Business Details
32 Years
experience
Technology Content Marketing Experts
Binary Pulse Technology Marketing is a content marketing agency specializing in technology companies. Founded in 1994, we create purpose-built content that helps organizations deliver the right information to the right audiences in the right channels. Our team combines decades of marketing experience with a deep understanding of emerging technologies to provide strategic content solutions. We serve clients ranging from visionary startups to category-leading enterprises across industries like semiconductors, healthcare, and SaaS.Our methodology emphasizes transparency, predictability, and collaboration to deliver measurable outcomes. We focus on translating technical complexity into clear, human-centric messaging that resonates with target audiences. Our services span video production, white papers, social content, and web design to support sales, marketing, and investor relations. We maintain offices in California, Arizona, and Texas to better serve our national and global clients.
Services
Video Production
eBooks
White Papers
Infographics
Presentations
Podcasts
Copywriting
Social Content
Web Design
Content Strategy
Details
- Year established: 1994
Highlights and features
- We specialize in content marketing for technology companies with 30+ years of industry experience.
- Our full-service offerings cover video, white papers, social media, and web design under one roof.
- We employ a transparent, integrated methodology proven across 200+ tech clients.
- Our team includes principals with decades of B2B marketing and tech sales expertise.
- We focus exclusively on technology sectors, from semiconductors to SaaS platforms.
Services
Video Production
We create explainer videos, case studies, and brand films using live capture, animation, and VR technologies. Our videos simplify complex technical concepts while maintaining cinematic quality to engage audiences at every stage of the buyer's journey. With dedicated production studios and global partners, we deliver content optimized for digital platforms, events, and sales enablement.
eBooks
Our team develops short-form and long-form eBooks that anchor inbound marketing campaigns. We combine strategic messaging with visual design to create downloadable resources that educate prospects and demonstrate thought leadership. Each eBook follows a proven framework for concept development, SME interviews, and campaignable storytelling tailored to technology audiences.
White Papers
We produce in-depth white papers that position technology solutions within broader market contexts. Our writers translate complex engineering details into accessible narratives that appeal to both executives and technical decision-makers. Each document follows a rigorous research process to ensure factual accuracy and persuasive value throughout the sales cycle.
Web Design
Our UI/UX experts build responsive websites and landing pages optimized for technology marketing. We implement component-based design systems that adapt across devices while prioritizing conversion-driven user journeys. From enterprise platforms to microsites, our development team ensures seamless functionality and brand consistency aligned with business objectives.
Social Content
We develop platform-specific content strategies that increase engagement across social media channels. Our approach combines data-driven analytics with creative storytelling to build brand authority in crowded technology markets. Services include content calendars, visual asset creation, and performance optimization tailored to LinkedIn, Twitter, and industry-specific communities.
People
Tim Howell
Principal and Marketing Strategist
Tim Howell has over 30 years of B2B marketing and tech sales experience. He co-founded Binary Pulse Technology Marketing in 1994 and has worked with 200+ technology companies, from startups to Fortune 500 firms. He specializes in channel marketing strategies and demand generation campaigns.
Drew Mehl
Principal and Creative Director
Drew Mehl brings nearly 30 years of agency experience to Binary Pulse Technology Marketing. As Creative Director, he has shaped the firm's design philosophy since 1996. His expertise lies in translating technical features into compelling brand narratives that resonate with technology buyers across multiple sectors.
Questions
What technology sectors do you specialize in?
We focus on semiconductors, SaaS/PaaS platforms, healthcare IT, FinTech, industrial manufacturing, and environmental technology sectors with dedicated content strategies.
How do you handle complex technical subjects?
Our team combines technical literacy with storytelling expertise to simplify complex concepts through visualizations, analogies, and audience-specific language frameworks.
What content formats do you produce?
We create videos, white papers, eBooks, infographics, presentations, podcasts, social media content, and web experiences tailored to technology marketing needs.
How long does a typical project take?
Project timelines vary by scope: eBooks typically take 4-6 weeks, video production 6-12 weeks, and web redesigns 12-16 weeks with iterative client collaboration.
Can you work with global clients?
Yes, we collaborate with technology companies worldwide through virtual production workflows and a network of international partners while maintaining US-based project management.
Do you handle multi-channel campaigns?
We specialize in integrated campaigns that coordinate content across digital channels, print, and live events to maximize reach and conversion opportunities.
