Business Details
Global PR & Communications Agency
Grayling is a global communications agency dedicated to creating strategic advantage for clients through innovative public relations, corporate affairs, and brand communications. With over 30 fully-owned offices worldwide and a robust affiliate network, we combine international reach with localized insights to deliver impactful solutions. Our team of experts specializes in mission-critical, audience-first strategies that drive change, protect reputations, and foster growth. Leveraging proprietary data analytics and creative storytelling, we help clients navigate complex markets and achieve long-term success. For over four decades, Grayling has served thousands of businesses across industries, maintaining a commitment to excellence and client-centric results.Our global network of 500+ consultants ensures tailored support in every region, blending cultural expertise with strategic foresight. From crisis management to sustainability communications, we provide comprehensive services designed to meet evolving business challenges. Recognized for award-winning campaigns, we prioritize measurable outcomes and stakeholder engagement. Headquartered in London with offices across six continents, Grayling remains a trusted partner for organizations seeking to influence key audiences and maintain competitive edge. Our approach integrates digital innovation, media relations, and public affairs to create dynamic communication strategies that resonate globally.
Services
Brand Communications
Crisis Management
Public Affairs
Corporate Reputation
Digital Strategy
Media Relations
Sustainability Communications
Government Relations
Healthcare PR
Event Planning
Highlights and features
- We offer 40+ years of global communications expertise across 30+ countries
- Our proprietary Advantage Analytics methodology drives data-informed strategies
- We combine international reach with localized cultural insights
- Our team includes specialists in crisis management and digital communications
- We maintain a proven track record with Fortune 500 clients worldwide
What people say
Proven communication success
Proactive and creative
Strong strategic view
Exceptional results
Excellent stakeholder engagement
Services
Brand Communications
Our brand communications specialists create strategic narratives that build market presence and stakeholder trust. Through audience research and creative campaigns, we help organizations establish clear brand identities and maintain consistent messaging across all platforms. This service combines traditional PR with digital innovation to maximize brand visibility and reputation management.
Crisis Management
We develop proactive crisis response strategies to protect organizational reputations during challenging situations. Our team provides real-time monitoring, message development, and stakeholder communication plans that minimize damage and maintain public trust. This service includes scenario planning and media training to ensure preparedness for potential crises.
Public Affairs
Our public affairs experts navigate political landscapes to advance organizational interests. We provide policy analysis, stakeholder mapping, and advocacy strategies that help clients engage effectively with government bodies and regulatory agencies. This service combines policy expertise with grassroots engagement to influence decision-making processes.
Corporate Reputation
We build and maintain strong corporate reputations through strategic communication programs. Our approach combines market research, content creation, and media relations to position organizations as industry leaders. This service focuses on aligning corporate values with public perception through consistent messaging and thought leadership initiatives.
Digital Strategy
Our digital strategists create comprehensive online communication plans that enhance brand visibility. We develop social media campaigns, content strategies, and influencer partnerships that engage target audiences across digital platforms. This service integrates analytics and creative content to maximize digital impact and audience engagement.
People
Richard Jukes
Global CEO
Richard Jukes leads Grayling's global operations from London, overseeing strategic direction and international growth initiatives. With extensive experience in public relations and corporate communications, he drives the agency's vision for data-driven communication solutions.
Heather Blundell
CEO UK
Heather Blundell manages Grayling's UK operations, focusing on delivering strategic communication solutions for domestic clients. She brings deep expertise in public affairs and corporate reputation management to lead the London-based team.
Danny Tan
Managing Director
Danny Tan oversees Grayling's Singapore office, providing regional leadership for Southeast Asian markets. His expertise in cross-cultural communications helps clients navigate complex business environments in the Asia Pacific region.
Eduardo Fuentes
Regional CEO Spain
Eduardo Fuentes leads Grayling's operations in Spain, combining local market knowledge with global strategy. He specializes in brand positioning and public affairs campaigns for Iberian clients.
Jessica Brobald
Managing Director
Jessica Brobald manages Grayling's Brussels office, focusing on European Union communications strategies. She provides expert guidance on policy advocacy and institutional relations for multinational clients.
Questions
What industries does Grayling specialize in?
Grayling serves diverse sectors including technology, healthcare, consumer goods, energy, and financial services with tailored communication strategies.
How does Grayling handle international campaigns?
Our global network of 30+ offices and 38 affiliates enables localized execution with consistent global messaging across markets.
What makes Grayling's approach unique?
We combine proprietary data analytics with creative storytelling to deliver measurable business outcomes through strategic communications.
What services does Grayling offer?
We provide comprehensive services including brand communications, crisis management, public affairs, digital strategy, and media relations.
Does Grayling work with startups or only large corporations?
While we serve Fortune 500 companies, our scalable solutions adapt to organizations of all sizes seeking strategic communication support.
