Business Details
23 Years
experience
Creative Marketing for Industry Disruptors
Captains Of Industry is a creative marketing consultancy dedicated to empowering challenger brands through strategic, insight-driven content. Founded nearly two decades ago in Boston, we maintain our independence to ensure agility and client-centric focus. Our team works exclusively with visionary organizations seeking to disrupt industries and reshape market dynamics. We specialize in crafting targeted content experiences that educate, engage, and convert audiences through nuanced understanding of consumer behavior. Our selective approach allows us to maintain deep partnerships with a maximum of 10 clients at a time, ensuring personalized attention to each challenge. With expertise spanning energy, healthcare, higher education, and media sectors, we combine research, creative leadership, and communications engineering to deliver measurable impact.Our proprietary 'inverted funnel' methodology prioritizes niche audience engagement to build authentic brand advocacy. Recognized by Clutch as a leading Boston agency with a 5-star client rating, we pride ourselves on challenging conventional thinking while maintaining transparency and ethical standards. Our team's extensive experience in working with C-suite executives and Fortune 500 companies positions us to deliver strategic solutions that drive market transformation. Through our commitment to quality and innovation, we help clients convert complex challenges into opportunities for growth and industry leadership.
Services
Strategy & Research
Creative Leadership
Content Marketing
Brand Positioning
Market Disruption
Audience Targeting
Communications Engineering
Go-To-Market Planning
Details
- Year established: 2003
Highlights and features
- We maintain independence to prioritize client needs over corporate interests
- Our team works with maximum 10 clients for personalized attention
- Proprietary 'inverted funnel' methodology builds authentic brand advocacy
- Recognized by Clutch as Boston's top marketing agency with 5-star reviews
- Specialize in C-suite audience engagement strategies for market disruptors
What people say
Quality results
Creative innovation
Strategic expertise
Collaborative approach
Exceptional partnership
Services
Strategy & Research
Our strategic research services combine ecosystem analysis with audience profiling to identify market opportunities. We conduct communications audits and momentum tracking studies to develop data-driven strategies that align with business objectives. Our approach helps clients understand complex market dynamics and position their brands for maximum impact through evidence-based decision making.
Creative Leadership
We provide visionary creative leadership through brand messaging development and design strategy. Our team facilitates content workshops and develops flagship creative initiatives that resonate with target audiences. From brand standards development to product positioning, we ensure creative excellence aligned with strategic goals while maintaining brand consistency across all touchpoints.
Content Marketing
Our content marketing services include editorial calendar development, managed distribution across channels, and content creation tailored to specific audiences. We develop integrated campaigns spanning earned, paid, and owned media platforms while ensuring consistent messaging that drives engagement and supports business objectives through measurable content performance.
Brand Positioning
We specialize in developing distinctive brand positions through comprehensive market analysis and competitive benchmarking. Our services include product/brand messaging frameworks, positioning strategies, and brand standards development that help organizations establish clear market differentiation and create lasting brand equity through consistent strategic implementation.
Communications Engineering
Our communications engineering combines technical precision with creative insight to develop integrated communication systems. We create go-to-market plans, internal communication frameworks, and distribution strategies that ensure message consistency across all channels while optimizing audience engagement through strategic timing and platform optimization.
People
Clift Jones
President & CEO
Clift leads strategic direction and client relationships, bringing extensive experience in brand strategy and executive communications. He specializes in energy sector branding and has worked with Fortune 500 companies to develop market-transforming strategies through narrative-driven approaches.
Ted Page
Founder & Principal
Ted co-founded Captains Of Industry and leads creative strategy development. With expertise in sustainability messaging and clean energy branding, he has advised startups and Fortune 500 companies on effective communication strategies that drive market adoption and brand transformation.
Questions
What types of clients do you work with?
We specialize in working with challenger brands across energy, healthcare, higher education, and media sectors that seek to disrupt their industries.
How many clients do you take at one time?
We maintain a selective approach, working with a maximum of 10 clients simultaneously to ensure personalized attention and deep strategic focus.
What makes your approach different from other agencies?
Our proprietary 'inverted funnel' methodology focuses on niche audience engagement rather than broad market casting, building authentic brand advocacy through targeted content.
Do you work with international clients?
While based in Boston, we serve clients globally through our digital-first approach and strategic understanding of international market dynamics.
How do you measure campaign success?
We use momentum tracking studies and ecosystem analysis to measure brand perception shifts and audience engagement metrics aligned with business objectives.
What services do you offer beyond content creation?
Our full-service approach includes strategic research, brand positioning, communications engineering, and market disruption planning alongside content development.
