services
Strategic Communications Planning
Media Relations
Messaging Development
Crisis Management
Advocacy Campaigns
Membership Marketing
Event Promotion
Media Training
Market Research
Ambassador Programs
Highlights and features
- Specialized exclusively in association communications since 2010
- Award-winning team with PRSA and ASAE recognition
- Cost-saving business model with proven ROI
- Leverage 15+ years of media relations expertise
- Customized crisis management and advocacy strategies
Associations and certifications
- Public Relations Society of America
- American Society of Association Executives
What people say
Invaluable guidance
Exceeded PR goals
National media presence
Award-winning results
Responsive and professional
Services
Strategic Communications Planning
We develop customized communications strategies aligned with organizational goals, focusing on message development, stakeholder engagement, and media outreach. Our approach combines industry research with tactical execution to enhance brand visibility and drive membership growth. Clients benefit from measurable outcomes through comprehensive campaign evaluation.
Media Relations
Our media relations services secure high-impact coverage through targeted journalist outreach, press release distribution, and media training. We leverage established media connections to position clients as industry thought leaders while crafting compelling narratives that resonate with target audiences and drive public engagement.
Crisis Management
We create proactive crisis communication plans and provide real-time support during organizational challenges. Our team develops key messaging frameworks, manages stakeholder communications, and implements recovery strategies to protect brand integrity while maintaining transparency with key audiences during critical situations.
Advocacy Campaigns
We design advocacy initiatives that amplify organizational priorities through grassroots mobilization, coalition building, and legislative outreach. Our campaigns combine digital strategies with traditional lobbying techniques to influence policy decisions and strengthen industry representation across multiple sectors.
Membership Marketing
Our membership marketing solutions focus on audience segmentation, value proposition development, and targeted outreach campaigns. We implement data-driven strategies to attract new members, retain existing ones, and demonstrate organizational impact through measurable engagement metrics and ROI analysis.
People
Sheri Singer
President
With 15+ years of experience, Sheri has led communications strategies for 100+ associations, receiving PRSA and ASAE awards. She founded Association Xchange and served on industry judging panels, combining agency expertise with in-house association knowledge to deliver impactful PR solutions.
Questions
What industries do you specialize in?
We exclusively serve associations, foundations, and nonprofits across healthcare, education, transportation, and professional services sectors.
How do you measure campaign success?
We track media impressions, message penetration, membership growth, and stakeholder engagement using customized analytics aligned with client objectives.
Can you handle crisis communications?
Yes, we provide proactive crisis planning and real-time response support with proven strategies for reputation management during critical situations.
Do you offer media training?
We provide customized media training programs for executives and spokespeople, focusing on message delivery, interview techniques, and crisis communication protocols.
How are your services priced?
Our flexible pricing model leverages professional alliances to reduce costs while maintaining quality, with transparent proposals tailored to each client's specific needs.
