Business Details
41 Years
experience
Empowering Brands to Enrich Lives Through Strategic Marketing
Borshoff is a certified Women's Business Enterprise with over four decades of experience creating impactful advertising solutions. Our agency combines Midwest humility with innovative passion, delivering strategic campaigns that resonate with audiences while maintaining ethical standards. We specialize in connecting brands with communities through advertising, video production, and higher education marketing. Our team of award-winning professionals brings diverse perspectives and deep local knowledge to every project, prioritizing client collaboration and cultural relevance.With a history of Emmy awards and industry recognition, we remain committed to community leadership through board memberships, nonprofit partnerships, and grassroots engagement. Our approach emphasizes emotional storytelling, data-driven insights, and continuous innovation to help brands achieve measurable growth.
Services
Advertising
Video Production
Higher Education Marketing
Community Engagement
Brand Strategy
Details
- Year established: 1985
Highlights and features
- 40 years of experience creating award-winning advertising campaigns
- Emmy award-winning creative professionals on staff
- Deep community ties through nonprofit board memberships
- Certified Womens Business Enterprise with national recognition
- Holistic approach combining advertising, video production, and strategic consulting
Associations and certifications
- Womens Business Enterprise (WBE)
Services
Advertising
We create impactful advertising campaigns that balance audience engagement with strategic messaging. Our approach combines creative storytelling with data-driven insights to help brands connect with their target markets. With decades of experience, we develop campaigns that deliver measurable results while maintaining ethical standards.
Video Production
Our video production services craft emotionally resonant content that drives audience action. We specialize in creating compelling narratives that showcase brand values and connect with viewers. From concept to completion, our team produces high-quality video content that enhances brand visibility and engagement.
Higher Education Marketing
We help educational institutions develop effective recruitment and engagement strategies. Our services focus on modern enrollment solutions and brand positioning for academic institutions. We combine market research with creative campaigns to help schools stand out in competitive environments.
Community Engagement
Our community engagement initiatives connect brands with local organizations and causes. We develop strategic partnerships that create lasting community impact while enhancing brand reputation. Our approach emphasizes authentic connections and sustainable community development.
Brand Strategy
We create comprehensive brand strategies that align business goals with market opportunities. Our approach focuses on uncovering brand purpose and developing positioning that resonates with target audiences. We help brands establish meaningful connections through consistent messaging and strategic direction.
People
Myra Borshoff
Founder
Pioneering leader who established Borshoff's community-focused approach. With decades of industry experience, she laid the foundation for our award-winning agency and continues to inspire our commitment to impactful marketing.
Amy Hanna
Senior Strategist
32-year agency veteran with unparalleled institutional knowledge. Specializes in strategic planning and client relations, bringing deep expertise in brand development and community engagement to every project she oversees.
Questions
What industries do you specialize in?
While we work across sectors, our primary focus areas include higher education marketing, community engagement initiatives, and brand strategy for purpose-driven organizations.
How do you measure campaign success?
We use a combination of engagement metrics, conversion rates, and brand awareness indicators tailored to each client's specific goals and industry benchmarks.
Are you a certified women-owned business?
Yes, Borshoff is certified as a Womens Business Enterprise at local, state, and national levels, reflecting our commitment to diversity and inclusion.
What makes your approach different?
We combine Midwest humility with bold creativity, emphasizing emotional storytelling and community impact while maintaining rigorous strategic discipline in every project.
