Business Details
29 Years
experience
Transform Marketing & Sales with Process Management
Customer Manufacturing Group has been transforming marketing and sales processes into systematic, measurable systems for over two decades. Our team of seasoned professionals specializes in applying proven process management methodologies to help businesses achieve predictable, scalable customer acquisition and revenue growth. With offices in California, Massachusetts, New Jersey, and Texas, we serve companies seeking to eliminate inefficiencies in their marketing/sales operations through our proprietary Customer Manufacturing System. Our consultants bring extensive industry experience, avoiding reliance on junior staff to deliver practical solutions for complex business challenges. We focus on creating repeatable processes that align with modern demands for accountability, ROI measurement, and operational excellence.Our approach integrates Lean Thinking principles, Six Sigma methodologies, and real-world implementation expertise to address marketing performance management, sales process optimization, and cross-functional alignment. We distinguish ourselves through our commitment to actionable outcomes rather than theoretical frameworks, evidenced by case studies demonstrating measurable improvements in customer acquisition efficiency and market position recovery. Our educational resources, including workshops and publications, emphasize practical application of process management concepts to marketing/sales functions.
Services
Marketing Process Improvement
Sales Process Design
Lean Marketing Workshops
Business Process Consulting
Customer Acquisition Systems
Details
- Year established: 1997
Highlights and features
- We offer 20+ years of specialized marketing/sales process improvement expertise
- Our consultants implement the proven Customer Manufacturing System methodology
- We focus on actionable outcomes rather than theoretical frameworks
- Our team brings extensive real-world implementation experience across industries
- We provide measurable results through data-driven process optimization
What people say
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Enlightening insights
Best Marketing email ever received
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Practical actionable content
Services
Marketing Process Improvement
Our Marketing Process Improvement service identifies inefficiencies in existing marketing operations and implements systematic solutions. We analyze current workflows, eliminate waste, and establish measurement frameworks to enhance ROI. Clients benefit from standardized processes that improve campaign effectiveness while reducing operational costs.
Sales Process Design
We develop customized sales processes that align with business objectives and market demands. Our approach integrates CRM systems, compensation planning, and performance metrics to create efficient, scalable sales operations. Clients achieve improved conversion rates and better alignment between marketing and sales functions.
Lean Marketing Workshops
Our Lean Marketing workshops teach practical application of process improvement methodologies. Participants learn to identify waste, implement Lean principles, and measure marketing effectiveness. The programs combine theoretical frameworks with hands-on exercises for immediate implementation.
Business Process Consulting
We provide expert guidance on optimizing end-to-end business processes. Our consultants help organizations implement process management systems that improve efficiency across marketing, sales, and customer service functions. The service includes gap analysis, process mapping, and implementation support.
Customer Acquisition Systems
Our Customer Acquisition Systems create repeatable, measurable processes for generating qualified leads. We develop integrated marketing/sales pipelines that improve conversion rates through data-driven decision making and performance tracking frameworks.
People
Mitchell Gooz
Consultant
Mitchell Gooz brings decades of industry experience to marketing/sales process improvement, combining practical implementation expertise with thought leadership in Lean Marketing methodologies.
Ralph Mroz
Consultant
Ralph Mroz specializes in applying process management principles to marketing operations, with particular expertise in metrics alignment and performance measurement frameworks.
Creig Foster
Consultant
Creig Foster focuses on sales process optimization and CRM implementation, helping organizations improve conversion rates through systematic process improvements.
Barney Barnett
Consultant
Barney Barnett provides strategic guidance on marketing accountability and ROI measurement, leveraging extensive experience in performance-driven process design.
Bayard Bookman
Consultant
Bayard Bookman specializes in new product development processes and market entry strategies using systematic process management approaches.
Questions
What is the Customer Manufacturing System?
The Customer Manufacturing System is our proprietary methodology for transforming marketing and sales operations into predictable, measurable processes that systematically generate qualified leads and customers.
How do you improve marketing ROI?
We implement process management frameworks that eliminate waste, establish clear metrics, and align marketing activities with business objectives to demonstrably improve return on investment.
Do you offer training programs?
Yes, we provide Lean Marketing/Sales workshops and customized training programs that teach practical process improvement techniques for immediate implementation.
What industries do you work with?
Our consultants have experience across multiple sectors including consumer products, financial services, healthcare, and manufacturing industries.
Can you help with sales process automation?
We help organizations implement CRM systems and automation tools that align with optimized sales processes to improve efficiency and effectiveness.
How do you measure success?
We use performance metrics tied to business outcomes like lead conversion rates, customer acquisition costs, and revenue growth to quantify improvements.
