Business Details
40 Years
experience
Trusted Printing & Direct Mail Solutions in Valencia, CA
Mellady Direct has been a trusted partner in print and direct mail solutions since 1986, founded on the principle of exceptional client service. Our family-owned business combines decades of industry expertise with state-of-the-art technology to deliver high-impact campaigns for businesses, nonprofits, and government agencies nationwide. We specialize in strategic direct mail campaigns enhanced by digital integration, ensuring measurable results through precision printing, data-driven targeting, and USPS-certified mailing expertise. Our in-house graphic design team and comprehensive production capabilities handle projects from concept to delivery, prioritizing client success through personalized strategies and transparent communication.With a proven track record serving high-profile clients like California State University Northridge and Santa Clarita Community College District, we maintain a commitment to innovation while upholding the personalized service that defined our early years. Our certifications as USPS-certified mailing experts and investments in advanced equipment underscore our dedication to quality, efficiency, and client satisfaction.
Services
Direct Mail Campaigns
Print Products
Graphic Design
Mailing Lists
Variable Data Personalization
Details
- Year established: 1986
Highlights and features
- Three decades of industry expertise with personalized service
- Full-service print and mail under one roof
- USPS-certified mailing experts for optimal postage rates
- Transparent communication and guaranteed timelines
- Proven 20-50% better results with digital-integrated campaigns
Associations and certifications
- USPS-certified mailing experts
What people say
Best in the business
Prompt and professional
Creative expertise
Cost-effective solutions
Dependable partner
Services
Direct Mail Campaigns
High-impact direct mail campaigns combine strategic design with data-driven targeting. Our USPS-certified experts create multi-touch campaigns that integrate digital tracking for measurable ROI. Services include list acquisition, variable data personalization, and real-time delivery tracking to optimize response rates for businesses and nonprofits.
Print Production
Full-service print solutions from business essentials to specialty formats. Our state-of-the-art presses handle short-run digital jobs and large-scale offset projects with precision. Capabilities include envelope printing, booklet-making, and specialty finishes like UV coating and foil stamping to ensure professional results for marketing materials and corporate communications.
Graphic Design
In-house design team creates print-ready materials that align with brand identity. We develop custom layouts for mailpieces, brochures, and catalogs using Adobe Creative Suite and variable data software. Services include file preparation, color correction, and production-ready formatting to ensure flawless printing and audience engagement.
Mailing Lists
Precision audience targeting through purchased lists and data optimization. We offer demographic segmentation, geographic targeting, and list verification services to ensure campaigns reach ideal recipients. Our NCOA-certified processing updates addresses and presorts mailings to qualify for bulk postage discounts while improving campaign effectiveness.
Variable Data Personalization
Advanced personalization techniques create tailored mailpieces that increase response rates. Using Fusion Pro software, we implement handwriting-style fonts, variable images, and targeted offers that resonate with recipients. This service integrates with campaign tracking to measure engagement and optimize future mailings for improved conversion rates.
People
Jill Mellady
Founder
With over 30 years of direct mail expertise, Jill established Mellady Direct in 1986. Her vision for combining personalized service with technological innovation has driven the company's growth into a national operation while maintaining family-owned values.
Jim Mellady
Co-Founder
As co-founder, Jim has built the company's operations infrastructure since 1986. His leadership in production and client relations has established Mellady Direct's reputation for reliable delivery and technical excellence in print and mailing services.
Questions
What printing and mailing services do you offer?
We provide full-service print production, direct mail campaigns, graphic design, data processing, and variable data personalization for businesses and organizations nationwide.
How do your direct mail campaigns integrate with digital marketing?
Our Digital Boost service connects print campaigns with targeted online ads, USPS Informed Delivery previews, and real-time tracking for 8-16 impressions per recipient.
What industries do you serve?
We support financial advisors, nonprofits, healthcare providers, educational institutions, and creative teams with tailored print and mailing solutions.
How do you ensure mailing accuracy and cost efficiency?
We use NCOA address updates, USPS presort software, and certified mailing expertise to maximize deliverability while reducing postage costs by up to 30%.
What production capabilities do you have?
Our 18,000 sq ft facility features high-speed digital presses, offset printing, booklet-making, and specialty finishing options like foil stamping and die-cutting.
