Peritus PR

Business Details

12 Years

experience

Emergency

services

Your Trusted Partner for Strategic Communications Solutions

Peritus PR is an Alabama-based communications firm dedicated to providing strategic counsel when the stakes are high. Our team specializes in crisis management, media storytelling, and policy advocacy, helping organizations navigate complex challenges and amplify their impact. With over a decade of experience, we have built a reputation for bridging solutions at the intersection of issues and brands. Our integrative approach combines creative strategy with deep industry expertise to deliver measurable results. We pride ourselves on being Alabama's exclusive affiliate in The Public Relations Global Network, representing 55+ leading firms worldwide.

Our team has worked in diverse environments, from Fortune 500 boardrooms to legislative sessions, ensuring clients receive tailored guidance. We focus on empowering leadership through training and consultation, while our crisis specialists prepare organizations for unforeseen challenges. Recognized as a 2025 Best Place to Work by the Birmingham Business Journal, we remain committed to advancing Alabama's innovation and community growth through strategic communications.

Services

Crisis Management Media Training Policy Campaigns Executive Positioning Internal Communications Issue Advocacy Strategic Planning Stakeholder Engagement

Details

Year established: 2014

Highlights and features

We have 11 years of experience in high-stakes communications.
Our team includes APR-accredited crisis and corporate communications specialists.
We offer tailored solutions for both emerging and established organizations.
We combine Fortune 500 expertise with local community knowledge.
Our crisis training programs prepare leadership for real-world challenges.

Associations and certifications

Birmingham Business Journal Best Place to Work
The Public Relations Global Network (PRGN)

What people say

Strategic counsel Measurable impact Crisis expertise Community-focused Tailored solutions

Website

Update Listing

Services

Crisis Management

Our crisis management service prepares organizations for high-pressure scenarios through scenario planning and media training. We develop response protocols tailored to your industry risks while maintaining brand integrity. Clients receive 24/7 support during active crises and post-incident reputation recovery strategies.

Media Storytelling

We craft compelling narratives that position clients as thought leaders through strategic media placements. Our team develops story angles aligned with business goals while building relationships with key journalists. Services include press release creation, interview preparation, and content distribution across traditional and digital platforms.

Policy Campaigns

Our policy campaign services combine grassroots mobilization with legislative strategy to advance organizational objectives. We create targeted messaging frameworks and coordinate stakeholder engagement efforts. Clients benefit from our deep understanding of Alabama's political landscape and national policy connections.

Executive Positioning

We enhance executive visibility through strategic speaking engagements and media appearances. Our training programs develop confident communication skills while establishing thought leadership in target industries. Services include personal branding strategy and crisis interview simulation for leadership teams.

Strategic Planning

We develop comprehensive communications strategies aligned with organizational goals through stakeholder analysis and market research. Our planning process includes timeline development, resource allocation, and measurable outcome benchmarks tailored to each client's unique needs.

People

Louise Oliver

Founder and Chief Executive Officer

APR-accredited communications strategist with 15+ years of experience in media relations and crisis management. Specializes in connecting Alabama-based organizations with national platforms while fostering local community development through strategic partnerships.

Erin Vogt

Chief Operating Officer

Crisis communications expert with extensive experience in corporate reputation management. Leads firm operations while maintaining active client advisory roles. Recognized for developing training programs that prepare leadership teams for high-pressure media interactions.

Hanlon Walsh

Director of Strategy

Strategic communications planner with a background in public affairs journalism. Specializes in message development for complex policy issues and has advised clients across 24 states on effective communications strategies during organizational transitions.

Chris McCauley

Director of Accounts

Account management specialist with expertise in public sector communications. Coordinates multi-stakeholder initiatives and develops strategic plans that align organizational goals with community needs. Brings experience from both agency and government communications roles.

Elizabeth Paul

Senior Advisor

Government affairs specialist with over a decade of policy experience at state and federal levels. Provides strategic counsel on legislative engagement and helps clients navigate complex regulatory environments while maintaining strong bipartisan relationships.

Questions

What industries does Peritus PR specialize in?

We work across sectors including healthcare, education, economic development, and public affairs. Our team has particular expertise in Alabama's business environment and national policy advocacy.

Do you work with organizations outside Alabama?

While headquartered in Birmingham, we serve national clients through our membership in The Public Relations Global Network and have managed campaigns in multiple states.

What crisis training options are available?

We offer customized media interview training, scenario planning workshops, and executive briefings. Training sessions can be conducted onsite or at our Birmingham facility.

How do you measure campaign success?

We use a combination of media impressions, stakeholder engagement metrics, and specific client-defined KPIs to evaluate campaign effectiveness through regular reporting.

Can you support ongoing communications needs?

Yes, we provide retainer-based services for strategic counsel, media monitoring, and proactive communications planning in addition to project-specific engagements.

What makes Peritus PR different from other agencies?

Our combination of local Alabama expertise with global network resources, along with our team's hands-on experience in high-pressure situations, creates unique value for clients.