Business Details
30 Years
experience
Your Trusted Partner for Media & Marketing Solutions
Entravision is a pioneering media and marketing company dedicated to connecting brands with the influential Hispanic community across premium platforms. With 29 years of local market heritage, we leverage cultural expertise and extensive media reach to deliver authentic engagement through TV, audio, digital, and content platforms. Our broadcast properties include the largest Univision affiliate group and a leading Spanish-language radio network, providing unparalleled access to top U.S. Hispanic markets. Smadex, our programmatic ad platform, empowers mobile app developers with data-driven campaign solutions. Founded in 1996 by visionary Walter Ulloa, we remain committed to delivering innovative solutions that drive measurable results for our clients.Our leadership team combines deep industry experience with a passion for connecting businesses to Latino consumers. We operate a diverse portfolio of platforms, including TV affiliate partnerships, audio streaming services, and a global digital performance network. Our culturally inspired approach ensures brands resonate with Hispanic audiences through trusted content and iconic influencers. With a focus on technological innovation and market-specific insights, we help businesses navigate the evolving media landscape. Our dedication to excellence is reflected in our ability to reach 57 million Latinos through tailored strategies that combine tradition with modern digital capabilities.
Services
TV Broadcasting
Audio Streaming
Digital Advertising
Content Creation
Influencer Marketing
Programmatic Platforms
Details
- Year established: 1996
Highlights and features
- 29-year heritage in Latino media engagement
- Cultural expertise in Hispanic market dynamics
- Multi-platform reach across TV, audio, and digital
- Proprietary programmatic ad purchasing technology (Smadex)
- Leadership in top U.S. Hispanic markets
Services
TV Broadcasting
Our TV division operates the largest Univision affiliate group, delivering premium content to Hispanic audiences across major U.S. markets. With strategic network partnerships, we provide brands access to the most-watched Spanish-language programming. Our broadcast expertise ensures maximum reach and engagement through high-quality, culturally relevant content.
Audio Streaming
We offer comprehensive audio solutions including traditional radio and digital streaming platforms. Our Spanish-language stations feature iconic influencers and sports partnerships that create deep audience connections. Through local and national distribution, we help advertisers reach listeners through trusted voices and curated content.
Digital Advertising
Our digital division combines programmatic power with performance marketing to deliver targeted campaigns. Smadex, our proprietary platform, enables mobile app developers to execute data-driven advertising strategies. We specialize in connecting brands with Hispanic consumers through culturally relevant digital experiences across multiple devices.
Content Creation
We develop exclusive content and branded programming tailored to Latino audiences. Our niche programming combines cultural authenticity with modern storytelling techniques. Through curated content strategies, we help brands create meaningful connections with Hispanic consumers through trusted, engaging narratives.
Influencer Marketing
Our influencer network features the largest collection of iconic Latino personalities across digital platforms. We connect brands with trusted voices that resonate authentically with Hispanic audiences. Through strategic partnerships with top influencers, we create impactful campaigns that drive engagement and brand loyalty.
People
Jeff Liberman
President & COO
Jeff oversees daily operations and strategic growth initiatives. With extensive media industry experience, he ensures Entravision maintains its leadership position in Latino media while driving innovation across all platforms.
Juan Navarro
Chief Revenue Officer
As CRO, Juan leads sales strategies and client relationships. He brings deep expertise in Hispanic market dynamics, focusing on maximizing revenue opportunities through tailored media solutions that deliver measurable ROI for advertisers.
Crystal Gomez
Vice President
Crystal manages national sales operations, developing strategic partnerships that expand Entravision's market reach. Her leadership focuses on creating customized advertising solutions that leverage our multi-platform capabilities for maximum client impact.
Ruben Nieto
Vice President
Ruben specializes in national advertising solutions, helping brands navigate the complex media landscape. He works closely with clients to develop data-driven campaigns that effectively engage Hispanic audiences across our media platforms.
Liliana Aristizabal
Senior Vice President
Liliana leads key strategic initiatives and client partnerships. With extensive experience in multicultural marketing, she develops innovative solutions that help brands connect authentically with Latino consumers through our diverse media portfolio.
Questions
How does Entravision connect brands with Latino audiences?
We combine 29 years of cultural expertise with multi-platform reach across TV, radio, digital, and influencer networks to create authentic connections between brands and Hispanic consumers.
What media platforms do you offer for advertising?
We provide TV broadcasting through Univision affiliates, Spanish-language radio stations, digital advertising solutions, content creation services, and influencer marketing opportunities across multiple markets.
What is Smadex and how does it help advertisers?
Smadex is our programmatic ad purchasing platform that enables mobile app developers to execute data-driven advertising campaigns with real-time bidding and audience targeting capabilities.
How extensive is your media reach?
We connect brands with 57 million Latinos through our comprehensive media network, which includes top Hispanic markets across television, radio, digital, and social media platforms.
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