Business Details
50+ Years
experience
Your Partner in A/E/C Marketing Leadership and Growth
Founded in 1973, we are a dynamic network of over 7,400 marketing and business development professionals dedicated to advancing the architecture, engineering, and construction (A/E/C) industries. Our organization provides unparalleled access to industry-specific education, networking opportunities, and research-driven resources designed to enhance business growth and professional development. Through our comprehensive programsincluding certification courses, leadership training, and cutting-edge industry eventswe empower firms to refine their marketing strategies, strengthen client relationships, and stay ahead of market trends.With a proven track record of fostering collaboration between marketing professionals and technical experts, we help organizations transform their business development approaches while maintaining a strong focus on ethical practices and innovation. Our commitment to delivering actionable insights and fostering a community of practice has solidified our position as the premier resource for A/E/C marketing professionals across the United States and Canada.
Services
Professional Development
Certification Programs
Industry Events
Market Research
Membership Networking
Career Resources
Leadership Training
Proposal Management
Client Experience Strategy
AI Integration Workshops
Details
- Year established: 1973
Highlights and features
- We offer 50+ years of A/E/C industry specialization
- Our network includes 7,400+ marketing professionals across North America
- We provide exclusive access to industry research and benchmarking data
- Our certification programs enhance professional credibility and expertise
- We host cutting-edge events focused on AI integration and client experience
Services
Professional Development
Our comprehensive professional development programs combine industry-specific knowledge with practical skills training. Participants gain access to workshops on emerging trends like AI integration, client experience optimization, and proposal management strategies. With both online learning modules and in-person events, these programs help marketing professionals in architecture, engineering, and construction firms enhance their expertise while earning continuing education credits.
Certification Programs
Our CPSM certification program validates marketing professionals' expertise in A/E/C industry practices. The curriculum covers business development strategies, client relationship management, and ethical marketing standards. Through exam preparation resources and continuing education requirements, we maintain the highest industry benchmarks for professional competence while helping individuals demonstrate their commitment to marketing excellence in the built environment sector.
Industry Events
We organize premier industry events including Amplify A|E|C and AEC.AI workshops that bring together marketing leaders and technical professionals. These gatherings feature hands-on training sessions, expert panels, and networking opportunities focused on transforming marketing practices through technology adoption and client-centric strategies. Participants gain actionable insights while connecting with peers facing similar business development challenges.
Market Research
Our foundation-sponsored research initiatives produce actionable insights on marketing trends, client expectations, and competitive strategies specific to A/E/C firms. Through surveys, interviews, and benchmarking studies, we identify emerging practices that help firms refine their marketing approaches. The resulting reports provide data-driven guidance for improving proposal success rates, client retention, and overall business performance in competitive markets.
Membership Networking
Our membership network connects marketing professionals across architecture, engineering, and construction firms of all sizes. Through local chapters, online forums, and regional conferences, members share best practices, collaborate on industry challenges, and develop strategic partnerships. This peer-to-peer network provides ongoing support for professionals seeking to implement innovative marketing solutions and stay current with industry developments.
People
Greg S. Kanz
Marketing Director at Shive-Hattery
APR and CPSM-certified marketing leader with extensive experience in integrated marketing strategies for A/E/C firms. Serves as dean of Shive-Hattery University and manages knowledge management initiatives across a 600-person organization.
Amy Anderson
Knowledge Manager at Shive-Hattery
Specializes in creating knowledge-sharing systems that enhance collaboration and business development in architecture and engineering firms. Focuses on developing learning cultures that align with strategic growth objectives through continuous professional development.
Kris Boesch
Founder & CEO of Choose People
Recognized expert in human-centered business development strategies for the construction industry. Provides insights on combining technological advancements with soft skills development to create sustainable growth cultures in A/E/C organizations.
Eric Liou
Chief Product Officer at OpenAsset
Product development leader specializing in proposal management solutions for architecture and engineering firms. Focuses on leveraging technology to streamline proposal processes while improving win rates through strategic positioning.
Rachelle Ray
Head of AEC Marketing Innovation at OpenAsset
Marketing technology strategist helping A/E/C firms implement AI-driven solutions for content management and proposal optimization. Specializes in bridging the gap between marketing teams and technical professionals through innovative workflow solutions.
Questions
What specific benefits do SMPS members receive?
Members gain access to industry-specific education programs, networking opportunities with 7,400+ professionals, exclusive research reports, career development resources, and discounted rates for specialized training workshops and conferences.
How does SMPS support A/E/C marketing professionals?
We provide targeted professional development through certification programs, hands-on workshops, and online learning labs focused on business development, client experience strategies, and emerging marketing technologies in the built environment sector.
What types of events does SMPS organize?
Our events include Amplify A|E|C conference, AEC.AI workshops, regional symposiums, and specialized learning labs covering topics like proposal management, client experience optimization, and AI integration in marketing workflows.
How can firms benefit from SMPS research?
Our foundation-sponsored research provides data-driven insights on marketing trends, client expectations, and competitive strategies specific to architecture, engineering, and construction firms through benchmarking studies and industry surveys.
What networking opportunities are available?
Members connect through local chapters, online forums, regional conferences, and specialized interest groups focused on topics like client experience, proposal management, and marketing technology implementation in A/E/C firms.
How does SMPS address AI in marketing?
We offer dedicated AI training programs, including the AEC.AI workshops, that teach practical applications for marketing automation, content creation, and business development strategies tailored to architecture and engineering firms.
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