Business Details
Healthcare Branding & Marketing Experts in Irvine
Maricich & Associates is a healthcare branding, advertising, and marketing communications agency that leverages its proprietary Brandtivity process to navigate the evolving healthcare landscape. Our approach combines strategy, creativity, diversity, and data-driven measurability to align core human truths with business objectives, delivering measurable results for hospitals, health systems, payers, and life science innovators. With decades of combined experience, our team specializes in influencing diverse consumer audiences and healthcare stakeholders through campaigns rooted in rapid innovation and engagement.Recognized by industry peers with awards from Healthcare Ad Awards, ADDYs, and Tellys, we prioritize purpose-driven marketing that drives growth while improving health outcomes. Our services span brand development, digital marketing, public relations, and multicultural campaign strategies, supported by proprietary tools like the Skylight marketing performance dashboard. We serve clients across the integrated healthcare ecosystem, from Fortune 500 companies to emerging healthcare startups, with a focus on measurable impact and stakeholder alignment.
Services
Brand Development
Digital Marketing
Public Relations
Content Strategy
Cultural Infusion Campaigns
Marketing Analytics
Creative Development
Media Planning
Strategic Planning
Research Services
Highlights and features
- We offer 25+ years of healthcare marketing experience with clients like UC Irvine Health and Kaiser Permanente.
- Our proprietary Brandtivity process aligns human truths with business objectives for measurable results.
- Award-winning campaigns recognized by Healthcare Marketing Impact Awards and ADDYs.
- Specialized in multicultural healthcare outreach targeting Asian, Hispanic, and diverse audiences.
- Proprietary Skylight dashboard provides real-time marketing performance analytics for client transparency.
What people say
Award-winning creativity
Multicultural outreach expertise
Measurable campaign results
Proprietary analytics tools
Healthcare industry leadership
Services
Brand Development
We create new brand messaging and campaign platforms aligned with organizational strategies. Our approach inspires audiences and changes perceptions through research-driven insights and creative execution. Services include positioning development, visual identity design, and brand architecture for healthcare organizations.
Digital Marketing
Our digital solutions include website development, email campaigns, and marketing automation for healthcare providers and consumers. We implement SEO strategies, social media management, and targeted digital advertising to enhance online engagement and conversion rates.
Cultural Infusion
This proprietary approach creates cohesive campaigns targeting diverse audiences. We develop culturally relevant messaging for Asian, Hispanic, and other communities while maintaining brand consistency across general market initiatives.
Marketing Analytics
Our Skylight dashboard provides real-time marketing performance tracking. We analyze campaign KPIs, web analytics, and conversion data to demonstrate marketing impact on business results through actionable insights.
Creative Development
We produce broadcast TV spots, digital content, and print materials that communicate healthcare messages effectively. Our creative team specializes in storytelling that resonates with both consumer and professional healthcare audiences.
People
Mark Maricich
CEO & Chief Strategist
25-year healthcare communications veteran with experience leading strategic initiatives for major health systems and medical groups. Developed branding campaigns for clients like UC Irvine Health and Western Dental.
David Maricich
President & Chief Creative Officer
Over 20 years of healthcare marketing experience, focusing on innovation and branding. Led creative campaigns for hospitals and Fortune 500 medical device companies while serving on global marketing networks.
Renita Smith
VP, Brand Strategy
Seasoned marketer with expertise in healthcare branding and content strategy. Holds Stanford MBA and BA in Economics, with experience across digital health startups to Fortune 500 companies.
Debbie Karnowsky
Executive Creative Director
Award-winning creative leader responsible for healthcare brand turnarounds. Recognized by Ad Age and Adweek, with work featured in MOMA's permanent collection and Emmy Awards judging panels.
Diego Pombo
Creative Director, Hispanic Market
20+ years of experience creating impactful campaigns for U.S. Hispanic healthcare audiences. Instrumental in improving brand awareness for hospitals and foundations through culturally relevant creative solutions.
Questions
What healthcare marketing services do you specialize in?
We specialize in brand development, digital marketing, public relations, cultural infusion campaigns, and data-driven analytics tailored to healthcare organizations.
How does your Brandtivity approach differ from traditional marketing?
Brandtivity combines strategy, creativity, and data analytics to align business goals with consumer health needs for measurable outcomes.
Do you work with multicultural healthcare audiences?
Yes, we have dedicated experts for Asian and Hispanic market campaigns with proven success in diverse communities.
What industries do you serve?
We work with hospitals, health systems, payers, medical device companies, and life science innovators across the healthcare ecosystem.
How do you measure campaign effectiveness?
Our Skylight dashboard tracks marketing performance metrics and conversion data to demonstrate business impact.
Are your campaigns award-winning?
Yes, we've received recognition from Healthcare Ad Awards, ADDYs, and Tellys for creative and results-driven work.
