Trier

Business Details

25 Years

experience

Award-Winning B2B Technology PR & Marketing Agency

Trier is a globally recognized integrated communications agency specializing in B2B technology sectors. Founded in 2001, we partner with startups and Fortune 1000 enterprises to craft compelling narratives that drive measurable business outcomes. Our team of seasoned professionals combines strategic storytelling with data-driven insights to establish thought leadership and accelerate brand growth. With offices in San Francisco, London, and Asia, we maintain long-term client relationships through our collaborative approach and 24/7 communication model.

Our award-winning campaigns reflect our commitment to innovation and deep industry expertise, serving as a trusted extension of our clients' teams. We prioritize purpose-driven growth by integrating brand strategy into every aspect of our work, ensuring alignment with business objectives. Our proven track record includes helping technology companies navigate complex markets and achieve global recognition through tailored PR, content marketing, and digital strategies.

Services

Public Relations Content Marketing Social Media Marketing Brand Strategy Data Analytics Digital PR Media Relations Thought Leadership

Details

Year established: 2001

Highlights and features

We offer 20+ years of specialized expertise in B2B technology communications
Our integrated approach combines PR, content marketing, and digital strategies
Award-winning campaigns recognized by industry-leading publications
We maintain 24/7 communication with direct access to team experts
Proven success scaling global brands through measurable PR programs

What people say

Agile, creative 24/7 communication Award-winning team Long-term partnerships Measurable results

Website

Update Listing

Services

Public Relations

Trier's public relations services leverage 20+ years of media relationships to secure strategic coverage for B2B technology brands. Our team develops targeted press campaigns that position clients as industry thought leaders. We combine proactive outreach with reactive media monitoring to maximize brand visibility and manage reputation across global markets.

Content Marketing

Our content marketing solutions create compelling narratives that engage target audiences and drive business outcomes. We develop research-backed content strategies including white papers, case studies, and thought leadership pieces. Each content element works synergistically to support integrated communications goals and nurture leads through the sales funnel.

Social Media Marketing

Trier's social media marketing combines strategic planning with real-time execution across platforms. We create customized programs that build brand authority and drive engagement through targeted content distribution. Our approach integrates paid, earned, and owned media strategies to maximize reach and conversion across the customer journey.

Brand Strategy

Our brand strategy services focus on creating cohesive messaging frameworks that resonate with target audiences. We develop comprehensive brand architectures that align with business objectives while maintaining flexibility for market changes. The approach combines market research with stakeholder insights to create differentiated positioning in competitive technology sectors.

Data Analytics

Trier's data analytics capabilities provide actionable insights that optimize communications strategies. We track both qualitative and quantitative metrics across campaigns, delivering customized reporting that demonstrates ROI. Our analysis identifies trends and opportunities to refine tactics and improve business outcomes through continuous optimization.

People

Beth Trier

CEO and Founder

With over 20 years of experience in technology communications, Beth Trier leads the strategic direction of the agency. Her vision for integrated communications has shaped the agency's growth since its founding in 2001.

Elizabeth Gebhardt

Senior Vice President Brand Strategy

Elizabeth brings 15+ years of brand strategy expertise, developing comprehensive messaging frameworks for technology companies seeking market differentiation and global expansion.

Nancy MacGregor

Vice President Account Management

Nancy oversees client relationships with a focus on strategic counsel, leveraging her 18 years of experience in B2B technology communications to deliver measurable business outcomes.

Katherine Waite

Vice President Strategic Communications

Katherine leads integrated communications campaigns, combining media relations expertise with digital strategy to build brand awareness and drive industry influence.

Fanny Kim

Director Content Marketing

Fanny directs content strategy development, creating research-backed programs that align with business objectives while engaging target audiences across multiple platforms.

Questions

What services does Trier & Company offer?

We provide integrated communications including public relations, content marketing, social media strategy, brand development, and data analytics for B2B technology companies.

How does Trier & Company approach client relationships?

We operate as strategic partners rather than vendors, offering direct access to senior team members and maintaining 24/7 communication with clients.

What industries does Trier specialize in?

We focus exclusively on B2B technology sectors including enterprise software, cybersecurity, digital transformation, and emerging technologies.

How does Trier measure campaign success?

We use data analytics and customized reporting to track KPIs like media coverage, lead generation, brand awareness, and thought leadership metrics.

What makes Trier different from other PR agencies?

Our integrated approach combines strategic storytelling with data-driven insights, supported by 20+ years of industry-specific expertise and global media relationships.