Business Details
13 Years
experience
Strategic Communications Experts
Passantino Andersen is an award-winning strategic communications firm specializing in employing the power of persuasion to help clients achieve organizational objectives. With expertise in journalism, politics, energy, retail, hospitality, land use, and nonprofit sectors, our team shapes public opinion, builds consensus, and secures approvals for high-stakes projects. We serve Southern Californiaincluding the Antelope, San Fernando, and San Gabriel Valleysand maintain strategic alliances across the western United States.Our mission focuses on leveraging capitalism to improve economic and social conditions through strategic outreach, resource mobilization, and initiative deployment. We prioritize ethical practices, client accessibility, and delivering superior service while fostering innovation and professional growth within our team.
Services
Land Use
Public Affairs
Market Research
Municipal Public Education
Events Management
Marketing Communications
Details
- Year established: 2013
Highlights and features
- We have over 20 years of experience in high-stakes land-use campaigns.
- Our team includes experts with backgrounds in journalism, politics, and energy sectors.
- We employ a political model for community outreach campaigns with measurable results.
- We offer strategic alliances across five U.S. states for expanded service capabilities.
- Our success includes defeating anti-growth NIMBY groups for major retail and energy clients.
What people say
Effective grassroots partner
Exceeded expectations
Creative and professional
Vital to approval success
Deliver results
Services
Land Use Campaigns
Our land use campaigns follow a political model with viability assessments, public opinion research, and targeted outreach. We secure approvals for residential, retail, and energy projects through living-room meetings, media relations, and petition drives. Clients like Walmart and GE Energy benefit from our strategic approach to navigating political challenges and community concerns.
Public Affairs
We specialize in municipal public education initiatives, particularly for revenue measures like school bonds and utility taxes. Our investor-focused approach builds trust through pre-ballot education programs and strategic timing recommendations. This method helps clients secure voter support for infrastructure improvements and community development projects.
Market Research
Our market research combines qualitative and quantitative analyses to identify consumer needs and market trends. Services include focus groups, product testing, and competitive analysis that inform data-driven business decisions. This research underpins effective marketing strategies tailored to target audiences' preferences and behaviors.
Events Management
We provide comprehensive event management for conferences, community fairs, and advocacy meetings. Our services cover site selection, promotion, and execution with specialized expertise in cross-sector gatherings. Clients benefit from our boutique agility combined with major agency-level resources for successful event outcomes.
Marketing Communications
Our marketing communications integrate brand development with multi-channel media strategies. We create connections between brands and audiences through paid media, public relations, and digital campaigns. This holistic approach helps clients strengthen market position and achieve business objectives through consistent brand messaging.
People
George Passantino
Founder, Managing Partner
With extensive experience in strategic communications, George leads high-stakes campaigns and provides expert guidance on political outreach and community engagement initiatives.
Aleshia Passantino
Partner & VP, Creative Content
Aleshia oversees creative content development and strategic messaging, bringing expertise in communications and content creation to support client objectives.
Rick Norris
Senior Advisor
Rick provides strategic counsel with deep knowledge of political processes and community engagement strategies for complex land-use projects.
Miguel Sanchez
Creative Director
Miguel leads creative direction for campaigns, ensuring compelling visual and messaging elements that effectively communicate client objectives to target audiences.
Candace Hoyle
Office Manager
Candace manages day-to-day operations, ensuring smooth administrative support and coordination for the firm's strategic communications initiatives.
Questions
What geographic areas do you serve?
We primarily serve Southern California including Antelope, San Fernando, and San Gabriel Valleys, with strategic alliances across California, Oregon, Colorado, Nevada, and Arizona.
What industries do you work with?
We work with retail, energy, homebuilding, and nonprofit sectors, helping clients secure approvals for residential, commercial, and infrastructure projects.
How do you handle opposition in land-use campaigns?
We employ a political model with viability assessments, community outreach, and media relations to address opposition and build community support for projects.
What sets your firm apart from competitors?
Our proven success in high-stakes campaigns, political expertise, and strategic approach combining grassroots engagement with data-driven decision making differentiate us in the industry.
Can you help with ballot measure campaigns?
Yes, we specialize in municipal public education initiatives, including strategic planning and execution for school bonds, utility taxes, and other revenue measures.
How do you measure campaign effectiveness?
We use public opinion research, community outreach reports, and measurable outcomes like project approvals to evaluate and demonstrate campaign success.
