Business Details
50+ Years
experience
Trusted Market Research Solutions for Informed Decisions
Founded in 1965, we are a leading market research and insights firm dedicated to helping businesses navigate evolving markets. Our agile solutions combine advanced technology with time-tested methodologies to deliver actionable insights quickly and efficiently. With decades of experience across diverse industries, we specialize in transforming complex data into strategic recommendations that drive business success.Our team of seasoned professionals prioritizes collaboration, innovation, and client-centric service, ensuring tailored approaches that meet specific business needs. Recognized for our expertise in accelerated research solutions, we serve Fortune 500 companies and organizations globally, maintaining a strong commitment to confidentiality, integrity, and thought leadership in the insights industry.
Services
Market Research
Brand Health Analysis
Concept Testing
Ad Impact Measurement
Segmentation Studies
Details
- Year established: 1965
Highlights and features
- We offer 60 years of proven expertise in market research and strategic insights.
- Our patented accelerated solutions deliver results up to 70% faster than traditional methods.
- We maintain a 98% client retention rate through tailored, collaborative approaches.
- Our team includes industry-recognized experts with decades of cross-sector experience.
- We guarantee HIPAA-compliant data security and absolute confidentiality.
What people say
Great speed
Attention to detail
Excellent communication
Top-notch team
Perfect execution
Services
Accelerated Concept Screen
Our Accelerated Concept Screen rapidly identifies high-potential product concepts through predictive analytics. This solution evaluates appeal, breakthrough potential, and competitive advantage using proprietary methodologies. Clients receive comprehensive insights within days, enabling faster go-to-market decisions while maintaining research rigor. The service combines quantitative analysis with strategic recommendations for optimal results.
Brand Health Tracking
Our Brand Health Tracking solution measures key performance indicators across brand equity, customer loyalty, and market positioning. Using continuous monitoring and benchmarking, we identify growth opportunities and track campaign effectiveness. The service provides actionable insights through customizable dashboards and in-depth reporting to optimize brand strategy.
Ad Impact Measurement
This service predicts advertising effectiveness through pre-testing and post-campaign analysis. We measure breakthrough potential, message clarity, and emotional engagement using predictive modeling. Clients receive detailed recommendations for optimizing creative assets and maximizing ROI across digital and traditional media channels.
Segmentation Studies
Our segmentation solutions identify distinct customer groups through advanced analytics and behavioral insights. The service combines demographic, psychographic, and usage pattern analysis to create actionable personas. Clients use these insights for targeted marketing, product development, and personalized customer experiences that drive market share growth.
Healthcare Research
Specialized research solutions for healthcare and pharmaceutical clients include regulatory compliance studies and treatment pathway analysis. We conduct patient journey mapping, HCP engagement research, and outcomes assessment using HIPAA-compliant methodologies. The service supports drug development, market access strategies, and healthcare innovation.
People
Merrill Dubrow
CEO
With over 30 years in market research, Merrill leads strategic initiatives and industry engagement. He chairs the Michigan State MSMR advisory board and contributes to major industry associations, driving innovation in research methodologies and client partnerships.
Randall Wahl
President
A 30-year research veteran specializing in pharmaceutical and B2B sectors, Randall develops actionable forecasting models. He translates complex data into strategic marketing solutions while maintaining active roles in industry education and professional development.
Lynn Dagar
Executive Vice President
With 30+ years in market research, Lynn leads client services and strategic consulting. She specializes in qualitative and quantitative methodologies across healthcare, technology, and financial services, focusing on transforming data into actionable business strategies.
Jim O'Hara
Senior Vice President
Leading accelerated solutions, Jim combines 20+ years of innovation research with advanced technology. His expertise in product testing and brand health drives rapid insights for consumer goods, restaurant services, and regulatory research clients.
Michael Feehan
Senior Vice President
As health and well-being practice leader, Michael applies clinical psychology expertise to healthcare research. He designs global studies for pharmaceutical and life sciences clients, focusing on public health and regulatory compliance with over 100 published works.
Questions
What industries do you specialize in?
We serve Fortune 500 companies across consumer goods, healthcare, financial services, pharmaceuticals, technology, and B2B sectors with tailored research solutions.
How quickly can you deliver research results?
Our accelerated solutions typically deliver results 50-70% faster than traditional methods, with standard projects completed in 5-10 business days.
Do you handle international research projects?
Yes, we conduct global research across 40+ countries with localized methodologies and multilingual capabilities through our international partner network.
How do you ensure data security?
We maintain HIPAA-compliant security protocols, encrypted data transmission, and strict access controls to protect all client information and research data.
What differentiates your services from competitors?
Our patented accelerated methodologies combine with 60 years of expertise and a 98% client retention rate demonstrate our unique ability to deliver rapid, actionable insights without compromising quality.
