Business Details
21 Years
experience
Your Trusted Marketing Partner in Erie, PA
Forte Marketing was founded in 2005 with a clear mission: to deliver results-oriented marketing strategies tailored to each client's unique needs. Our team brings over 40 years of combined experience in brand development, advertising, media buying, graphic design, public relations, and digital marketing. Based in Erie, Pennsylvania, we serve local businesses and organizations across diverse industries, including healthcare, education, finance, and hospitality. Our approach begins with in-depth consultations to understand your business goals, challenges, and growth aspirations. We then craft comprehensive marketing plans that integrate traditional and digital channels to maximize visibility and drive measurable outcomes.Clients trust us for our expertise in media negotiations, crisis communications, and event planning, as well as our ability to create emotionally resonant brands that stand out in competitive markets. Our track record includes successful campaigns that have reduced costs while expanding market reach, demonstrating our commitment to accountability and client success. We measure our performance through the growth and satisfaction of the businesses we serve, ensuring every strategy aligns with your specific objectives.
Services
Strategic Marketing
Graphic Design
Media Buying
Public Relations
Social Media Management
Event Planning
Search Engine Optimization
Direct Marketing
Details
- Year established: 2005
Highlights and features
- We offer 40+ years of combined experience in brand development and media strategy.
- Our tailored marketing plans focus on measurable results for each client's unique needs.
- We provide comprehensive services spanning digital, print, and broadcast media.
- Clients trust our proven track record of reducing costs while expanding market reach.
- Our local expertise in Erie, PA ensures targeted, community-focused marketing strategies.
What people say
Reduced annual budget
Increased media footprint
Paid for itself twice
Experts across media spectrum
Negotiate better deals
Services
Strategic Marketing
Forte Marketing develops customized strategic marketing plans that align with your business goals. Our approach combines market research, competitor analysis, and audience insights to create actionable roadmaps for growth. We focus on delivering measurable ROI through integrated campaigns that leverage both traditional and digital channels, ensuring your brand achieves maximum visibility and engagement.
Media Buying
Our media buying experts negotiate optimal rates across TV, radio, print, and digital platforms. With decades of industry connections, we secure high-impact placements that maximize your budget. We manage end-to-end media planning, ensuring your message reaches the right audience at the right time through data-driven channel selection and performance tracking.
Brand Development
We create compelling brand identities that resonate emotionally with consumers. From logo design to brand voice development, our team crafts cohesive strategies that differentiate your business. Our process includes market positioning, messaging frameworks, and visual identity systems that strengthen customer loyalty and drive long-term growth.
Public Relations
Forte Marketing enhances your public image through targeted PR campaigns. We manage media relations, press releases, and community engagement initiatives that build credibility. Our crisis communications expertise ensures preparedness for reputation challenges, while our strategic partnerships amplify positive brand exposure through cause marketing and thought leadership opportunities.
Social Media Management
We design data-driven social media strategies that boost engagement and conversions. Our team creates platform-specific content, manages ad campaigns, and monitors analytics to optimize performance. From audience targeting to conversion tracking, we ensure your social presence aligns with business objectives while fostering meaningful customer relationships.
People
Shari Robinson
Co-Founder
Shari Robinson brings 40+ years of marketing expertise to Forte Marketing. Her background spans brand development, media negotiations, and strategic planning. She specializes in creating integrated campaigns that deliver measurable ROI while maintaining a client-centric approach to business growth.
Doug Robinson
Co-Founder
Doug Robinson co-founded Forte Marketing with a focus on media buying and public relations. His 40-year career includes successful brand transformations through innovative advertising strategies. Doug prioritizes understanding client needs to develop tailored solutions that drive sustainable business growth in competitive markets.
Questions
What industries does Forte Marketing specialize in?
We serve diverse sectors including healthcare, education, finance, hospitality, manufacturing, and economic development. Our team adapts strategies to meet specific industry challenges and opportunities.
How do you create customized marketing plans?
We begin with client consultations to understand business goals, conduct market research, and analyze competitors. This data informs tailored strategies that integrate branding, media, and digital tactics for optimal results.
Can you handle both local and national campaigns?
Yes, we manage campaigns across Erie, PA and surrounding regions, as well as national initiatives. Our media buying expertise extends coast-to-coast for TV, radio, print, and digital placements.
What sets Forte Marketing apart from competitors?
Our 40+ years of combined experience, personalized approach, and focus on measurable ROI distinguish us. We prioritize client collaboration and maintain transparency throughout every project.
Do you offer crisis communications support?
Yes, we develop proactive crisis communication plans and provide immediate support during reputation challenges. Our strategies ensure consistent messaging and media management during critical situations.
