Business Details
Award-Winning Media Buying & Planning Experts
Wingman Media is an award-winning media buying and planning agency based in Los Angeles, California. Specializing in data-driven campaigns for niche products and services, we deliver measurable growth through integrated media strategies across CTV, broadcast television, programmatic display, paid social media, and audio streaming. Our proprietary haloAMP platform enables precise audience targeting and real-time analytics, ensuring every advertising dollar maximizes both immediate performance and long-term brand equity. With expertise in considered purchase marketing, we help clients navigate fragmented media ecosystems to engage research-minded audiences throughout their extended decision journeys. 
Services
Media Planning
Creative Services
Analytics
Audience Targeting
CTV Advertising
Highlights and features
- We specialize in considered purchase marketing for niche products
- Our haloAMP platform provides unified cross-channel analytics
- Award-winning team with 20+ years of media strategy expertise
- Proven success scaling clients like Sit 'n Sleep and Intelliloan
- Full-funnel approach balances immediate performance with brand building
What people say
Measurable growth
Data-driven decisions
Award-winning team
Strategic presence
Full-funnel analytics
Services
Media Planning
Our data-driven media planning creates integrated campaigns across traditional and digital channels. We specialize in connecting niche products with research-minded audiences through strategic placement on CTV, broadcast TV, programmatic display, and audio streaming platforms. By analyzing customer journeys, we optimize media spend to balance immediate conversions with long-term brand equity while maintaining full-funnel visibility.
Creative Services
Wingman's award-winning creative team develops compelling content aligned with media strategies. We produce TV spots, digital ads, landing pages, and social media assets that engage audiences throughout their decision-making process. Our approach combines brand storytelling with performance metrics to create campaigns that resonate with target markets while driving measurable business results for niche products and services.
Analytics
Our haloAnalytics platform provides real-time insights into campaign performance across all channels. This proprietary system connects online and offline customer data to measure media impact, optimize targeting, and reduce ad waste. Clients receive comprehensive dashboards showing audience engagement patterns and ROI metrics that inform data-driven decisions for continuous campaign improvement and strategic adjustments.
Audience Targeting
Using our haloAMP platform, we deliver sophisticated audience targeting that identifies purchase-ready consumers. This approach combines first-party data with behavioral insights to create custom audience segments that engage niche markets across multiple touchpoints. Our targeting strategies ensure relevant messaging reaches prospects at optimal decision-making moments throughout their extended research periods.
CTV Advertising
We specialize in strategic CTV advertising campaigns that reach target audiences on smart TV devices. Our approach combines programmatic buying with audience segmentation to optimize ad placement during streaming content consumption. By integrating CTV with other digital and traditional channels, we create cohesive cross-platform strategies that increase brand visibility and drive conversions for niche products.
Questions
What industries do you specialize in?
We specialize in niche markets requiring considered purchase strategies, including financial services, healthcare, home improvement, and specialty retail.
How do you measure campaign effectiveness?
We use our proprietary haloAnalytics platform to track cross-channel performance, providing real-time insights into customer journeys and ROI metrics.
What makes your approach different?
Our long-funnel strategy maintains audience engagement throughout extended decision-making periods, combining brand building with performance marketing.
Do you work with national brands only?
While we serve national clients, we also help regional businesses scale through targeted media strategies and audience segmentation.
How do you handle multi-channel campaigns?
We create integrated strategies across traditional and digital platforms, ensuring consistent messaging while optimizing each channel's unique strengths.
What creative services do you offer?
We provide end-to-end creative development including TV spots, digital ads, landing pages, and social media content tailored to niche markets.
