Business Details
Your Trusted Partner for Custom Brand Experiences
Trade Group is a brand experience company dedicated to creating immersive storytelling assets through concepting, design, fabrication, production, and fulfillment. Our collaborative process begins with listening to client goals and refining ideas into strategic roadmaps. With a state-of-the-art 350,000 sq ft facility and in-house craftsmen specializing in wood and steel fabrication, engineering, and technology integration, we deliver precision-built exhibits and environments. Our industry-focused teams bring deep expertise across automotive, aerospace, cybersecurity, gaming, and healthcare sectors.Recognized with multiple World Exhibition Stand Awards, we combine limitless imagination with accountability to make clients the heroes of every story. Our proprietary Exhibit IQ analytics system measures ROI through booth traffic and engagement metrics, ensuring data-driven success. We operate with core values of teamwork, integrity, and continuous improvement, celebrating both small wins and major victories.
Services
Exhibits
Events
Experiences
Environments
Exhibit IQ
Branded Environments
Trade Show Solutions
Custom Fabrication
Event Management
AI Analytics
Highlights and features
- We operate a 350,000 sq ft facility with in-house fabrication capabilities
- Our proprietary Exhibit IQ system tracks booth traffic and engagement metrics
- Industry-specific teams serve automotive, healthcare, cybersecurity, and gaming sectors
- Award-winning designs recognized at World Exhibition Stand Awards
- Full-service approach covers concepting through implementation
What people say
Innovative approach
Timeliness and attention to detail
Flexibility
Outrageously successful
State-of-the-art touchscreen displays
Services
Custom Exhibits
Design and fabricate immersive exhibits that engage show floor attendees. Our 350,000 sq ft facility enables precision construction of modular and custom displays. Industry-specific teams create solutions that maximize brand impact while meeting logistical requirements.
Branded Environments
Transform corporate interiors with branded murals, 3D signage, and immersive conference suites. Our in-house craftsmen integrate technology and design to create spaces that reinforce brand identity and enhance visitor experiences in sales centers and office environments.
Event Management
Full-service event planning from concept to execution. We design corporate events, esports competitions, and trade shows with customized logistics, timelines, and on-site coordination to ensure seamless implementation of your brand vision.
Exhibit IQ Analytics
AI-powered analytics system that measures booth traffic patterns, dwell times, and engagement metrics. Provides actionable insights to optimize future events and demonstrate ROI through data-driven performance analysis of your exhibits.
Custom Fabrication
In-house fabrication of complex structures including mobile tours, pop-up shops, and oversized installations. Our craftsmen combine traditional techniques with modern technology to create durable, visually striking components that bring brand stories to life.
People
Austin Montgomery
Senior Account Executive
Automotive industry specialist with deep knowledge of trade show requirements for automotive brands. Leads client collaborations to create impactful exhibits that showcase vehicles and technology effectively.
Claire Phillips
Senior Account Executive
Residential sector expert focusing on home product displays. Develops customized exhibit solutions that highlight residential brands' unique features and innovations at industry events.
Kevin Colis
Senior Account Executive
Pet industry specialist creating engaging exhibits for pet product companies. Understands specific requirements for showcasing pet-related products at trade events while maintaining animal-friendly design principles.
John Lutton
Senior Account Executive
Aviation sector specialist with expertise in aerospace exhibit requirements. Develops solutions that effectively showcase complex aviation technologies and equipment at industry trade shows and events.
Madeline Sweeney
Account Executive
Cybersecurity industry liaison connecting technical requirements with engaging exhibit design. Translates complex security concepts into visually compelling displays that attract and educate trade show attendees.
Questions
What services does The Trade Group offer?
We provide custom exhibits, events, branded environments, and AI-powered analytics for measuring engagement and ROI.
What industries do you specialize in?
We serve automotive, aerospace, cybersecurity, gaming, healthcare, residential, and pet industries with dedicated teams.
How do you ensure project quality?
Our in-house craftsmen and engineers maintain strict quality control throughout the 350,000 sq ft facility.
Can you handle urgent projects?
Our three-week Battlestate Games booth demonstrates our ability to deliver under tight deadlines.
How do you measure event success?
Exhibit IQ analytics track booth traffic, dwell time, and engagement metrics for ROI measurement.
