Business Details
21 Years
experience
Your Personalized Fitness Journey Starts Here
Body Focus Fitness & Performance has been dedicated to transforming lives through personalized fitness solutions since 2005. With over three decades of experience in sports performance and fitness training, our founder Kevin Freeland combines expertise from collegiate athletics, powerlifting, and advanced certifications to create tailored programs. Our approach prioritizes individual needs, offering customized workout plans, nutritional guidance, and sports-specific training designed around each client's unique physiology, goals, and schedule.We maintain a pressure-free environment that emphasizes accountability and measurable progress, supported by a trainer who genuinely invests in client success. Our services include in-home training, studio sessions, and partnerships with local wellness providers to deliver comprehensive health solutions.
Services
Personal Training
Custom Fitness Plans
Nutritional Guidance
Sports Performance Training
Cryotherapy Access
Details
- Year established: 2005
Highlights and features
- 30+ years of sports performance and fitness training expertise
- 100% customized programs based on individual assessments
- Certified trainers with multiple advanced fitness specializations
- Supportive, non-intimidating training environment focused on accountability
- Special rates for Cryo Tempe wellness services
Associations and certifications
- USA Weightlifting
- CrossFit
- National Academy of Sports Medicine (NASM)
Services
Personal Training
Our personalized training sessions combine strength conditioning, functional movements, and sports-specific techniques. Each program adapts to your fitness level, health history, and goals while providing expert guidance through every exercise. Trainers monitor progress and adjust routines to ensure continuous improvement.
Custom Fitness Plans
We develop individualized workout regimens based on comprehensive assessments of your physical capabilities and lifestyle. Plans include detailed exercise instructions, progression tracking, and regular updates to match your evolving fitness journey while maintaining safety and effectiveness.
Nutritional Guidance
Our nutritional programs provide structured eating plans aligned with your fitness objectives. Services include macronutrient calculations, grocery shopping strategies, and recipe recommendations to support your training results and overall wellness goals.
Sports Performance Training
Designed for competitive athletes, this program enhances speed, power, and agility through sport-specific drills. Training focuses on injury prevention, movement efficiency, and performance metrics while incorporating recovery strategies for optimal athletic development.
Cryotherapy Access
Partnering with Cryo Tempe, we offer discounted whole-body cryotherapy sessions for muscle recovery and inflammation reduction. This service complements training programs by accelerating recovery between workouts and improving circulation for enhanced performance.
People
Kevin C Freeland
Founder & Head Trainer
With over 30 years of fitness industry experience, Kevin is a certified sports performance coach and former collegiate athlete. He developed the Functional Cross Training system and has trained athletes from high school to professional levels while maintaining active certifications in multiple training methodologies.
Questions
What types of fitness programs do you offer?
We provide customized personal training programs, three-day weekly fitness plans, sports performance training, and nutritional guidance. All programs include assessments, progress tracking, and email support.
How are training plans customized?
Each plan considers your body type, health history, fitness goals, and schedule. We conduct thorough assessments to create tailored workout routines and nutritional strategies that evolve with your progress.
What experience does the trainer have?
Kevin Freeland has over 30 years of experience as a certified trainer, former collegiate athlete, and sports performance specialist. He has trained athletes at all levels and holds multiple advanced fitness certifications.
Do you offer payment plans?
We provide monthly pricing options for different training frequencies. Special rates are available for Cryo Tempe services, with packages offering 2-3 weekly training sessions at varying investment levels.
What areas do you serve?
Our primary service area includes Tempe, Arizona. We offer both in-home training sessions and studio workouts at our Tempe location for local clients.
What is the Functional Cross Training system?
This proprietary training methodology combines strength conditioning, functional movements, and sports-specific techniques to improve overall athletic performance while reducing injury risk through balanced muscle development.
