Business Details
33 Years
experience
Your Trusted Content Marketing Partner for B2B Success
Hammock Publishing is a 30-year-old content marketing firm specializing in B2B solutions for healthcare, small business, and member association clients. Our team combines strategic insight with creative execution to develop content that strengthens customer relationships and drives measurable results. We offer end-to-end services including strategy development, content creation, social media management, video production, and analytics. With expertise in print and digital media, we help clients navigate the complexities of modern marketing. Our proprietary processes ensure alignment with business objectives while maintaining a focus on sustainable, customer-centric solutions.As a founding member of the Content Council, we uphold industry leadership through innovation and best practices. Our Nashville-based team collaborates closely with clients to deliver tailored strategies that address unique challenges. By leveraging data-driven insights, we create targeted campaigns that resonate with key audiences across multiple platforms. Our commitment to excellence has earned recognition through numerous industry awards. We prioritize long-term partnerships by consistently delivering value and adapting to evolving market demands.
Services
Strategy Development
Content Creation
Social Media Marketing
Email Marketing
Video Production
Print Media
Analytics & Reporting
Sales Presentation Systems
Demand Generation
Custom Publishing
Details
- Year established: 1993
Highlights and features
- We offer 30 years of specialized B2B content marketing expertise
- Our team provides end-to-end solutions from strategy to execution
- We focus on measurable results through data-driven content strategies
- Our proprietary analytics tools track campaign performance and ROI
- We specialize in complex verticals like healthcare and member associations
Services
Strategy Development
We create data-driven marketing strategies aligned with business objectives. Our proprietary process identifies target audiences, defines content themes, and selects optimal distribution channels. By analyzing market trends and competitor landscapes, we develop roadmaps that ensure measurable ROI through content marketing initiatives.
Content Creation
Our award-winning team produces high-quality written and visual content across formats. From magazine articles to digital assets, we craft compelling narratives that engage target audiences. Services include copywriting, graphic design, and multimedia production tailored to each client's brand voice and marketing goals.
Video Production
We develop video content that tells brand stories and explains complex concepts. Full-service production includes scripting, filming, and editing for platforms like YouTube and social media. Our videos enhance engagement while supporting broader content marketing strategies through shareable, impactful storytelling.
Print Media
We create print publications including magazines and newsletters for member organizations. With 30 years of experience, we manage large-scale print runs and versioned newsletter programs. Our services cover editorial development, design, and distribution to maintain member engagement and communication.
Analytics & Reporting
We track content effectiveness through customized analytics dashboards. Monthly and quarterly reviews assess campaign performance against defined KPIs. Using AI-driven tools, we measure audience engagement and ROI to continuously optimize marketing strategies for improved business outcomes.
People
Steve Sullivan
National Sales Director
Steve Sullivan leads sales initiatives at Hammock Publishing, leveraging 20+ years of marketing experience. He specializes in connecting clients with tailored content solutions that drive business growth through strategic partnerships.
Lena Anthony
Editorial Director
Lena Anthony oversees editorial operations, ensuring high-quality content creation. With expertise in B2B storytelling, she develops narratives that engage healthcare and association audiences while maintaining brand consistency across all platforms.
Kerri Foster
Creative Director
Kerri Foster leads design initiatives, creating visually compelling content solutions. Her team specializes in transforming complex information into engaging visual formats that enhance brand communication and audience engagement across multiple media channels.
Questions
What industries do you specialize in?
We specialize in healthcare, member associations, and small business marketing. Our 30 years of experience focus on B2B content solutions for these verticals through targeted strategies and measurable outcomes.
How do you measure content effectiveness?
We use custom analytics dashboards tracking engagement metrics, lead generation, and ROI. Monthly reviews assess performance against client-defined KPIs to optimize ongoing marketing strategies.
What content formats do you offer?
We provide print magazines, digital content, video production, social media campaigns, and email marketing. Our full-service approach covers all formats to meet diverse audience engagement needs.
How do you develop content strategies?
Our proprietary process analyzes market trends, audience behavior, and business goals. We create tailored roadmaps that align content themes with distribution channels for maximum impact and measurable results.
Do you handle multi-channel campaigns?
Yes, we coordinate cross-platform campaigns integrating print, digital, social media, and video. Our integrated approach ensures consistent messaging across all touchpoints to strengthen brand presence and audience engagement.
