Business Details
47 Years
experience
Your Trusted Partner for Market Research & Data Analytics Solutions
Rti Research transforms complex data into actionable insights through a combination of advanced analytics, strategic thinking, and innovative storytelling. With over four decades of experience, we specialize in helping businesses uncover hidden opportunities and make informed decisions. Our approach begins by understanding your end goals, ensuring every research initiative aligns with your unique business objectives. We employ cutting-edge methodologies to analyze market trends, consumer behavior, and competitive landscapes, delivering nuanced insights that drive growth. Our team of seasoned professionals combines technical expertise with creative problem-solving to provide clarity in an increasingly data-driven world.From concept testing to brand strategy and customer segmentation, we offer comprehensive services tailored to meet the evolving needs of global clients. Our commitment to quality is reflected in rigorous data validation processes and a focus on respondent engagement, ensuring reliable and actionable results. We believe meaningful research extends beyond numbersit's about crafting compelling narratives that empower organizations to communicate findings effectively and implement strategic changes. Partnering with us means gaining a trusted advisor dedicated to your long-term success, combining the agility of a boutique firm with the resources of a global research leader.
Services
Market Research
Advanced Analytics
Idea-Driven Storytelling
Innovation & Product Development
Brand Strategy & Health
Customer Acquisition
Marketing Communication
Market Exploration
Details
- Year established: 1979
Highlights and features
- We offer 40+ years of specialized expertise in market research and data analytics.
- Our advanced multivariate analysis techniques reveal predictive consumer behavior patterns.
- We combine global research resources with personalized client service and agility.
- Our proprietary data quality assurance program validates responses through 200+ data points.
- We deliver actionable insights through idea-driven storytelling frameworks and simulators.
What people say
Very responsive team
High-quality work
Fresh perspectives
Speed and depth of analysis
Total team effort
Services
Market Research
Our market research services combine traditional and advanced analytics to uncover consumer behavior patterns, market trends, and competitive dynamics. We employ both quantitative and qualitative methodologies to deliver actionable insights that inform strategic decision-making. Our approach focuses on identifying both known and unknown market variables to help businesses anticipate changes and capitalize on emerging opportunities.
Advanced Analytics
We utilize sophisticated multivariate analysis techniques and predictive modeling to extract deeper insights from complex datasets. Our capabilities include choice-based modeling, segmentation analysis, and TURF analysis to optimize product portfolios and marketing strategies. These advanced methods help clients understand consumer trade-offs and make data-driven decisions with greater confidence.
Idea-Driven Storytelling
Our storytelling framework transforms research findings into compelling narratives that drive business action. Through Meaning Movies, Memos, and Minutes, we create engaging content that simplifies complex data and facilitates internal decision-making. This approach ensures stakeholders at all levels can understand and act upon research insights effectively.
Innovation & Product Development
We help businesses develop and refine products through concept testing, pricing optimization, and volumetric forecasting. Our services identify market readiness, optimal pricing strategies, and potential adoption barriers. By combining consumer feedback with predictive analytics, we reduce risk and increase success rates for new product launches.
Brand Strategy & Health
Our brand health tracking and positioning services measure equity, identify growth opportunities, and optimize brand portfolios. Through continuous monitoring and strategic analysis, we help maintain brand relevance and competitive differentiation. This includes assessing brand perception, loyalty drivers, and market positioning effectiveness.
People
David Rothstein
CEO
David leads Rti Research with strategic vision, driving innovation in market research methodologies and client service excellence. He focuses on maintaining the company's position at the forefront of data-driven decision-making while preserving its entrepreneurial culture.
Steve Campana
Executive V.P.
Steve oversees operations and client relationships, ensuring delivery of high-quality research solutions that meet evolving business needs. He brings extensive industry experience in managing complex research projects across multiple sectors.
John Houghton
Executive V.P.
John specializes in advanced analytics and methodology development, leading the team that creates innovative research frameworks and predictive models. His expertise ensures technical excellence in all analytical approaches.
Sherrie Binke
Executive V.P.
Sherrie focuses on strategic client partnerships, helping organizations translate research insights into actionable business strategies. She has over two decades of experience in market research and business consulting.
Susan Collin
Senior V.P.
Susan leads the data solutions group, implementing cutting-edge technologies to enhance data quality and respondent engagement. Her work focuses on improving research accuracy through innovative data collection methods.
Questions
What industries does Rti Research specialize in?
We work across diverse sectors including pharmaceuticals, consumer goods, financial services, and food & beverage industries.
How does RTi ensure data quality?
Our multi-layered validation system checks 200+ data points, detects fraudulent responses, and verifies respondent engagement through multiple verification methods.
What makes RTi's approach different?
We combine end-state thinking with advanced analytics and idea-driven storytelling to deliver actionable, business-focused insights.
Do you work with international clients?
Yes, we serve multinational corporations while maintaining personalized service and local market understanding.
How do you present research findings?
We use Meaning Movies, Memos, and Minutes to transform data into engaging narratives that drive business action.
What experience does your team have?
Our leadership team has decades of combined experience in market research, advanced analytics, and strategic consulting.
