Business Details
18 Years
experience
Strategic Public Relations for Tech, Government & Healthcare
Founded in 2008, RH Strategic has established itself as a leading public relations agency specializing in technology, government, and healthcare sectors. Our team of 40 dedicated professionals combines strategic thinking, creativity, and industry expertise to deliver impactful campaigns that drive business growth. We prioritize curiosity, trust, and individuality, fostering long-term client relationships built on mutual respect and measurable results. With offices in Seattle and Washington, D.C., we serve innovative companies nationwide, helping them navigate complex markets and achieve market leadership.Our accolades, including Stevie Awards and PRSA recognitions, reflect our commitment to excellence. We focus on aligning PR efforts with business objectives, ensuring clients gain visibility, influence policy, and build brand authority. Our client testimonials highlight our proactive approach, media savvy, and ability to position brands as industry leaders.
Services
Public Relations
Media Strategy
Government Relations
Crisis Management
Thought Leadership
Product Launches
Brand Positioning
Podcast Production
Bid Support
Content Development
Details
- Year established: 2008
Highlights and features
- We offer 17+ years of experience in PR for high-impact industries.
- Our team includes award-winning strategists with deep media and policy expertise.
- We deliver measurable results through data-driven PR campaigns.
- Our client retention rate reflects long-term partnerships and trust.
- We combine national reach with specialized industry knowledge.
What people say
Strategic, creative, results-driven
Proactive and responsive
Media savvy
Deep industry expertise
Trusted partner
Services
Public Relations
We design and execute strategic public relations campaigns that align with business objectives, enhance brand visibility, and drive market leadership. Our approach combines media relations, thought leadership, and policy engagement to create measurable impact. Clients benefit from our deep industry expertise and award-winning strategies tailored to technology, government, and healthcare sectors.
Government Relations
Our government relations services help clients influence policy decisions and regulatory frameworks. We develop targeted advocacy strategies that connect business goals with legislative priorities, ensuring clients' voices are heard in policymaking circles. This includes coalition building, stakeholder engagement, and strategic communications to shape public policy outcomes.
Crisis Management
We develop proactive crisis communication plans and provide real-time response support during reputational challenges. Our approach focuses on protecting brand integrity through transparent messaging, media management, and stakeholder engagement. Clients receive 24/7 support to navigate crises while maintaining long-term brand trust and credibility.
Thought Leadership
We help subject matter experts establish industry authority through strategic content development and media placement. Our programs include op-ed placements, speaking engagements, and content campaigns that position clients as go-to resources in their fields, driving both visibility and business development opportunities.
Product Launches
Our product launch strategies create buzz and drive adoption through integrated media campaigns. We combine influencer outreach, targeted press releases, and storytelling frameworks to generate market excitement. Clients benefit from our proven approach to introducing innovations in competitive technology and healthcare landscapes.
People
John Raffetto
Chief Executive Officer
John co-founded RH Strategic in 2008 and oversees strategic direction. With extensive PR experience, he specializes in technology and government relations, guiding clients through complex market challenges while maintaining the agency's growth trajectory.
David Herman
President
David Herman leads client strategy development and team mentorship at RH Strategic. His expertise in healthcare PR and policy advocacy has secured numerous industry awards. He works closely with clients to create campaigns that drive business results and industry influence.
Hally Wax
Senior Vice President
Hally Wax specializes in healthcare communications with 15+ years of PR experience. She develops integrated campaigns that combine media relations and policy messaging to position clients as industry innovators while mentoring junior team members.
Christiaan Brown
Senior Vice President
Christiaan leads technology sector initiatives at RH Strategic. He focuses on cybersecurity and emerging tech PR, helping startups and established firms navigate media landscapes and establish thought leadership through strategic communications.
Kara Lundberg
Vice President
Kara Lundberg specializes in public affairs and government relations. She develops strategic communications plans that align business objectives with policy goals, helping clients influence legislative outcomes and build government partnerships across multiple industry sectors.
Questions
What industries does RH Strategic specialize in?
We focus on technology, government, and healthcare sectors, leveraging deep expertise to deliver targeted PR campaigns.
How does RH Strategic measure PR success?
We track media placements, audience reach, brand sentiment, and alignment with clients' business objectives like market share growth.
Can RH Strategic handle crisis communications?
Yes, we provide strategic crisis management to protect reputations and maintain stakeholder trust during challenging situations.
Do you work with startups or only established companies?
We serve both emerging innovators and established firms, tailoring strategies to each client's growth stage and goals.
How do you stay updated on industry trends?
Our team maintains continuous learning, attends key industry events, and monitors media/policy developments in our focus sectors.
