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Your Trusted PR Partner for AI-Driven Media Success
Backbay Communications is an AI-enabled public relations agency with over 35 years of experience delivering integrated media relations, digital strategies, creative solutions, and content marketing. Our team combines deep sector expertise with advanced AI tools to build trust, enhance visibility, and drive measurable growth for B2B and B2C brands across financial services, technology, cybersecurity, healthcare, real estate, education, and nonprofit sectors. With former journalists and media professionals comprising 18% of our staff, we leverage firsthand industry knowledge to secure over 1,500 top-tier media placements annually.Our proprietary AI platforms, including CrisisCalm and the Backbay Communications Influence Engine, ensure brands maintain authority in both traditional media and AI-generated search results. Headquartered in Philadelphia with offices in New York, Boston, and London, we provide global reach with boutique-level precision through senior-led, small teams dedicated to client success.
Services
Media Relations
Content Marketing
Creative Design
Digital Strategy
Media Training
Reputation Management
Highlights and features
- We offer 35+ years of experience with former journalists from top media outlets.
- Our AI-powered tools enhance crisis management and media visibility.
- Senior-led teams ensure personalized, strategic client partnerships.
- We guarantee measurable results through media placements and digital campaigns.
- Global reach with local accountability across Philadelphia, New York, and London.
What people say
Essential member of our team
Game-changer for supply chain PR
Best branch opening success
Amplify our voice effectively
Strategic media connections
Services
Media Relations
Our media relations team secures top-tier placements through strategic outreach. Former journalists leverage industry connections to craft compelling narratives that build brand authority. Clients benefit from over 1,500 annual media placements in outlets like The New York Times and CNBC.
Content Marketing
Award-winning content marketing transforms expertise into trusted assets. Former journalists create AI-optimized content that enhances search visibility. Our strategies drive engagement through data-driven storytelling tailored to target audiences in competitive sectors.
Creative Services
Creative teams develop authentic brand identities through strategic positioning and visual storytelling. Services include logo design, video production, and campaign development that create meaningful audience experiences beyond aesthetic appeal.
Digital Strategy
Integrated digital programs combine AI search optimization, SEO, and social media strategies. We drive lead generation through measurable campaigns that align with marketing funnels, enhancing visibility in both traditional and AI-powered search platforms.
Crisis Management
Proprietary AI tool CrisisCalm enables rapid response planning for reputation threats. With 35+ years of issues management experience, we create proactive strategies that maintain credibility during high-pressure situations through authentic communications.
People
Greg Matusky
Founder & Owner
Greg Matusky founded Backbay Communications with a vision to merge traditional PR with AI innovation. His leadership has grown the agency into a top 40 PR firm, recognized for excellence in financial services and nonprofit sectors.
Joe Anthony
CEO & Owner
Joe Anthony drives strategic growth as CEO, combining industry expertise with digital transformation. He oversees global operations and client success, ensuring alignment with Backbay Communications's mission of delivering measurable PR outcomes.
Brittany Liberatore
Chief Operating Officer
Brittany Liberatore manages day-to-day operations, optimizing processes to maintain boutique-level service at scale. Her focus on efficiency ensures clients receive timely, high-quality deliverables across Backbay Communications's international offices.
Bill Haynes
Executive Vice President
Bill Haynes leads key client relationships with strategic oversight. His media background informs campaign development that consistently delivers visibility and credibility gains for Backbay Communications's financial services and technology clients.
Mike St. Martine
Executive Creative Director
Mike St. Martine heads creative strategy, transforming complex concepts into compelling visual narratives. His team's award-winning designs have elevated brand identities for clients in healthcare, real estate, and technology sectors.
Questions
What industries does Gregory specialize in?
We specialize in financial services, technology, cybersecurity, healthcare, real estate, education, and nonprofit sectors with tailored PR strategies.
How does Gregory use AI in PR?
Our AI tools enhance media placement strategies, optimize search visibility through the Gregory Influence Engine, and power crisis management with CrisisCalm technology.
Can Gregory handle international PR campaigns?
Yes, with offices in Philadelphia, New York, Boston, and London, we execute global campaigns while maintaining localized market expertise.
What crisis management tools do you offer?
Our proprietary CrisisCalm platform enables rapid response planning, stakeholder communication, and real-time reputation monitoring during critical situations.
How do you measure PR campaign success?
We track media placements, share of voice, lead generation, investor interest, and visibility in AI search results to demonstrate measurable business impact.
Do you work with startups or only established companies?
We serve both emerging companies and Fortune 500 clients, adapting strategies to each organization's growth stage and market position.
