Business Details
21 Years
experience
Strategic Tech PR & Marketing Services for B2B Growth
Metis Communications is a strategic public relations and marketing agency specializing in B2B technology, AI, and healthcare sectors. With over 15 years of experience, our team of seasoned professionals partners with high-growth companies to amplify brand visibility, drive measurable business outcomes, and position innovative ideas as industry standards. We combine deep technical expertise with proven PR strategies to deliver tailored campaigns that generate leads, enhance thought leadership, and build lasting market influence.Our client-centric approach prioritizes data-driven decision-making and personalized service, ensuring alignment with business objectives across all engagement levels. From crisis communications to executive visibility programs, we provide comprehensive solutions that bridge growth initiatives with brand authority in competitive markets.
Services
PR Strategy
Digital PR
Content Strategy
Media Relations
Thought Leadership
Crisis Communications
Social Media Management
Executive Visibility
Brand Positioning
Customer Advocacy
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of specialized experience in B2B technology PR campaigns
- Our team includes former journalists with deep media relationships
- We guarantee measurable business outcomes through integrated PR strategies
- We provide personalized service with senior-level strategist involvement
- We maintain a proven track record with 90% client retention rate
What people say
Elevated company position
Strong market momentum
Instrumental content strategy
Personalized service
Measurable outcomes
Services
PR Strategy
Our PR strategy services create targeted communication plans that align with business objectives. We specialize in B2B technology sectors, developing campaigns that build brand authority through media placements, analyst relations, and strategic messaging. With deep industry knowledge, we help clients navigate market challenges while maintaining consistent brand positioning across all channels.
Thought Leadership
We develop executive visibility programs that position company leaders as industry experts. Through content creation, speaking opportunities, and media training, we amplify executive voices across traditional and digital platforms. Our approach combines strategic narrative development with practical execution to build lasting industry influence for technology professionals.
Media Relations
Our media relations team secures coverage in top-tier publications through personalized outreach strategies. We maintain relationships with key journalists in technology, healthcare, and business sectors to ensure targeted message delivery. Our approach focuses on building long-term media partnerships rather than one-time placements, creating sustained brand visibility.
Content Strategy
We create comprehensive content strategies that transform technical concepts into compelling narratives. Our services include white paper development, case study creation, and digital content planning tailored to B2B audiences. By aligning content with buyer journeys, we help clients generate qualified leads and demonstrate technical expertise to decision-makers.
Crisis Communications
Our crisis communications services prepare organizations for unexpected challenges while protecting brand reputation. We develop proactive response frameworks and provide real-time guidance during critical situations. With experience handling technology sector crises, we help clients maintain stakeholder trust through transparent, strategic communication strategies tailored to their specific industry challenges.
People
Cathy Atkins
Founder
Cathy has 20+ years of experience positioning tech companies and entrepreneurs. She provides strategic direction for Metis, leveraging her background as former VP at Bell Pottinger USA and account director at LNS Communications. Holds a communications degree from Loyola University New Orleans.
Marty Querzoli
VP of Content Strategy
Marty brings 30+ years of B2B tech PR experience, specializing in content strategy. Former director at Perkins School for the Blind and key strategist for Veeam Software's award-winning campaigns. Recognized for developing impactful messaging frameworks that drive brand visibility.
Jaemi Pennington
Account Director
Jaemi has 15+ years managing PR programs for cybersecurity and AI companies. Expertise in media relations and campaign execution for clients like IBM and Ericsson. Holds psychology degree from Hobart College and serves on Oxford Academy's board of trustees.
Caroline Curran
Account Director
Caroline offers 20+ years of healthcare and technology communications experience. Former journalist with Crain's and clinical communications specialist at UNC Health. Secured coverage in major outlets including The Wall Street Journal and Bloomberg TV for client campaigns.
Jeff Miller
Senior Communications Strategist
Jeff has 20 years of high-tech PR experience, including roles at Threat Stack and HPE. Former journalist covering telecom and healthcare sectors. Specializes in cloud and cybersecurity communications with expertise in content development for enterprise technology clients.
Questions
How do you measure PR success and tie it to business goals?
We track outcomes like inbound leads, media authority, keyword lift, and backlinks. Each engagement includes strategic KPIs aligned to brand awareness, demand generation, or recruiting goals.
Can you help with executive visibility and thought leadership?
Yes, we build thought leadership platforms through content creation, speaking prep, and media amplification. We help executives establish industry influence across traditional and digital channels.
How does PR impact SEO and AI search visibility?
Media mentions improve domain authority and keyword rankings. We ensure your brand appears in trusted sources that AI models reference, enhancing visibility in both traditional and AI-powered search.
What industries do you specialize in?
We specialize in B2B technology, AI, healthcare, and startups. Our team understands technical subject matter and creates targeted campaigns that resonate with industry-specific audiences.
How are your services priced?
We offer flexible retainers and project-based pricing with no hidden fees. Our senior team delivers personalized service regardless of budget, focusing on measurable business outcomes.
