Business Details
28 Years
experience
Affordable Press Release Distribution for Small Businesses
Burrellesluce has been empowering small businesses, startups, and authors with effective press release distribution since 1998. Founded by Mickie Kennedy, our mission is to provide affordable access to national media coverage through Cision PR Newswire, the industry's largest distribution network. Our team of experienced editors and PR professionals ensures every release is optimized for maximum visibility and engagement. We combine cutting-edge technology with personalized service to deliver measurable results for our clients. Our proprietary media database of 1.7 million contacts ensures targeted delivery to journalists most likely to cover your story.We offer comprehensive solutions including press release writing, distribution, and performance tracking. Our proven track record includes placements in major outlets like The New York Times, Wall Street Journal, and CNN. We pride ourselves on exceptional customer service and transparent reporting. Our clients benefit from 24/7 support and a satisfaction guarantee. With over 27,000 successful press releases, we remain committed to helping businesses grow through strategic media exposure.
Services
Press Release Distribution
Media Outreach
SEO Optimization
Press Release Writing
Performance Analytics
Details
- Year established: 1998
Highlights and features
- We offer access to a media database of 1.7 million journalists and influencers
- Our team includes professional editors with decades of PR experience
- We guarantee distribution through Cision PR Newswire's national network
- We provide detailed performance reports with traffic and engagement metrics
- Our service includes SEO optimization for all press releases
Associations and certifications
- Cision PR Newswire
What people say
Coverage in Wall Street Journal
Dramatic sales increases
TV appearances secured
Top search rankings achieved
Excellent customer support
Services
Press Release Distribution
Our core service delivers press releases through Cision PR Newswire to 550 news content systems, 3,000 newsrooms, and 4,500 major news websites. This comprehensive distribution network ensures your story reaches journalists, bloggers, and influencers across all major media platforms. Clients benefit from guaranteed delivery to targeted media contacts most relevant to their industry.
Press Release Writing
Professional writers craft compelling press releases optimized for media consumption. Our editorial team ensures proper formatting, newsworthy content, and strategic keyword placement. Services include headline optimization, quote integration, and industry-specific tailoring to maximize media pickup potential.
Media Targeting
We utilize a proprietary database of 1.7 million media contacts to identify journalists most likely to cover your story. This includes 700,000+ bloggers and social media influencers across various industries. Our targeted approach increases the likelihood of media coverage compared to generic distribution methods.
Performance Analytics
Clients receive detailed reports showing traffic sources, audience engagement, and media pickups. The analytics package includes tracking across 300+ online media submission sites and real-time distribution verification. This data helps measure ROI and refine future PR strategies.
SEO Optimization
We implement white-hat SEO techniques to improve search engine visibility for press releases. This includes proper HTML coding, keyword integration, and metadata optimization. The service ensures content remains search-engine friendly while maintaining journalistic integrity and readability.
People
Mickie Kennedy
Founder
Mickie Kennedy established Burrellesluce in 1998 to make press release distribution accessible for small businesses. With an MFA in Creative Writing, he combines literary expertise with business acumen. He continues to lead the company's strategic direction while maintaining its original mission of affordable media access.
Allison McAlister
Managing Editor
Allison brings extensive editorial experience from her background as a newspaper reporter and editor. She oversees content quality and editorial standards, ensuring all press releases meet professional journalism criteria. Her expertise helps clients craft compelling narratives that resonate with media outlets and target audiences.
Questions
What media outlets does eReleases distribute to?
We distribute through Cision PR Newswire to 550 news content systems, 3,000 newsrooms, and 4,500 major news websites including Associated Press, Bloomberg, and Reuters networks.
How long does distribution take?
Most press releases distribute the next business day, with same-day options available. Full network distribution completes within 24 hours of submission.
Can I target specific industries?
Yes, we offer hyper-targeting to industry-specific trade magazines, reporters, and influencers through our database of 1.7 million contacts across various sectors.
Do you guarantee media coverage?
While we can't guarantee coverage, our curated distribution to receptive journalists significantly increases your chances compared to standard wire services.
What analytics do you provide?
We deliver detailed reports showing traffic sources, audience demographics, engagement metrics, and media pickups across 300+ online platforms.
