Business Details
34 Years
experience
Your Trusted Media Planning Partner in High Point, NC
Spider Digital has been a leader in media planning and buying since 1992, combining decades of industry expertise with data-driven strategies to deliver measurable results. Our team specializes in both traditional and digital advertising, offering tailored solutions that align with clients' unique goals across education, finance, healthcare, and nonprofit sectors. We prioritize client relationships, leveraging long-standing partnerships with media outlets to secure competitive rates and optimal placements. Our integrated approach combines media strategy, technology, and analytics to maximize campaign effectiveness.With over 170 years of combined experience among our specialists, we maintain a commitment to innovation while adhering to ethical practices and transparency. Our services span programmatic advertising, search engine marketing, social media campaigns, and traditional media placements. We serve clients nationwide with a focus on the Southeastern United States, supported by certifications as a Women-Owned Business and WBE/WOSB status. Our mission is to empower clients through strategic media placement, driving growth and success while maintaining the highest standards of service excellence.
Services
Digital Media Buying
Traditional Media Buying
Social Media Advertising
Search Engine Marketing
Programmatic Display & Video
Out-of-Home Advertising
Television Advertising
Print Advertising
Radio Advertising
Streaming Audio Ads
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of media planning expertise across traditional and digital platforms
- Our team holds WBE/WOSB certifications for diverse business partnerships
- We provide data-driven campaign optimization with real-time performance dashboards
- Our specialists have 170+ combined years of industry experience
- We maintain transparent reporting and client-focused media strategies
Associations and certifications
- HUB Certified
- WBE Certified
- WOSB Certified
What people say
Drive leads effectively
76% traffic increase
Doubled fundraising results
Trusted colleagues
Data-driven decisions
Services
Digital Media Buying
Our digital media buying services leverage AI-powered platforms like Google DV360 and The Trade Desk to deliver targeted display, video, and native ads. We specialize in cross-channel campaigns that combine search, social media, and streaming platforms to maximize reach and engagement. With 20+ years of experience since Spider Digital's launch in 2008, we've placed over $40 million in digital ads while maintaining a 76% year-over-year website traffic increase for clients.
Traditional Media Buying
We offer comprehensive traditional media planning across television, radio, print, and out-of-home channels. Our 30+ years of industry relationships enable competitive pricing on broadcast TV, cable networks, and regional radio stations. Our expertise includes strategic print placements in consumer magazines and trade publications, plus innovative digital out-of-home solutions like dynamic billboard displays that adapt to current events and trends.
Social Media Advertising
Our social media advertising services cover all major platforms including Facebook, Instagram, LinkedIn, TikTok, and Snapchat. We create targeted campaigns using custom audience matching, lookalike modeling, and retargeting strategies. With experience dating back to Facebook's first ad programs in the mid-2000s, we've adapted to platform changes while maintaining cost-effective solutions that drive 82% page view increases and doubled fundraising results for nonprofit clients.
Search Engine Marketing
Our search engine marketing solutions combine keyword research, responsive text ads, and search retargeting to capture active buyers. Since 2008, we've optimized Google Ads and Bing campaigns across industries, focusing on conversion-driven strategies that deliver measurable ROI. Our approach includes competitive analysis and real-time bid adjustments to maintain top search visibility while controlling costs for clients in competitive markets.
Streaming Audio Ads
We specialize in streaming audio and podcast advertising campaigns across Spotify, Pandora, and iHeart platforms. Our strategies leverage listener behavior data and interest-based targeting to create engaging audio experiences. With expertise in both programmatic and direct buys, we help brands connect with audiences during commutes, workouts, and other screen-free moments through performance-trackable audio campaigns that drive measurable business outcomes.
People
Peggy Shufelt
Founder & President
Peggy Shufelt founded Spider Digital in 1992 and has led its growth into a premier media agency. With over three decades of industry experience, she focuses on strategic direction and client relationships while maintaining the company's core values of integrity and innovation in media planning.
Mark Long
Vice President, Operations
Mark Long oversees operations at Spider Digital, ensuring efficient execution of media plans across all channels. With extensive experience in advertising operations, he manages workflow optimization and technology integration while maintaining the agency's commitment to timely and accurate campaign delivery for clients nationwide.
Mandy Bradshaw
Manager of Digital Services
Mandy Bradshaw leads the digital services team at Spider Digital, specializing in programmatic advertising and campaign optimization. With expertise in emerging digital platforms, she develops data-driven strategies that maximize ROI while mentoring specialists in the latest advertising technologies and best practices.
Rachel Barkett
Senior Social Media Specialist
Rachel Barkett directs social media advertising strategies at Spider Digital, managing campaigns across major platforms. With deep knowledge of audience targeting and content optimization, she helps clients achieve engagement goals through innovative approaches to paid social media advertising and performance analytics.
Alex Laughlin
Ad Ops Specialist
Alex Laughlin serves as Ad Ops Specialist, focusing on campaign implementation and technical execution across digital platforms. With expertise in ad serving technologies and tracking systems, he ensures flawless campaign delivery while troubleshooting technical challenges to maintain optimal campaign performance for clients.
Questions
What advertising channels do you specialize in?
We specialize in both traditional and digital media channels including TV, radio, print, out-of-home, search engines, social media, and programmatic advertising platforms.
How long has your agency been in business?
Media Placement Services has been operating since 1992, providing media planning and buying expertise for over 30 years.
What industries do you work with?
We serve education institutions, financial organizations, healthcare providers, government agencies, and nonprofit organizations nationwide.
Do you offer performance tracking and reporting?
Yes, we provide customizable performance dashboards with real-time data analytics and actionable insights for campaign optimization across all media channels.
Are you certified as a diverse business partner?
Yes, we are HUB Certified in North Carolina as a Women-Owned Business, along with WBE and WOSB certifications.
How do you determine optimal media placements?
We combine market research, competitive analysis, and audience insights with our 30+ years of industry experience to recommend strategic media placements that maximize ROI.
