Business Details
26 Years
experience
Trusted Dry Cleaning & Laundry Franchise Opportunities
Lapels was founded in 2000 as the first environmentally friendly dry cleaning franchise. We pioneered sustainable garment care by partnering with Greenearth Cleaning to implement the world's only 100% non-toxic dry cleaning process. With over two decades of industry leadership, we've established ourselves as a $13 billion market innovator through advanced technology applications and modern business models. Our franchise system accommodates diverse investment levels, offering scalable options from pickup/delivery routes to full production plants. Recognized in Entrepreneur Magazine's Top 500 Franchises for 20 consecutive years, we combine environmental responsibility with proven business systems.Our corporate team brings 70+ years of combined dry cleaning expertise, providing comprehensive training and ongoing support to franchisees. We've demonstrated resilience through economic cycles, maintaining consistent growth and adapting to market demands with solutions like our flat-rate laundry program. Our technology-driven approach includes 24/7 lockers, mobile apps, and garment tracking systems to enhance customer convenience.
Services
Franchise Opportunities
Eco-Friendly Dry Cleaning
Laundry Services
Pickup/Delivery Routes
Business Training
Details
- Year established: 2000
Highlights and features
- 20+ years of experience in sustainable dry cleaning innovation
- Exclusive partnership with Greenearth Cleaning for non-toxic processes
- Multiple revenue streams beyond core cleaning services
- Proven business model with 70+ years of corporate team expertise
- Comprehensive training with ongoing monthly webinars and support
Services
Franchise Opportunities
Lapels offers multiple franchise models including pickup/delivery routes, satellite stores, and full production plants. Our scalable business systems accommodate various investment levels while maintaining brand consistency. Franchisees benefit from proven operational procedures, national supply pricing, and comprehensive training programs developed through 20+ years of industry experience.
Eco-Friendly Dry Cleaning
Our exclusive partnership with Greenearth Cleaning enables the world's only 100% non-toxic dry cleaning process. This environmentally responsible technology protects both garments and ecosystems while meeting modern consumer demand for sustainable business practices through advanced chemical alternatives and energy-efficient equipment.
Laundry Services
We provide commercial laundry services with flat-rate pricing programs designed for residential and corporate clients. Our technology-driven approach includes barcode tracking systems, 24/7 lockers, and mobile applications for convenient service access. The program was specifically developed to capitalize on increased laundry service demand post-pandemic.
Business Training
Our training program includes hands-on instruction at approved locations and corporate facilities. The curriculum covers operating procedures, POS systems, marketing strategies, and garment care techniques. Ongoing support features monthly webinars, resource libraries, and field visits to ensure franchisee success through continuous skill development and operational refinement.
Ancillary Services
Franchisees can expand revenue streams through complementary services including tailoring, leather/suede cleaning, shoe repair, and household item cleaning. These value-added services enhance customer retention while leveraging existing infrastructure. The business model also incorporates modern conveniences like residential/commercial pickup/delivery and digital garment tracking systems.
People
Kevin DuBois
CEO
Founded Lapels in 2000 after successful restaurant ventures. Transformed 20 locations into over 100 stores. Created Clean Franchise Brands in 2021 to consolidate multiple dry cleaning brands under one entity for global expansion.
Michael Eisner
VP - Franchise Development and Real Estate
First Lapels franchisee who joined corporate in 2005. Brings 15+ years of sales leadership experience from major tech companies. Focuses on brand growth through strategic franchise development and real estate planning.
David Grippi
COO
30-year dry cleaning veteran with third-generation expertise. Oversees daily operations across all franchise locations. Manages vendor relationships to optimize supply chains and implements best practices for operational efficiency and customer satisfaction.
Shelby Hesters
Franchise Development Liaison
Six years of legal experience in QSR franchising. Coordinates territory checks, manages leads, and schedules appointments. Facilitates interdepartmental initiatives to support franchise development processes since joining in February 2025.
Keith Kocher
Business Coach
Provides on-site and remote support for franchisees. Specializes in front-of-store operations including customer service training and POS systems. Offers back-of-store expertise in equipment maintenance and daily operational challenges.
Questions
What makes Lapels Cleaners a sustainable franchise option?
We use Greenearth's non-toxic cleaning process and implement energy-efficient equipment across all locations.
What investment options are available?
We offer four models: pickup/delivery routes ($40k–$78k), satellite stores ($96k–$275k), plant stores ($426k–$777k), and laundromats ($775k–$1.67M).
What support do franchisees receive?
Comprehensive training at corporate facilities, monthly webinars, on-site visits, and ongoing business coaching from industry experts.
Are there recurring revenue opportunities?
Yes, through core cleaning services plus ancillary offerings like tailoring, shoe repair, and household item cleaning.
How does Lapels help with marketing?
We provide automated marketing through SEO, social media, and online listings that directly generate new customers.
