Business Details
23 Years
experience
Dental Marketing Services in Littleton, CO
ProspectaMarketing was founded in 2003 with a mission to revolutionize dental marketing through data-driven strategies. We specialize in connecting online activity with offline patient conversions, having generated over $500 million in new patient revenue for dental practices across the U.S. and Canada. Our proprietary ProspectTracker tool integrates directly with dental office software, enabling precise tracking of leads and production figures to inform targeted marketing strategies. With over a decade of experience in dental internet marketing, we combine technical expertise with personalized collaboration, meeting regularly with partner practices to refine strategies and maximize ROI.Our team brings decades of combined experience in consumer product development, software engineering, and paid advertising, ensuring clients receive innovative solutions tailored to their unique needs. We prioritize measurable results, using advanced metrics to track SEO performance and optimize PPC campaigns across platforms like Google Ads and Facebook. Our commitment to excellence extends to local listings management, where we enhance online visibility through optimized profiles and professional review handling. By maintaining close integration with dental practice operations and focusing on bottom-line impact, we help practices grow sustainably in competitive markets.
Services
SEO for Dentists
PPC Advertising
Local Listings Management
Patient Review Management
Business Strategy Consulting
Details
- Year established: 2003
Highlights and features
- We offer 20+ years of dental marketing expertise with proven ROI tracking
- Our proprietary ProspectTracker tool integrates directly with dental practice software
- We provide multi-platform advertising management across Google, Facebook, and Bing
- Our team includes former Fortune 500 marketing executives and technology specialists
- We guarantee close collaboration with dental practices through regular strategy reviews
What people say
Best marketing partner
Increased patient inflow
Dedicated and knowledgeable team
Services
SEO for Dentists
Our dental SEO specialists optimize websites to rank higher in search engine results for targeted dental keywords. We improve organic visibility across Google, Bing, and Yahoo while enhancing website usability. By focusing on location-specific terms and treatment-related queries, we help practices attract qualified leads through natural search results.
PPC Advertising
We create targeted pay-per-click campaigns that position dental practices prominently in search results. Our Google Premier Partner team manages bids, ad copy, and audience targeting across platforms while using ProspectTracker to measure actual patient conversions from each advertising dollar spent.
Local Listings
We optimize and maintain dental practice profiles across hundreds of local directories including Google My Business and Healthgrades. Our comprehensive approach ensures consistent NAP information while maximizing patient engagement through photos and reviews.
Review Management
Our system increases patient review volume while maintaining professional responses to negative feedback. We implement proven strategies to encourage satisfied patients to share positive experiences while ensuring all listings present accurate, compelling practice information.
Business Strategy
We develop customized marketing plans aligned with practice goals using market research and performance analytics. Our consultants help define unique value propositions, optimize service offerings, and create integrated marketing approaches that deliver measurable business growth.
People
Lane Anderson
CEO & Founder
With 30+ years in marketing, Lane developed consumer products at Kraft Foods and founded ProspectaMarketing in 2003. He pioneered dental marketing strategies that connect online activity with practice revenue, creating the ProspectTracker system for measurable results.
Brent Hicken
Vice President & CTO
Brent leads technical development and SEO strategy with 10+ years at ProspectaMarketing. His background includes software development at Anderson Consulting and marketing technology implementation, bringing technical expertise to dental practice integration solutions.
Barb Kottenstette
Vice President of Paid Advertising
Barb manages paid search campaigns and client care operations. With marketing experience across multiple industries since 2006, she develops systems for ad optimization and budget management while leading the SEM team.
Questions
How do you measure marketing effectiveness for dental practices?
Our ProspectTracker system integrates with dental software to track leads from click to patient conversion, showing exact ROI from marketing spend.
What areas do you serve?
We work with dental practices across the United States and Canada through our remote service model.
Can you help with both SEO and paid advertising?
Yes, we offer comprehensive digital marketing including SEO, PPC, and local listings management as integrated solutions.
How do you handle patient reviews?
We implement systems to increase positive reviews, manage responses to negative feedback, and ensure accurate practice information across all platforms.
What makes your dental marketing different?
Our unique combination of proprietary tracking technology, dental-specific expertise, and personalized collaboration delivers measurable results that traditional agencies can't match.
Reviews (1)
Mitch Mason
Mar 11, 2025
Report
Our office has seen consistent and dependable results with the Prospecta team. They're always willing to help, they're proactive, and they are a true asset to our Practice's marketing efforts. They have helped us reach and connect with new patients who appreciate our care and attention to detail. Thank you to Lane and the entire team I work with on a weekly basis.
