Business Details
36 Years
experience
Your Trusted Full-Service Advertising Agency
Papa Advertising has been solving problems through strategic marketing solutions since 1990. Founded by Skip Papa in a modest three-room office, we evolved from a design-focused firm into a full-service agency in 2000, expanding our capabilities and geographic reach. Under current leadership from Liz Papa and Jason Keller since 2018, we combine creative excellence with data-driven strategy to serve regional and national brands. Our team specializes in brand management, digital marketing, and comprehensive advertising campaigns tailored to each client's unique needs. With over three decades of experience, we prioritize research, strategic planning, and innovative execution to deliver measurable results.Our collaborative approach ensures every project receives personalized attention from concept development through final implementation. We maintain offices in Erie, PA, and serve clients across diverse industries including healthcare, manufacturing, and hospitality. Our commitment to earning client trust through customized solutions has established us as a respected industry leader. We continue to challenge creative boundaries while maintaining the core values that have guided our success since our founding.
Services
Branding
Marketing
Website Design
Online Advertising
Creative Direction
Details
- Year established: 1990
Highlights and features
- We bring 30+ years of experience in brand management and strategic marketing
- Our full-service approach covers all aspects of advertising and marketing
- We prioritize research and strategy before creative execution
- Our dedicated A-team handles every project from start to finish
- We maintain transparent communication throughout the client partnership
Services
Branding
Our branding services create cohesive brand identities that resonate with target audiences. We develop visual elements, messaging frameworks, and brand guidelines to establish consistent market presence. With three decades of experience, we help businesses build recognizable brands through strategic identity development and environmental design.
Online Advertising
We create data-driven online advertising campaigns that maximize digital visibility. Our services include paid search, social media advertising, and campaign management using analytics to optimize performance. Our team implements SEO strategies and geofencing technology to enhance online engagement and conversion rates.
Website Design
We design responsive websites that combine aesthetic appeal with functional performance. Our development process includes information architecture, ADA compliance, and e-commerce integration. We create websites that serve as 24/7 brand ambassadors while maintaining technical excellence and user experience standards.
Creative Direction
Our creative direction covers all visual and messaging elements across platforms. We provide photo direction, motion graphics, and 3D animation services. Our team ensures brand consistency across print materials, tradeshow displays, and environmental branding solutions for both physical and digital spaces.
Marketing Strategy
We develop comprehensive marketing strategies that align with business objectives. Our process includes brand assessment, audience research, and tool selection to create targeted campaigns. We provide ongoing campaign management and performance reporting to ensure marketing initiatives deliver measurable results.
People
Liz Papa
Creative Director
Liz Papa leads creative direction at Papa Advertising, bringing decades of industry experience. As founder Skip Papa's daughter, she grew up in the advertising world and has been with the company since college. She specializes in brand development and strategic creative execution.
Jason Keller
Interactive Director
Jason Keller oversees digital strategy and interactive media at Papa Advertising. With over two decades of experience in online marketing, he focuses on strategic website development and digital campaign optimization. He holds a degree from The Art Institute of Pittsburgh.
Questions
What industries does PAPA Advertising specialize in?
We serve diverse industries including healthcare, manufacturing, hospitality, and non-profit organizations, with particular expertise in brand development for regional businesses.
How does PAPA approach new client projects?
We begin with brand assessment and audience research, followed by strategic planning and tool selection before moving to creative execution and implementation.
What digital marketing services do you offer?
Our digital services include SEO, paid search advertising, social media campaigns, email marketing, and website development with performance tracking.
Can you handle both branding and advertising needs?
Yes, we provide comprehensive brand development including visual identity, messaging, and environmental design, along with traditional and digital advertising execution.
Do you work with national or only local clients?
While based in Erie, PA, we serve both regional businesses and national brands across various industries through our established service footprint.
