Business Details
50+ Years
experience
Trusted Marketing Communications Agency in Milwaukee
Since 1971, Nelson Schmidt has operated as an independent full-service marketing communications agency dedicated to delivering measurable business outcomes. Our expertise lies in considered purchase marketing, where we bridge B2B and B2C strategies to influence complex customer buying behaviors through data-driven, full-funnel approaches. We maintain global marketing management capabilities via partnerships with international agency networks, enabling localized activation with centralized control.Our performance-based accountability model aligns compensation with client success metrics, demonstrating confidence in our ability to generate tangible results. With offices in Milwaukee and Madison, Wisconsin, we serve national and international clients across diverse industries, combining creative problem-solving with strategic planning to convert prospects into customers.
Services
Advertising & Creative
Brand Strategy
Content Marketing
Digital Design
Experiential Marketing
Media Activation
Public Relations
Sales Enablement
Social Media
Details
- Year established: 1971
Highlights and features
- We pioneered considered purchase marketing strategies since 1971
- Our global network enables localized market activation across 40+ countries
- Performance-based compensation aligns our success with client outcomes
- Independent ownership ensures unbiased strategic decision-making
- Full-funnel marketing expertise spans brand strategy to sales enablement
Services
Considered Purchase Marketing
Our considered purchase marketing specializes in influencing high-consideration buying decisions by mapping customer journeys across B2B and B2C touchpoints. We combine behavioral insights with data analytics to create targeted campaigns that address specific purchase barriers. This approach helps clients convert prospects through strategic brand positioning and measurable engagement tactics.
Global Marketing Management
Through our global agency network partnerships, we deliver coordinated marketing strategies across 40+ countries while maintaining centralized control. Our model provides regional market expertise with consistent brand messaging, enabling clients to execute localized campaigns without sacrificing strategic oversight. This ensures cultural relevance while maintaining global brand integrity.
Performance-Based Accountability
Our performance-based model ties compensation to measurable campaign outcomes, aligning our success with client objectives. We establish clear KPIs and success metrics upfront, creating shared accountability for results. This approach ensures marketing investments directly contribute to business growth and customer acquisition targets.
Brand Strategy Development
We create enduring brand strategies through comprehensive market research and competitive analysis. Our approach defines brand voice, visual identity, and customer experience frameworks that differentiate clients in crowded markets. Strategic planning ensures consistent messaging across all customer touchpoints and marketing channels.
Digital Design & Development
Our digital design services integrate user experience principles with marketing objectives to create conversion-focused websites and applications. We develop responsive digital platforms that align with brand strategy while optimizing for search engines and user engagement. The result is cohesive digital experiences that support business goals.
Questions
What marketing approach do you specialize in?
We specialize in considered purchase marketing that bridges B2B and B2C strategies for complex buying journeys.
Do you serve international clients?
Yes, through our global agency network partnerships covering 40+ countries with localized execution capabilities.
How do you measure marketing success?
We use performance-based accountability models with clear KPIs tied directly to client business objectives.
What services do you offer?
Full-service marketing including brand strategy, digital design, advertising, PR, and sales enablement solutions.
Are you an independent agency?
Yes, we've been independently owned since 1971 with offices in Milwaukee and Madison, Wisconsin.
