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Business Details
30 Years
experience
Premium Vegan & Cruelty-Free Makeup Products
Founded in 1996 by celebrity makeup artist Christina Flach, Pretty Girl Makeup has dedicated over 25 years to creating high-quality, long-lasting makeup products that prioritize both beauty and skincare. Our mission stems from a personal challenge Christina faced: the lack of durable, nourishing lip glosses for her clients and herself. After extensive formulation, we introduced our signature line infused with natural ingredients like macadamia nut oil, shea butter, and vitamin E to deliver products that enhance natural beauty while promoting skin health.

As a vegan, cruelty-free, and clean beauty brand, we ensure every product avoids harmful chemicals and complex formulations, focusing instead on transparency and simplicity. Our commitment extends beyond cosmetics through personalized makeup tutorials led by Christina, who brings decades of experience working with celebrities, designers, and major media outlets. Based in the San Francisco Bay Area, we serve clients globally, emphasizing that every girl deserves to feel confident and radiant inside and out.
Services
Lip Shine Collection Makeup Tutorials Subscription Service Personalized Consultations Vegan Beauty Products
Details
  • Year established: 1996
Highlights and features
  • We have over 25 years of experience creating makeup for celebrities and everyday clients.
  • Our products combine clean beauty with skincare benefits using natural ingredients.
  • We offer personalized makeup tutorials led by industry expert Christina Flach.
  • All products are vegan, cruelty-free, and free from complex chemical ingredients.
  • We provide subscription services for consistent access to our most popular products.
What people say
Long-lasting formulas Natural ingredients Expert tutorials Cruelty-free commitment Vegan-friendly options
Services
Lip Shine Collection
Our Lip Shine Collection features long-lasting, moisturizing glosses infused with natural ingredients like macadamia nut oil and vitamin E. Designed to enhance lip texture while providing vibrant color, these products cater to both everyday wear and special occasions. Each formula balances shine with skincare benefits, ensuring lips stay hydrated and healthy-looking throughout the day.
Makeup Tutorials
Led by founder Christina Flach, our makeup tutorials offer personalized and group sessions for mastering professional techniques. Clients learn tailored strategies for their face shape, skin type, and desired looks using industry-approved products. These sessions emphasize confidence-building through makeup application skills that highlight natural features effectively.
Subscription Service
The Complete Collection Subscription delivers curated makeup kits monthly, featuring our most popular products at a discounted rate. Subscribers receive exclusive access to new launches and seasonal items, ensuring a continuous supply of essential beauty tools. This service caters to clients seeking convenience and variety in maintaining their makeup routines.
Personalized Consultations
Clients can book individual consultations with Christina Flach to address specific makeup challenges or style goals. These sessions focus on product recommendations, skincare integration, and customized application techniques tailored to personal preferences. Participants gain insider knowledge from a seasoned professional with decades of experience in the beauty industry.
Vegan Beauty Products
All products adhere to strict vegan and cruelty-free standards, avoiding animal testing and animal-derived ingredients. Formulations prioritize skin health through natural components like shea butter and grape seed oil, ensuring safety for sensitive users. This commitment appeals to ethically conscious consumers seeking high-performance makeup without compromising their values.
People
Christina Flach
Founder & Celebrity Makeup Artist
Christina Flach is a renowned makeup artist with over 25 years of experience working with celebrities, designers, and major media outlets. She founded Pretty Girl Makeup in 1996 to address gaps in long-lasting, nourishing cosmetics. Her expertise spans television, print, and personal consultations, emphasizing natural beauty enhancement.
Questions
Are all Pretty Girl Makeup products vegan and cruelty-free?
Yes, all products are 100% vegan and cruelty-free, with no animal testing or animal-derived ingredients used in formulation or production.
How do your lip glosses stay long-lasting?
Our glosses use a proprietary blend of natural oils and waxes that adhere to lips without smudging or fading, maintaining shine for up to 8 hours.
Can I book a personal makeup consultation?
Yes, Christina Flach offers one-on-one consultations for personalized advice. Visit our website to schedule an appointment and discuss your specific needs.
Do you offer international shipping?
Yes, we ship globally. Standard shipping takes 5-7 business days, with expedited options available at checkout for urgent orders.
What's included in the Complete Collection Subscription?
Each month features curated products from our Lip Shine Collection and seasonal exclusives, delivered at a 25% discount compared to retail prices.
Are tutorials suitable for beginners?
Absolutely! Our tutorials cater to all skill levels, teaching foundational techniques and advanced methods to help anyone improve their makeup application.