Business Details
23 Years
experience
Your Trusted Brand Growth Partner in Charlotte
Founded in 2003, Concentric Marketing has spent nearly two decades specializing in brand development for consumer packaged goods. Our Growth Driver model synthesizes research, strategy, and creativity to identify critical paths for sustainable growth. With experience across 32 states, 11 countries, and 300+ brands, we combine tribal knowledge with measurable insights to transform CPG businesses. Our approach focuses on eliminating growth barriers through brand clarity, market positioning, and executional excellence.We deliver results that outperform industry benchmarks, as evidenced by client case studies showing 318% three-year growth and 400% new distribution expansion. Our team's expertise spans brand strategy, product development, and performance marketing tailored specifically to emerging CPG brands.
Services
Brand Development
Market Research
Growth Strategy
Packaging Design
Digital Marketing
Details
- Year established: 2003
Highlights and features
- We've specialized in CPG brand development for 18 years
- Our Growth Driver model identifies critical growth paths
- Proven 318% three-year growth in client case studies
- Holistic approach combining research, strategy, and execution
- Experience across 32 states and 11 countries
Services
Brand Development
Our brand development service creates focused identities for CPG companies through market analysis and strategic positioning. We identify growth drivers that differentiate brands in competitive markets. The process combines consumer insights with business objectives to build brands that deliver measurable economic value.
Market Research
We conduct comprehensive market research to uncover growth opportunities for emerging CPG brands. Our approach combines quantitative data analysis with qualitative consumer behavior studies. This research forms the foundation for strategic decisions about product positioning, target markets, and competitive differentiation.
Growth Strategy
Our growth strategy service identifies critical paths for sustainable expansion using the proprietary Growth Driver model. We analyze brand performance, market dynamics, and competitive landscapes to create actionable plans. The strategy focuses resources on high-impact initiatives that drive measurable business outcomes.
Packaging Design
We create packaging solutions that communicate brand value and drive consumer engagement. Our designs balance aesthetic appeal with functional requirements while maintaining brand consistency. The process considers shelf impact, consumer expectations, and product protection needs.
Digital Marketing
Our digital marketing service builds brand awareness and drives engagement through targeted online campaigns. We develop integrated strategies across social media, content marketing, and digital advertising. The approach focuses on measurable results and brand consistency across digital platforms.
People
Bob Shaw
Founder/President
Bob Shaw leads Concentric Marketing with 18 years of CPG industry expertise. He developed the Growth Driver model that guides the agency's approach. His leadership focuses on transforming brand challenges into measurable business outcomes through strategic clarity and executional excellence.
Questions
What CPG brands do you specialize in?
We work exclusively with emerging consumer packaged goods brands seeking growth through strategic brand development.
How do you measure success?
We track measurable outcomes like sales growth, distribution expansion, and velocity improvements against specific KPIs.
What makes your approach different?
Our Growth Driver model focuses resources on critical growth barriers rather than spreading efforts across multiple initiatives.
Do you work with international brands?
Yes, we've helped brands in 11 countries across three continents achieve market-specific growth objectives.
How long do engagements typically last?
Case studies show measurable results within 3-5 years, with many clients maintaining long-term partnerships.
