Business Details
Real Estate Investment & Development Experts in San Francisco
Prado Group is a privately held real estate investment and development company dedicated to transforming urban environments through strategic investments in residential, retail, office, and mixed-use properties. We combine the creativity of a boutique firm with the disciplined risk management of an institutional fund, focusing on neighborhoods where our work can enhance communities and economies. Our approach prioritizes sustainability, community engagement, and long-term value creation, guided by principles of human-centered design and environmental responsibility.With decades of collective experience, our team specializes in identifying undervalued assets, navigating complex entitlement processes, and delivering projects that align financial success with social impact. We maintain deep relationships with stakeholders to ensure our developments meet evolving community needs while achieving superior investment returns.
Services
Real Estate Investment
Property Development
Asset Management
Entitlement Processing
Sustainable Design
Highlights and features
- We combine institutional-grade discipline with boutique-level creativity in real estate development
- Our team has decades of experience in urban mixed-use property investments
- We prioritize sustainable design with LEED-certified projects and eco-friendly materials
- We maintain long-term relationships with community stakeholders and civic leaders
- Our portfolio includes award-winning developments like 38 Dolores and 3333 California
Services
Real Estate Investment
We identify undervalued urban properties and transform them into high-performing assets. Our investment strategy focuses on locations with growth potential where we can create both financial returns and community benefits. Through careful market analysis and relationship-driven deal sourcing, we acquire properties that align with our long-term vision for sustainable urban development.
Property Development
Our development process emphasizes creative design solutions and environmental responsibility. We specialize in complex entitlement processes and adaptive reuse projects that preserve architectural heritage while meeting modern needs. From initial concept through construction, we maintain rigorous quality standards and community engagement to ensure successful outcomes that enhance neighborhood character.
Asset Management
We provide comprehensive asset management services that optimize property performance throughout the investment lifecycle. Our approach combines detailed financial analysis with proactive maintenance strategies to maximize value while maintaining tenant satisfaction. We implement customized management plans that address each property's unique characteristics and market position.
Entitlement Processing
Our entitlement expertise navigates complex regulatory environments to bring projects to fruition. We work closely with city officials and community stakeholders to secure necessary approvals while addressing local concerns. This process includes environmental assessments, zoning modifications, and public hearing presentations to ensure compliance with all regulatory requirements.
Sustainable Design
We integrate sustainability principles into every project phase, from site selection to building operations. Our sustainable design approach includes energy-efficient systems, water conservation measures, and eco-friendly materials selection. We pursue third-party certifications like LEED Gold and Platinum to validate our environmental commitments and deliver healthier spaces for occupants.
People
Dan Safier
President, Chief Executive Officer, and Co-Chief Investment Officer
With 30+ years of real estate experience, Dan Safier leads Prado Group's investment and development operations. He focuses on creating walkable urban environments and serves on multiple industry advisory boards. Dan holds a JD from UC Hastings and a BA from UC Berkeley.
Craig Greenwood
Principal and Co-Founder
As Co-Founder, Craig Greenwood has sourced over 80 investment properties during his 30-year career. He specializes in acquisitions and asset repositioning, with expertise in multifamily and mixed-use properties. Craig is a licensed California real estate broker and UC Berkeley alumnus.
Cindy Park
Chief Operating Officer
Cindy Park drives Prado Group's business strategy and marketing initiatives. With 13 years at Prometheus Real Estate Group, she brings extensive experience in property operations and branding. Cindy is a Harvard Business School PLDA alumna and UC Berkeley graduate.
Zach Felson
Co-Chief Investment Officer
Zach Felson oversees all acquisition activity at Prado Group. Previously a top broker at Lehman Brothers, he manages investment strategies and deal execution. Zach holds honors from the University of Texas at Austin and actively participates in real estate councils.
Colin Shinners
Senior Vice President of Asset Management
Colin Shinners leads asset management strategies with a decade of experience from Vanbarton Group. He focuses on portfolio growth and investment performance, holding real estate development expertise from Columbia University and accounting credentials from Binghamton University.
Questions
What types of real estate projects does Prado Group specialize in?
We focus on urban residential, retail, office, and mixed-use developments that create community value.
Which geographic markets does Prado Group operate in?
We primarily work in supply-constrained West Coast cities with innovation-driven economies.
What sustainability practices does Prado Group implement?
We incorporate LEED certification, natural ventilation, recycled materials, and energy-efficient systems.
How does Prado Group engage with local communities?
We collaborate with neighborhood groups throughout development and prioritize community amenities.
What distinguishes Prado Group from other developers?
Our unique approach combines institutional discipline with creative problem-solving and long-term vision.
