Business Details
34 Years
experience
Your Trusted Memphis Branding & Marketing Partner
Paradigm Marketing & Creative is a Memphis-based agency with over 33 years of experience dedicated to helping brands stand out through strategic branding, custom web design, and innovative marketing solutions. Our team combines creative vision with data-driven strategies to deliver measurable results, specializing in brand identity, digital advertising, SEO, and social media campaigns. We partner with businesses to build strong brands, launch impactful websites, and execute marketing strategies that drive growth. Our approach blends strategic clarity with technical excellence, ensuring every project aligns with client goals and audience needs. With a proven track record of transforming brands like Orion Financial and Buff City Soap, we focus on creating lasting digital experiences that enhance engagement and deliver tangible outcomes.Our commitment to quality is reflected in client successes, including 3166% web commerce growth and 100% lease completions within 60 days. We maintain transparency throughout our process, asking insightful questions and challenging assumptions to refine brand messaging. Our team of certified experts brings decades of combined experience in creative direction, web development, and digital strategy. We prioritize long-term partnerships, monitoring performance and refreshing brands to ensure sustained success. Backed by industry recognition and client testimonials, we remain a trusted leader in creative marketing solutions.
Services
Branding
Web Design
Digital Advertising
SEO
Social Media
3D Animation
Video Production
Details
- Year established: 1992
Highlights and features
- We offer 33+ years of experience in branding and digital marketing.
- Our team combines strategic clarity with creative excellence.
- We deliver measurable results through data-driven campaigns.
- We provide end-to-end solutions from brand strategy to web development.
- Our client-centric approach ensures tailored strategies for every business.
What people say
Strategic clarity
Creative excellence
Measurable results
Client-centric approach
Technical expertise
Services
Branding
We develop comprehensive brand strategies that define your purpose, positioning, and unique story. Our team creates visual identities, messaging frameworks, and brand guidelines that ensure consistency across all platforms. By aligning your brand with audience needs, we help businesses establish recognition and trust in competitive markets.
Web Design
Our custom web design services combine aesthetic appeal with technical functionality. We build responsive websites optimized for user experience, SEO, and conversion rates. From e-commerce platforms to corporate sites, our development team ensures seamless integration with marketing strategies and brand identity elements.
Digital Advertising
We create targeted digital advertising campaigns across Google Ads, social media, and display networks. Our data-driven approach optimizes ad spend for maximum ROI, using audience segmentation, A/B testing, and performance analytics to refine strategies and improve campaign effectiveness over time.
SEO
Our SEO services focus on improving organic search visibility through technical audits, content optimization, and backlink strategies. We implement local SEO tactics for Memphis businesses while maintaining compliance with search engine guidelines to ensure sustainable ranking improvements and increased website traffic.
Social Media
We develop social media strategies that boost engagement and brand awareness across platforms. Our services include content creation, community management, and paid social campaigns tailored to target demographics. Analytics tools track performance metrics to refine content and maximize audience interaction.
People
Charles Gaushell
Founder / Brand Strategist
With over three decades of experience, Charles established Paradigm Marketing & Creative to combine strategic branding with creative excellence. He leads brand development initiatives and mentors team members in maintaining high creative standards.
Jeff Glenn
Partner / Web Director
Jeff oversees web development projects, ensuring technical excellence in every website built. His expertise in digital strategy helps clients translate brand identities into functional, high-performing online platforms that drive business growth.
Becca Hand
Partner / Creative Director
As Creative Director, Becca leads the design team in crafting visual identities and marketing materials. She ensures creative outputs maintain brand consistency while meeting evolving market demands through innovative design solutions.
Claire Martin
Account Executive / Brand Strategist
Claire bridges client needs with strategic execution, developing tailored marketing plans. Her background in brand research helps businesses refine messaging and positioning for maximum market impact.
Tyrel Witcher
Senior Web Designer/Developer
Tyrel specializes in creating responsive websites that balance aesthetics with technical performance. He implements cutting-edge web technologies to deliver seamless user experiences aligned with brand objectives and business goals.
Questions
What services does Paradigm Marketing & Creative offer?
We provide branding, web design, digital advertising, SEO, social media marketing, and 3D animation services tailored to Memphis businesses and beyond.
How long has Paradigm been in business?
Our agency has operated for over 33 years, delivering creative marketing solutions since 1992.
Do you work with out-of-state clients?
While based in Memphis, we serve clients nationwide through remote collaboration tools and proven project management processes.
What industries do you specialize in?
We work across sectors including finance, healthcare, real estate, consumer goods, and nonprofit organizations with customized marketing strategies.
How do you measure campaign success?
We use analytics tools to track KPIs like conversion rates, engagement metrics, and ROI, providing regular performance reports to clients.
Can you help with rebranding projects?
Yes, we specialize in brand refreshes and complete rebranding initiatives, including identity development, messaging, and market positioning.
Videos
Reviews (1)
Susan Jennings
Nov 02, 2020
Report
I've worked with the Paradigm team for several years and have always found them to be creative, accommodating, ethical and easy to work with. Together we have created and managed websites, produced a variety of collateral and exhibit/conference materials, created and installed internal and external corporate branding to the delight of our clients. If you're looking for someone to help your company with any project, you will be glad you called on Charles, Lexie or Hope at Paradigm!
