Business Details
21 Years
experience
Your Trusted Insurance Partner in Sterling Heights, MI
Primary Insurance Agency has been serving Southeast Michigan since 2005, offering comprehensive insurance solutions tailored to individual and business needs. Our team brings decades of combined experience in the insurance industry, prioritizing personalized service and transparent communication. As an independent agency, we partner with top-rated carriers to provide competitive rates across auto, home, business, life, and specialty insurance products.Recognized with multiple industry awards, including Michigan's Best New Small Business in 2006 and Agency of the Year honors from Merchants Insurance Group, we maintain strategic alliances like SIAA to expand coverage options. Our multilingual staff ensures clear guidance for all clients, emphasizing community trust and long-term relationships over transactional interactions.
Services
Auto Insurance
Home Insurance
Business Insurance
Life Insurance
Bond Services
Motorcycle Insurance
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of experience in Southeast Michigan's insurance market.
- Our multilingual staff provides clear, culturally sensitive insurance guidance.
- Strategic SIAA alliance expands access to quality insurers and coverage options.
- Award-winning service recognized by Michigan Governor and major carriers.
- Personalized approach prioritizes client needs over standardized policy sales.
What people say
Personalized service
Community commitment
Award-winning
20+ years experience
Strategic partnerships
Services
Auto Insurance
We provide customized auto insurance policies protecting drivers across Southeast Michigan. Our solutions cover liability, collision, and comprehensive needs while maintaining competitive pricing. With partnerships spanning major insurers, we help clients find coverage matching their driving habits, vehicle value, and financial goals. Our team explains policy details clearly, ensuring informed decisions about deductibles, limits, and available discounts.
Home Insurance
Our home insurance solutions safeguard residential properties against common risks like fire, theft, and weather damage. We offer standard HO-3 policies alongside specialized coverage for high-value homes and rental properties. By analyzing clients' specific needs, we recommend appropriate dwelling coverage, personal property limits, and liability protection. Our agency also facilitates flood and earthquake insurance through specialty carriers when required.
Business Insurance
We deliver comprehensive business insurance packages protecting Michigan companies from operational risks. Our offerings include general liability, property insurance, and business interruption coverage tailored to specific industries. Through partnerships with surplus lines brokers, we address unique exposures for high-risk enterprises. We help clients navigate workers' compensation requirements and commercial auto policies while maintaining cost-effective solutions for growing businesses.
Life Insurance
We offer term and permanent life insurance solutions providing financial security for policyholders' beneficiaries. Our process begins with assessing clients' family needs, debt obligations, and long-term goals. We collaborate with multiple carriers to find affordable options with flexible riders for critical illness or disability. We emphasize policy transparency, explaining premium structures, cash value growth, and underwriting requirements during the application process.
Bond Services
We facilitate surety bond solutions through our partnership with CNA Surety, meeting legal and contractual requirements for Michigan businesses. Our services cover contract bonds for construction projects, license and permit bonds for regulatory compliance, and court bonds for legal proceedings. We assist clients in understanding bond amounts, obtaining necessary approvals, and maintaining continuous coverage to avoid project delays or legal penalties.
Questions
What types of insurance do you offer?
We provide auto, home, business, life, motorcycle, and bond insurance solutions tailored to individual and commercial needs across Southeast Michigan.
How do you find competitive insurance rates?
As an independent agency, we compare policies from multiple top-rated carriers to find coverage matching your risk profile and budget requirements.
Do you serve areas outside Southeast Michigan?
While our office serves Southeast Michigan directly, our carrier partnerships allow us to provide coverage across surrounding regions and states.
Are your agents available after business hours?
Our office operates Monday-Friday 9AM-5PM. For urgent matters, we recommend contacting your insurance carrier directly through policyholder emergency lines.
What sets you apart from other agencies?
Our 20+ years of local experience, multilingual staff, strategic SIAA alliance, and personalized approach distinguish our client-focused service model.
