Business Details
Your Trusted B2B PR & Marketing Partner
Idea Grove is a B2B digital marketing firm dedicated to elevating brands in technology, manufacturing, supply chain, and logistics through innovative public relations and AI-driven strategies. Founded on the principle that B2B brands require compelling storytelling to navigate complex markets, we combine deep industry expertise with data-driven, multi-channel approaches to enhance online visibility, trust, and engagement. Our services span brand strategy, web design, content marketing, and performance marketing, tailored to address the unique challenges of long sales cycles and decision-maker audiences. Recognized three times on the Inc. 5000 list and as an Inc.Best Workplace, we pride ourselves on being a boutique agency that delivers measurable results through personalized, strategic partnerships. With a focus on thought leadership and digital PR, we help clients secure media coverage, optimize search presence, and build durable brands that resonate in the AI era.
Services
Public Relations
Brand Strategy
Web Design
Content Marketing
Performance Marketing
Digital PR
SEO Services
LinkedIn Advertising
Google Ads
Brand Positioning
Highlights and features
- Specialized expertise in B2B PR for tech, manufacturing, and logistics sectors
- Integrated approach combining AI-driven analytics with creative storytelling
- Proven track record with Inc. 5000 and Inc. Best Workplace recognitions
- Client testimonials highlight consistent excellence in PR, content, and SEO
- Boutique agency offering personalized, strategic partnerships
Associations and certifications
- Inc. 5000
- Inc. Best Workplace
What people say
'Consistently excellent results'
'Elevated our identity'
'Proactive and flexible'
'Durable brand strategy'
'Technical expertise'
Services
Public Relations
Our PR services build brand authority through targeted media coverage, thought leadership campaigns, and digital PR strategies. We secure placements in top-tier outlets while enhancing online visibility through SEO-optimized content and GenAI platform integration. Specializing in B2B sectors, we transform brand narratives into compelling stories that resonate with decision-makers.
Brand Strategy
We develop Three-Dimensional Brands by combining thought leadership, product messaging, and social purpose. Our data-driven approach creates cohesive identities that differentiate clients in competitive markets while building trust through consistent cross-channel experiences that align with buyer journeys.
Web Design
Our websites prioritize trust-building through intuitive navigation, strategic storytelling, and conversion-focused UX. We create platforms that reflect brand values while implementing SEO best practices and analytics integration to ensure measurable business outcomes and ongoing optimization.
Content Marketing
We craft targeted content strategies that position clients as industry leaders through thought leadership articles, case studies, and multi-channel campaigns. Our approach combines audience research with performance analytics to deliver content that drives engagement and nurtures leads through the sales funnel.
Performance Marketing
Our LinkedIn and Google Ads campaigns target decision-makers with precision audience segmentation. We integrate paid strategies with organic efforts to create full-funnel marketing that converts brand awareness into qualified leads and measurable sales outcomes.
People
Scott Baradell
Founder/CEO
Scott founded Idea Grove with a vision to transform B2B marketing through creative storytelling. With decades of experience in PR and digital strategy, he specializes in helping tech and manufacturing brands build trust and visibility through innovative campaigns.
Madison Herubin
Vice President of Accounts
Madison leads client relations with a focus on strategic execution across PR and marketing initiatives. Her expertise in B2B account management ensures clients receive tailored solutions that align with business objectives while maintaining Idea Grove's high service standards.
Jarrett Rush
Vice President of Strategy and Content
Jarrett oversees content strategy development, blending creative direction with data-driven insights. He specializes in crafting compelling narratives for technology and logistics brands, ensuring messaging resonates with target audiences across digital platforms.
Taylor Hering
Director of Operations
Taylor manages operational efficiency while maintaining quality control across all client deliverables. Her background in project management ensures seamless execution of multi-channel marketing campaigns and timely achievement of client goals.
Liz Cies
Chief PR Strategist
Liz leads media relations efforts with a focus on securing high-impact placements for B2B clients. Her industry connections and strategic pitching approach have generated national coverage for technology and manufacturing brands in top-tier publications.
Questions
What industries does Idea Grove specialize in?
We focus on technology, manufacturing, supply chain, logistics, and industrial sectors, delivering tailored PR and marketing solutions for complex B2B challenges.
How does Idea Grove use AI in marketing?
We integrate AI-driven analytics and tools to optimize visibility across search engines, social media, and GenAI platforms for measurable B2B growth.
Can Idea Grove help with brand repositioning?
Yes, our Three-Dimensional Brand strategy reframes brand messaging through thought leadership, product positioning, and social purpose to drive trust and growth.
What PR services do you offer?
We provide media relations, thought leadership campaigns, digital PR, and crisis communications to build credibility and online authority for B2B brands.
Do you work with startups or only established companies?
We partner with both early-stage companies and established enterprises, adapting strategies to scale growth at every business stage.
Videos
