Business Details
33 Years
experience
Your Trusted Content Marketing Partner
Hammock is a 30-year-old, privately owned content marketing firm headquartered in Nashville, Tennessee. Founded by public relations and advertising agency leaders, we specialize in developing content marketing solutions for U.S. companies across healthcare, small business, and member association sectors. Our approach combines strategic insight with creative execution, leveraging print, digital, and video platforms to help clients build deeper customer relationships. We pioneered the concept of direct-to-customer content marketing and remain a founding member of the Content Council. Our team of experts focuses on solving business challenges through measurable strategies, avoiding generic solutions in favor of tailored approaches. With decades of experience, we guide clients through the complexities of modern marketing, offering specialized expertise in demand generation, analytics, and sales enablement.Our commitment to quality is reflected in our award-winning creative and editorial services, which deliver results-driven campaigns for healthcare providers, B2B solution vendors, and member-based organizations. We believe in the power of content to create sustainable connections, prioritizing client needs over industry hype. Our proprietary processes ensure alignment with marketing objectives while maintaining flexibility to adapt to evolving market demands. As a trusted partner, we combine industry leadership with personalized service to help clients navigate the customer journey effectively.
Services
Strategy Development
Content Creation
Social Media Marketing
Email Campaigns
Video Production
Print Media
Analytics Tracking
Sales Presentations
Lead Generation
Details
- Year established: 1993
Highlights and features
- We offer 30 years of specialized content marketing expertise across healthcare and B2B sectors
- Our proprietary strategy process aligns content with specific business objectives and sales goals
- Award-winning creative team delivers full-service design, editorial, and deployment capabilities
- We provide measurable results through customized analytics dashboards and performance tracking
- Specialized expertise in demand generation and sales enablement for complex industries
Services
Strategy Development
We create customized content strategies aligned with business objectives. Our proprietary process identifies optimal topics, platforms, and metrics for success. Specializing in demand generation and sales enablement strategies for complex industries.
Content Creation
Our award-winning team produces print and digital content including magazines, newsletters, and marketing collateral. We combine editorial excellence with design innovation to create compelling brand narratives across multiple formats.
Video Production
We produce professional videos for marketing and education purposes. From concept development to final editing, our team creates engaging content that explains technologies, shares testimonials, and enhances brand messaging.
Analytics Tracking
We implement comprehensive analytics systems that track content effectiveness. Our dashboards provide actionable insights and monthly performance reviews to ensure continuous strategy optimization and ROI measurement.
Lead Generation
Our lead generation services combine targeted email campaigns with paid digital advertising. Using AI-driven audience segmentation, we help clients identify and engage their ideal customer profiles through relevant content distribution.
People
Steve Sullivan
National Sales Director
Steve leads sales efforts with 20+ years of marketing experience. He specializes in connecting clients with tailored content solutions that drive measurable business results through strategic partnerships.
Lena Anthony
Editorial Director
Lena oversees all editorial content with expertise in healthcare and B2B communications. She ensures editorial excellence across print and digital platforms while maintaining brand voice consistency.
Kerri Foster
Creative Director
Kerri leads design initiatives with focus on visual storytelling. She manages creative teams to deliver award-winning campaigns that combine aesthetic appeal with strategic messaging across multiple media formats.
Questions
What industries does Hammock specialize in?
We specialize in healthcare, B2B technology, member associations, and small business marketing with tailored content strategies for each sector.
How does Hammock measure content effectiveness?
We create customized analytics dashboards that track key performance indicators aligned with your specific business objectives and marketing goals.
What content formats do you offer?
Our services include print magazines, digital media, video production, social media campaigns, email marketing, and interactive content formats.
Can you help with lead generation?
Yes, we develop targeted lead generation campaigns using paid advertising, email marketing, and AI-driven audience segmentation strategies.
Do you work with international clients?
While based in Nashville, we primarily serve U.S.-based companies but can accommodate international projects through virtual collaboration.
