Business Details
41 Years
experience
Award-Winning Marketing Agency in Nashville, TN
Creative Direct Marketing Group has been a leader in performance marketing for over 40 years, combining direct response advertising with data-driven strategies to deliver measurable results. Our proprietary 5 Dimensional Marketing system integrates digital and traditional channels to maximize client ROI, supported by a proven track record of transforming businesses from startups to billion-dollar enterprises. With 100+ industry awards and a focus on accountable advertising, we prioritize client success through innovative campaigns, personalized service, and cutting-edge audience targeting.Our team of experts leverages decades of experience in direct mail, digital marketing, and media strategy to create solutions that drive response, market presence, and profitability. Headquartered in Nashville, TN, we serve clients nationwide with a commitment to transparency, ethical practices, and continuous innovation in marketing science.
Services
Direct Mail Marketing
Digital Marketing
Media Strategy
Data Analytics
Campaign Testing
Details
- Year established: 1985
Highlights and features
- We have 40+ years of experience in direct response marketing
- Our proprietary 5D Marketing system delivers measurable ROI
- Award-winning campaigns recognized with 100+ industry accolades
- Proven success scaling startups to billion-dollar corporations
- Data-driven audience targeting with transactional metadata analysis
What people say
Phenomenal results
Turn finances around
Best marketing company
20X ROAS
Inventory sell-through
Services
Direct Mail Marketing
Our direct mail solutions combine traditional marketing with digital integration to create high-ROI campaigns. By leveraging 40+ years of testing data and AI-driven audience modeling, we design targeted mailers that convert. The service includes custom list integration, lookalike audience development, and multi-channel retargeting to maximize response rates while maintaining cost-effectiveness in today's omnichannel marketplace.
Digital Marketing
We create integrated digital campaigns spanning social media, search engines, and programmatic platforms. Our approach combines Meta and Google advertising with YouTube and native ads to build brand awareness and drive conversions. Through strategic retargeting and remarketing, we maintain prospect engagement across devices while optimizing ad spend efficiency using real-time performance analytics and A/B testing methodologies.
Data Analytics
Our data science team utilizes transactional metadata and machine learning to identify high-value prospects. The service includes predictive modeling, customer segmentation, and campaign performance tracking to refine marketing strategies. By analyzing 10,000+ variables across direct mail and digital channels, we help clients achieve precise audience targeting that reduces acquisition costs and increases lifetime customer value through evidence-based decision making.
Media Strategy
We develop comprehensive media strategies that combine traditional and digital platforms for maximum reach. Our approach includes geographic and demographic TV targeting, podcast/radio audience segmentation, and cross-platform campaign coordination. The service ensures consistent messaging across channels while optimizing media budgets through performance tracking and strategic channel allocation based on client-specific KPIs and market conditions.
Campaign Testing
Our rigorous testing methodology evaluates 10,000+ variables in direct mail and digital campaigns to optimize performance. The service includes headline testing, creative element analysis, and response rate tracking to identify most effective campaign components. By systematically refining messaging and design elements through continuous testing cycles, we help clients achieve superior conversion rates while minimizing marketing risk through data-backed implementation strategies.
People
Craig Huey
Founder
Recognized direct response marketing expert with 40+ years experience. Winner of 126+ marketing awards and author of industry publications. Developed proprietary 5D Marketing system that has grown businesses to billion-dollar status. Previously publisher of Direct Marketing Update newsletter and founder of InfoMat mailing list company.
Caleb Huey
President
Digital marketing expert with decade of experience scaling businesses. Led company relocation to Nashville and achieved 7-fold revenue growth since 2017. Specializes in integrated marketing solutions combining traditional and digital channels. Regular conference speaker and TV guest with expertise in video content strategy and campaign optimization.
Scott Sheppard
Chief Operating Officer
20-year executive with experience scaling businesses from startups to Fortune 200 operations. Former founder of Record Sales Inc. and COO of Click Effects, growing it to serve 70% of professional sports teams. Brings operational expertise in managing complex business transformations and optimizing organizational efficiency across multiple industries.
Michael Oppenheimer
Director of Business Development
Marketing executive with three decades of broadcast media experience at iHeart Media and Comcast. Holds leadership roles in statewide and national organizations. Specializes in developing strategic partnerships and business growth initiatives. Brings extensive industry network and market development expertise to client engagements.
Brandon Brison
Creative Director
Award-winning creative director with track record developing marketing collateral for startups to billion-dollar corporations. Expert in brand experience design that drives marketing results. Nashville native with focus on combining creativity and strategic thinking to build high-performing marketing campaigns across multiple industry verticals.
Questions
What marketing services do you offer?
We provide integrated direct mail, digital marketing, media strategy, data analytics, and campaign testing services using our proprietary 5D Marketing system.
How long have you been in business?
We've delivered marketing solutions since 1985, with our Nashville headquarters established in 2020 after 35 years of West Coast operations.
What industries do you work with?
We serve financial services, nutraceuticals, healthcare, political/nonprofit, direct-to-consumer, and complex lead generation sectors with tailored marketing strategies.
Do you guarantee campaign results?
While we can't guarantee specific outcomes, our data-driven approach and 40+ years of experience maximize ROI through continuous testing and optimization.
How do you measure campaign success?
We track KPIs like ROAS (with 20X+ results reported), conversion rates, customer acquisition costs, and lifetime value metrics tailored to client objectives.
