Business Details
44 Years
experience
Your Trusted Foodservice Marketing Partner in Jacksonville
CFI Marketing has been a trusted partner in the Foodservice Equipment & Supplies (FE&S) industry since 1982, delivering innovative marketing solutions that blend traditional print and digital strategies. Our team of experts brings over 225 years of combined experience, specializing in multichannel campaigns that drive engagement and sales for dealers, distributors, manufacturers, and buying groups. We prioritize client relationships, leveraging our deep industry knowledge to create tailored marketing initiatives that align with evolving market demands.Our in-house product database ensures content resonates with end-users, while our subscription services expand clients' marketing bandwidth without compromising quality. With a commitment to excellence, accuracy, and teamwork, we empower businesses to focus on growth while we handle the logistics of impactful marketing execution.
Services
Digital Marketing
Print Marketing
Creative Marketing
Multichannel Marketing
Marketing Subscriptions
Details
- Year established: 1982
Highlights and features
- We offer 40+ years of specialized expertise in Foodservice Equipment & Supplies marketing.
- Our multichannel strategies combine proven print methods with cutting-edge digital solutions.
- Client-centric approach prioritizes long-term partnerships and measurable business outcomes.
- In-house product database ensures marketing content deeply resonates with end-users.
- Team of experts brings 225+ combined years of industry-specific marketing experience.
What people say
Understand our customers
Reliable source for deliverables
Creative approach and attention to detail
Impact on our sales
Professional and thorough
Services
Digital Marketing
Our digital marketing services create immersive online experiences through interactive catalogs, microsites, and targeted campaigns. We specialize in SEO optimization, social media management, and email marketing to boost brand visibility. With analytics-driven strategies, we help foodservice businesses connect with operators and end-users across digital platforms.
Print Marketing
Print marketing solutions include catalog design, direct mail campaigns, and branded collateral tailored for the foodservice industry. We manage co-op funds and distribution logistics while offering sustainable printing options. Our print materials combine visual appeal with strategic messaging to enhance client sales and brand recognition.
Creative Marketing
Creative marketing services provide scalable hourly support for copywriting, graphic design, and multimedia production. We develop SEO-driven content, product photography, and videography that aligns with FE&S industry standards. Our team enhances brand storytelling through visually compelling and technically precise creative assets.
Multichannel Marketing
Multichannel marketing strategies unify digital and print efforts through customer journey mapping and data analytics. We ensure consistent branding across platforms while optimizing cross-channel communication. This approach maximizes audience engagement and conversion rates for foodservice equipment and supply providers.
Marketing Subscriptions
Marketing subscription plans offer flexible, scalable support for FE&S businesses. Services include digital flipbook tiers, social media management, and creative marketing packages. These subscriptions provide consistent marketing expertise without the overhead of expanding in-house teams, tailored to various budget requirements.
People
Mindy Harwood
Owner
Mindy Harwood leads CFI Marketing with strategic vision, leveraging decades of industry experience to drive agency growth and client success in the foodservice sector.
Jamie Bell
President
Jamie Bell oversees daily operations, ensuring the agency maintains its reputation for excellence in foodservice marketing through innovative solutions and client-focused service delivery.
Catie Lott
Operations Director
Catie Lott manages operational efficiency, coordinating teams to deliver high-quality marketing solutions while maintaining the agency's commitment to timely and accurate client service.
Jaclyn Sparks
Digital Marketing Director
Jaclyn Sparks leads digital strategy, specializing in creating engaging online experiences that combine technical expertise with creative innovation for foodservice industry clients.
Amy Fahringer
Sales Coordinator
Amy Fahringer supports client acquisition efforts, connecting foodservice businesses with tailored marketing solutions that address their unique industry challenges and growth objectives.
Questions
What industries do you specialize in?
We exclusively focus on the Foodservice Equipment & Supplies (FE&S) industry, serving dealers, distributors, manufacturers, and buying groups with tailored marketing solutions.
How do your marketing subscriptions work?
Our flexible subscription plans provide scalable support for digital, print, and creative marketing needs, with options tailored to different business sizes and budgets.
What sets you apart from other marketing agencies?
Our deep FE&S industry expertise, combined with in-house product knowledge and 40+ years of experience, allows us to create highly effective, targeted campaigns.
Do you handle both print and digital marketing?
Yes, we specialize in multichannel marketing strategies that integrate print and digital solutions to maximize brand visibility and customer engagement.
How do you measure campaign success?
We use analytics reporting, quarterly content updates, and performance tracking to ensure measurable results and continuous optimization of marketing initiatives.
Can you help with co-op fund management?
Yes, our administrative services include supplier co-op fund and contract management to help clients optimize marketing ROI through strategic partnerships.
