Business Details
50+ Years
experience
Your Trusted Marketing Partner for Measurable Business Growth
Founded in 1971, Nelson Schmidt is an independently owned full-service marketing communications agency dedicated to delivering measurable business outcomes. Our expertise lies in navigating the convergence of B2B and B2C marketing through considered purchase strategies that deeply understand customer buying behaviors. With offices in Milwaukee and Madison, Wisconsin, we combine regional market insights with global activation capabilities through our membership in international agency networks. Our performance-based accountability model aligns our success with client objectives, while our team of independent-minded professionals specializes in brand consulting, strategic planning, and data-driven customer acquisition.We maintain long-standing client relationships by focusing on three pillars: Considered Purchase Marketing, Global Marketing Management, and Performance-Based Accountability. Our global consortium partnerships enable customized international teams, and our 50-year legacy of independence ensures decisions always prioritize client interests. We serve national and global brands through integrated campaigns spanning creative development, media strategy, public relations, and digital marketing.
Services
Advertising & Creative Services
Brand Strategy Development
Content Marketing
Digital Design
Experiential Marketing
Media Planning
Public Relations
Social Media Management
Sales Enablement
Global Marketing
Details
- Year established: 1971
Highlights and features
- We have over 50 years of experience in integrated marketing communications
- Our global network partnerships enable international campaign execution
- Performance-based accountability ties our compensation to campaign results
- Specialized expertise in considered purchase category marketing strategies
- Award-winning campaigns for national and global brands
Services
Advertising & Creative Services
Our advertising solutions combine strategic insights with creative excellence to solve complex business challenges. We develop distinctive brand positions that cut through market clutter while maintaining alignment with overall marketing objectives. Our team creates compelling campaigns that drive engagement across traditional and digital platforms.
Brand Strategy Development
We craft enduring brand strategies that define market positioning and customer journeys. Our approach combines market research with competitive analysis to create differentiated brand identities that resonate across B2B and B2C audiences while maintaining consistency in global markets.
Global Marketing Management
Through our global network partnerships, we deliver coordinated marketing strategies across international markets. Our model provides localized activation with centralized control, ensuring brand consistency while adapting to regional market nuances and consumer behaviors.
Performance-Based Marketing
Our accountability model ties compensation to campaign performance metrics. We develop measurable marketing strategies where success is defined by actual business outcomes rather than just deliverables, ensuring client investments directly contribute to growth objectives.
Considered Purchase Marketing
We specialize in marketing solutions for high-consideration purchase categories. Our approach maps customer journeys through complex decision-making processes, creating targeted campaigns that influence buying behaviors at every stage of the purchase funnel.
Questions
What marketing services do you specialize in?
We offer full-service marketing including brand strategy, digital campaigns, advertising, public relations, and global marketing solutions tailored to considered purchase categories.
How do you measure campaign success?
We use performance-based metrics tied directly to client business objectives, focusing on measurable outcomes like customer acquisition and revenue growth.
Do you work with international clients?
Yes, through our global agency network partnerships we execute coordinated international marketing campaigns while maintaining centralized control.
What industries do you serve?
We specialize in considered purchase categories across both B2B and B2C sectors, including manufacturing, technology, and professional services.
How long have you been in business?
We've been independently owned and operating since 1971, providing marketing solutions for over 50 years.
What makes you different from other agencies?
Our unique combination of considered purchase expertise, global network capabilities, and performance-based accountability model sets us apart from traditional agencies.
